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Mobile Telecommunications Market Report 2007 Product Image

Mobile Telecommunications Market Report 2007

  • Published: July 2007
  • Region: United Kingdom
  • 121 Pages
  • Key Note Publications Ltd

FEATURED COMPANIES

  • BT Mobile
  • easyMobile
  • Hutchison 3G UK Ltd
  • M&S Mobile
  • Sainsbury's Telecom
  • Telefonica O2 Europe PLC
  • MORE

In the UK, the mobile telecommunications market continues to develop apace, both in terms of its consumer base — which now exceeds 70 million active subscriptions — and in terms of revenue. Although voice calls are experiencing less dramatic growth than previously, the contribution of voice calls to total revenue is still pre-eminent. Non-voice services, on the other hand, while still a small percentage of overall revenue in the sector, are growing both in terms of content provision and revenue gain.

Estimates that, in 2007, the total UK market for mobile telecommunications — which comprises voice services and non-voice services, such as texts and data services, covering both multimedia messaging service (MMS — picture messaging) and wireless application protocol (WAP —Internet) — will be worth £14.7bn, a rise of 5% on 2006.

Of course, revenue generation among the network providers is no longer as simple as direct mobile services. 2006/2007 has seen the industry extend its reach through moves into broadband services, fixed-line services and, most recently, television. At the end of 2006, for example, The Carphone Warehouse bought READ MORE >

REPORT COVERAGE

MARKET SECTORS

Pricing Tariff
Type of Traffic

MARKET TRENDS

Stability Among the Networks
Voice Market is Flat, But Data Services are Increasing
Table 1: Average Mobile Phone Usage per Week (voice minutes per subscriber), 2003-2007
Figure 1: Average Mobile Phone Usage per Week (voice minutes per subscriber), 2003-2007
Better Deals for Travellers
Technology Trends
Voice Over Internet Protocol
Converging Technology

ECONOMIC TRENDS

Gross Domestic Product
Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006
Inflation
Table 3: UK Rate of Inflation (%), 2002-2006
Population
Table 4: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006
Unemployment
Table 5: Actual Number of Unemployed Persons in the UK (million), 2002-2006
Household Disposable Income
Table 6: UK Household Disposable Income Per Capita (£), 2002-2006

MARKET POSITION

The UK
Table 7: Share of the Total UK Telecommunications Market Taken by Mobile Telecommunications by Retail Revenue(£bn and %), 2003-2007
Table 8: Share of the Total UK Telecommunications Market Taken by Mobile Telecommunications by Call Minutes (%), 2003-2007
Overseas
Table 9: Estimated Number of Mobile Subscriptions in the UK and Worldwide (million), 2003-2007
Figure 2: Estimated Number of Mobile Subscriptions in the UK and Worldwide (million), 2003-2007

THE TOTAL MARKET

By Retail Revenue
Table 10: The Total UK Mobile Telecommunications Market by Value (£bn), 2003-2007
Figure 3: The Total UK Mobile Telecommunications Market by Value (£bn), 2003-2007
Market Shares
Table 11: Estimated Shares of the Mobile Telecommunications Market Taken by UK Network Operators by Retail
Revenue (%), 2007
By Number of Subscribers
Table 12: The Total UK Mobile Telecommunications Market by Number of Subscribers (million and %), 2003-2007
Figure 4: The Total UK Mobile Telecommunications Market by Number of Subscribers (million), 2003-2007
Market Shares
Table 13: Estimated Shares of the Mobile Telecommunications Market Taken by UK Network Operators by Number of Subscribers (%), 2007
Table 14: Estimated Shares of the Mobile Telecommunications Market Taken by UK Mobile Virtual Network Operators (%), 2007

BY MARKET SECTOR

Voice Services
Table 15: The UK Mobile Telecommunications Voice Services Sector by Value and Volume (£m, % and million retail minutes), 2003-2007
Market Shares
Table 16: Estimated Shares of the Mobile Telecommunications Voice Services Sector Taken by UK Network Operators by Retail Revenue (%), 2007
Non-Voice Services
Table 17: The UK Mobile Telecommunications Non-Voice Services Sector by Value (£m), 2003-2007
Text Messaging
Table 18: Average Monthly Text Messages per Active Connection, Years Ending March 2003-2007
Data Usage
Table 19: Average Monthly Mobile Data Service Usage (number), Years Ending March 2003-2007
Market Shares
Table 20: Estimated Shares of the Mobile Telecommunications Non-Voice Services Sector Taken by UK Network Operators by Retail Revenue (%), 2007
2. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

Mobile Virtual Network Operators
Table 21: Examples of Major Mobile Virtual Network Operators in the UK, 2007

EMPLOYMENT

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

Retail Distribution

HOW ROBUST IS THE MARKET?

