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2007 Worldwide Direct Mail Advertising Industry Report
Barnes Reports, Jan 2007, Pages: 104
The Direct Mail Advertising Industry report features 2007 current and 2008 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment and estimates on up to 10 sub-industries, including mailing services, mailing list services and brokers.
NAICS 54186: Direct Mail Advertising. This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Related Industries
- Direct Mail Printing
- Commercial Printing
- Advertising Agencies
- Mailing Houses
Sub-Industries
- Direct mail advertising services
- Addressing service
- Addressographing service
- Mailing list compilers
- Mailing service
- Mailing list management
- Mailing list brokers
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