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Domestic Heating Market Report 2007


Description: Estimates that the UK domestic-heating market reached a high of £1.81bn at manufacturers' selling prices (msp) in 2006, having increased by 1.7% on 2005 and by 24.1% over the entire review period (2002 to 2006). The main boost to sales has been changing legislation that requires more efficient, `greener' boilers, which are higher in value, alongside a buoyant housing market and a strong consumer market.

The market is divided into the large central-heating sector, covering boilers, boiler spares, radiators, pumps and controls, and the now much smaller space-heating sector. Boilers represent around half the total value of the market, the increase in their value being attributed to revised building regulations, which require greater efficiencies in building materials and systems that specify condensing boilers. The controls sector has experienced renewed growth from greater use of digital and integrated products. UK radiator manufacturers have been hit hard by overcapacity affecting margins and prices, and by significant growth in low-cost imports, which have been encouraged by the strength of the pound. However, local manufacturers have responded with attractive designer-led and aesthetically pleasing radiator products, which have boosted sales and helped to update the image of central-heating systems generally.

The recent boom in the UK housebuilding sector has enhanced the demand for domestic heating products, particularly small systems for flats and similar properties for single and smaller households. Consumer spending has been strong, encouraging homeowners to update existing older and less-efficient systems. Moreover, a significant rise in fuel prices has further influenced demand for the new fuel-efficient oil and gas condensing and combination (combi) boilers, which can save owners up to a third on fuel costs.

Although consumer confidence has been strong, rising inflation and interest rates now threaten these growth patterns and the outlook for the short to medium term is for slower growth in demand for domestic heating products. An erratic weather pattern in recent years has seriously affected demand for space-heating products and, although this could quickly change, with a return to colder winters, forecasters believe that the UK can expect a generally warmer climate in future years as global warming takes effect.

Corporate mergers and acquisitions have slowed in the wake of previous activity that resulted in the establishment of larger European multinational companies. These now appear to have consolidated production facilities on a Europe-wide basis, with strategic sites in major market areas. New manufacturing names have appeared, which still incorporate the brands of the former acquired companies.

Manufacturers are emphasising the role of new technology and breathing new life into a formerly staid market. Anticipating further legislative pressures on fossil-fuel-burning systems, they have invested significantly in expanded research and development (R&D) facilities and are investigating further ways of producing more fuel-efficient systems. Developments include combined-fuel and solar-heating systems, voltaic and fuel-cell technology and combined heat and power (CHP) systems.


Contents: REPORT COVERAGE

MARKET SECTORS

By Type of Fuel
Product Sectors
Boilers
Radiators
Pumps
Controls

MARKET TRENDS

More Efficient and Environmentally Friendly Products
Declining Demand for Space-Heating Products
Gas Versus Other Fuels
Fluctuating Oil Prices
Solid-Fuel Heating in Decline
Radiator Trends
Pumps and Controls

ECONOMIC TRENDS

Population

Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006

Gross Domestic Product

Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006

Inflation

Table 3: UK Rate of Inflation (%), 2002-2006

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006

Household Disposable Income

Table 5: UK Household Disposable Income Per Capita (£), 2002-2006

MARKET POSITION

The UK
Overseas

2. Market Size

THE TOTAL MARKET

Table 6: The Total UK Market for Domestic Heating by Value at Current Prices (£m at msp), 2002-2006

Figure 1: The Total UK Market for Domestic Heating by Value at Current Prices (£m at msp), 2002-2006

Table 7: The Total UK Market for Domestic Heating by Sector by Value at Current Prices (£m at msp and %), 2006

Figure 2: The Total UK Market for Domestic Heating by Sector by Value at Current Prices (%), 2006

BY MARKET SECTOR

Table 8: Ownership of Central Heating in Great Britain by Type (000 households and %), 2001-2005

Boilers

Table 9: The UK Central-Heating Boilers Sector by Volume and Value at Current Prices (000 units and £m at msp), 2002-2006

Space Heating

Table 10: The UK Space-Heating Sector by Value at Current Prices (£m at msp), 2002-2006