LEGISLATION

The Role of Ofcom

KEY TRADE ASSOCIATIONS

Communications Management Association
Intellect
Mobile Broadband Group
Mobile Data Association
Mobile Entertainment Forum
Mobile Marketing Association
Mobile Operators Association
The Premium Rate Association
3. Competitor Analysis

THE MARKETPLACE

MARKET LEADERS — NETWORK SERVICE PROVIDERS

Hutchison 3G UK Ltd
Company Structure
Current and Future Developments
Financial Results

Orange Personal Communications Services Ltd
Company Structure
Current and Future Developments
Financial Results

Telefonica O2 Europe PLC
Company Structure
Current and Future Developments
Financial Results

T-Mobile (UK) Ltd
Company Structure
Current and Future Developments
Financial Results

Vodafone Group PLC
Company Structure
Current and Future Developments
Financial Results

MARKET LEADERS — MOBILE VIRTUAL NETWORK OPERATORS AND OTHER SERVICE PROVIDERS

The Carphone Warehouse Group PLC
Company Structure
Current and Future Developments
Financial Results
Virgin Mobile Holdings (UK) Ltd
Company Structure
Current and Future Developments
Financial Results

Other Companies
Tesco Mobile
BT Mobile
easyMobile
Genesis Communications
M&S Mobile
Sainsbury's Telecom

OUTSIDE SUPPLIERS

Telecommunications Equipment Manufacturers
Infrastructure Equipment
End-User Equipment
Support Equipment
Bought-In Services

MARKETING ACTIVITY

Main Media Advertising Expenditure
Table 22: Main Media Advertising Expenditure on Consumer Mobile Telecommunications (£000), Year Ending March 2007
Table 23: Main Media Advertising Expenditure on Consumer Mobile Telecommunications by Selected Networks and Value-Added Operators (£000), Year Ending March 2007
Exhibitions and Conferences

5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

Buying Behaviour

CONSUMER PENETRATION

Mobile Phone Ownership
Table 24: Mobile Phone Ownership in Great Britain (% of adults), 2006
Tariff Structures
Table 25: Type of Mobile Phone Contract (% of adults), 2006
Mobile Phone Usage
Table 26: Heavy Users of Mobile Phones by Type of Mobile Phone Contract (% of adults), 2006
Types of Call Made
Table 27: Types of Calls Made on Mobile Phones (% of adults), 2004-2006
Factors Influencing Choice
Table 28: Factors Influencing Choice of Mobile Phone Network (% of adults), 2006
Mobile Phone Features
Table 29: Features That Consumers Have and Use on Their Mobile Phones (% of adults), 2006
Monthly Expenditure on Mobile Phones
Table 30: Estimated Monthly Expenditure on Mobile Phones by Type of Mobile Phone Contract (% of adults), 2006

7. Current Issues

INTRODUCTION

TECHNOLOGICAL DEVELOPMENTS

Mobile Television
Music
Internet
Voice Over Internet Protocol

8. The Global Market

MARKET PENETRATION

Table 31: The Global Market for Mobile Telecommunications Services by Region by Number of Subscriptions, 2000, 2005 and 2006
Figure 5: The Global Market for Mobile Telecommunications Services by Region by Number of Subscriptions (%), 2000, 2005 and 2006
Table 32: Countries with Mobile Phone Penetration Rates Exceeding 100 per 100 Inhabitants, 2005

GLOBAL TRENDS

9. Forecasts

INTRODUCTION

The Economy
Gross Domestic Product
Table 33: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011
Inflation
Table 34: Forecast UK Rate of Inflation (%), 2007-2011
Population
Table 35: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011
Unemployment
Table 36: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011

FORECASTS 2008 TO 2012

By Value
Table 37: The Forecast Total UK Mobile Telecommunications Market by Value (£m), 2008-2012
Table 38: The Forecast Total UK Mobile Telecommunications Market by Sector by Value (£m and %), 2008-2012
Figure 6: The Forecast Total UK Mobile Telecommunications Market by Sector by Value (%), 2008-2012
By Volume
Table 39: The Forecast Total UK Mobile Telecommunications Market by Volume (million retail minutes), 2008-2012
market growth
Figure 7: Forecast Growth in the Total UK Mobile Telecommunications Market by Value (£bn), 2003-2012

FUTURE TRENDS

10. Company Profiles
The Carphone Warehouse Group PLC
Hutchison 3g Uk Ltd
Orange Personal Communications Services Ltd
TElefonica O2 Europe PLC
T-mobile (uk) Ltd
Virgin Mobile Holdings (UK) Ltd
Vodafone Group PLC
11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Improves
Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
Willingness to Borrow Slips Slightly
Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007

SPENDING FROM SAVINGS

Slight Increase in Spending from Savings
Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
Saving Grows in Relative Importance
Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007

12. Further Sources
Associations
General Sources
Government Publications
Other Sources
Bisnode Sources

- Ofcom
- Hutchison 3G UK Ltd
- Orange Personal Communications Services Ltd
- Telefonica O2 Europe PLC
- T-Mobile (UK) Ltd
- Vodafone Group PLC
- The Carphone Warehouse Group PLC
- Tesco Mobile
- BT Mobile
- easyMobile
- Genesis Communications
- M&S Mobile
- Sainsbury's Telecom
- Ofcom
- Hutchison 3G UK Ltd
- Orange Personal Communications Services Ltd
- Telefonica O2 Europe PLC
- T-Mobile (UK) Ltd
- Vodafone Group PLC
- The Carphone Warehouse Group PLC
- Tesco Mobile
- BT Mobile
- easyMobile
- Genesis Communications
- M&S Mobile
- Sainsbury's Telecom
- Virgin Mobile

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