Radiators

Table 11: The UK Central-Heating Radiators Sector by Value at Current Prices (£m at msp), 2002-2006

Controls

Table 12: The UK Heating-Controls Sector by Value at Current Prices (£m at msp), 2002-2006

Pumps

Table 13: The UK Central-Heating Pumps Sector by Value at Current Prices (£m at msp), 2002-2006

OVERSEAS TRADE

Table 14: UK Overseas Trade in Heating Components and Products by Type by Value (£m), 2005 and 2006

Intra-EU Trade

Table 15: UK Intra-EU Trade in Heating Components and Products by Type by Value (£m), 2005 and 2006

Extra-EU Trade

Table 16: UK Extra-EU Trade in Heating Components and Products by Type by Value (£m), 2005 and 2006

Principal Trade Partners
Imports

Table 17: UK Imports of Heating Components and Products by Type and Country of Source by Value (£m and %), 2006

Exports

Table 18: UK Exports of Heating Components and Products by Type and Country of Destination by Value (£m and %), 2006

3. Industry Background

RECENT HISTORY

Corporate Activity
Energy Efficiency
Gas and Electricity Supply
Current Developments

NUMBER OF COMPANIES

Table 19: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Central-Heating Radiators and Boilers by Turnover Sizeband, 2002 and 2006

EMPLOYMENT

Table 20: Number of UK Local Units Engaged in the Manufacture of Central-Heating Radiators and Boilers by Employment Sizeband, 2006

REGIONAL VARIATIONS IN THE MARKETPLACE

Table 21: Number of Local Units Engaged in the Manufacture of Central-Heating Radiators and Boilers by Region (number and %), 2006

DISTRIBUTION

Boilers and Radiators
Heating Controls
Electrical Heating Appliances
Fuel

HOW ROBUST IS THE MARKET?

Table 22: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Central-Heating Radiators and Boilers by Age of Business (number and %), 2006

LEGISLATION

Part L Building Regulations
Price Controls
Heating Installations
Product Standards

Table 23: SEDBUK Bands and Efficiency Ranges (%), 2007

KEY TRADE ASSOCIATIONS

The Association of Controls Manufacturers
Association of Manufacturers of Domestic Electrical Appliances
Association of Plumbing and Heating Contractors
Boiler and Radiator Manufacturers Association Ltd
Building Research Energy Conservation Support Unit
Combined Heat and Power Association
Council for Registered Gas Installers
Domestic Appliance Service Association
Heating & Hotwater Information Council
Heating and Ventilating Contractors' Association
Heating, Ventilating & Air Conditioning Manufacturers Association
HETAS Ltd
Institute of Domestic Heating & Environmental Engineers
Institute of Plumbing and Heating Engineering
LP Gas Association
National Association of Chimney Engineers
National Association of Chimney Sweeps
National Fireplace Association
Oil Firing Technical Association
Plumbing and Heating Industry Alliance
Society of the British Gas Industry
Solid Fuel Association
Underfloor Heating Manufacturers' Association

4. Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Baxi Holdings Ltd
Company Structure
Current and Future Developments
Financial Results

BBT Thermotechnology UK Ltd
Company Structure
Current and Future Developments
Financial Results

Danfoss Randall Ltd
Company Structure
Current and Future Developments
Financial Results

Honeywell Control Systems Ltd
Company Structure
Current and Future Developments
Financial Results

Ideal Stelrad Group Ltd
Company Structure
Current and Future Developments
Financial Results

MTS (GB) Ltd
Company Structure
Current and Future Developments
Financial Results

Quinn Radiators Ltd
Company Structure
Current and Future Developments
Financial Results

Rettig (UK) Ltd
Company Structure
Current and Future Developments
Financial Results

Vaillant Ltd
Company Structure
Current and Future Developments
Financial Results

Vokera Ltd
Company Structure
Current and Future Developments
Financial Results

OTHER COMPANIES

Boilers

Alpha Heating Innovation
Ferroli Ltd
GAH (Heating Products) Ltd
Grant Engineering (Ireland) Ltd
Halstead Boilers Ltd
HRM Boilers Ltd
Johnson and Starley Ltd
Lennox Industries
Malvern Boilers Ltd
Mistral Boilers Ltd
Ravenheat Manufacturing Ltd
Sime Ltd
Strebel Ltd
Trianco Heating Products Ltd
Viessmann Ltd
Warmflow Engineering Co Ltd

Radiators

Heat Line
Vogue (UK) Ltd
Zehnder Ltd

Pumps and Controls

Grundfos Pumps Ltd
Horstmann Controls Ltd
Pegler Ltd
Siemens Building Technologies UK
Sunvic Controls Ltd
Yorkshire Fittings Ltd

Others

Glen Dimplex

OUTSIDE SUPPLIERS TO THE INDUSTRY

Energy Suppliers

Table 24: UK Energy Consumption by Domestic Users by Fuel Source (000 tonnes of oil equivalent and %), 2001-2005

Installers
Builders' and Plumbers' Merchants

MARKETING ACTIVITY

Table 25: Main Media Advertising Expenditure on Domestic Heating Products (£000), Years Ending December 2005 and 2006

Table 26: Main Media Advertising Expenditure on Residential Energy Supply (£000), Years Ending December 2005 and 2006

Exhibitions and Trade Shows

5. Strengths, Weaknesses, Opportunities and Threats

6. Buying Behaviour

THE HOUSING MARKET

Housing Park

Table 27: Accommodation in Great Britain by Type (%), 2005

Table 28: Dwelling Stock in Great Britain by Tenure (000 dwellings and %), 2005

New Housebuilding

Table 29: Number of Housebuilding Starts and Completions in Great Britain by Sector, 2001/2002-2005/2006

Table 30: Housebuilding Completions in Great Britain by Type of Property and Number of Bedrooms (%), 2001/2002-2005/2006

Table 31: The Largest Builders in the UK by Number of Homes Sold, 2006

Property Transactions

Table 32: Residential Property Transactions in Great Britain by Region by Volume and Value (000 and £m), 2001-2005

HOUSEHOLD EXPENDITURE ON FUEL

Table 33: UK Household Expenditure on Fuel at Current Prices (£m and %), 2002-2006

Average Household Expenditure

CONSUMER PENETRATION

Ownership of Central Heating

Table 34: Ownership of Central Heating by Type of Fuel (% of households), 2005 and 2006

By Region

Table 35: Ownership of Central Heating by Tyep of Fuel by Region (% of households), 2006

By Social Grade

Table 36: Ownership of Central Heating by Type of Fuel by Social Grade (% of households), 2006

Purchasing Patterns

Table 37: Purchase of Central-Heating Systems in the Past 12 Months by Type of Fuel (% of households), 2006

LIFESTYLE CHANGES

ENERGY PRICES

Table 38: Fuel Price Index for the Domestic Sector (index 1990=100), 2002-2006

Table 39: Comparison of Average Central-Heating Costs in Great Britain by Type of Fuel (£ per year†), 2002/2007

7. Current Issues

THE ROLE OF THE INTERNET

INTERNATIONAL MARKETS

THE IMPACT OF THE EURO

THE POLITICAL SCENE

PRODUCT DEVELOPMENT

CONSUMER DEMAND

CORPORATE ACTIVITY

8. The Global Market

EUROPE

Table 40: Concentration of Manufacturers of Domestic-Heating Equipment in Selected European Countries (number), 2007

REGIONAL VARIATIONS

9. Forecasts

INTRODUCTION

The Economy
Population

Table 41: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011

Gross Domestic Product

Table 42: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011

Inflation

Table 43: Forecast UK Rate of Inflation (%), 2007-2011

Unemployment

Table 44: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011

FORECASTS 2007 TO 2011

Table 45: The Forecast UK Market for Domestic Heating by Value at Current Prices (£m at msp), 2007-2011

Figure 3: The Forecast UK Market for Domestic Heating by Value at Current Prices (£m at msp), 2007-2011

MARKET GROWTH

Figure 4: Growth in the UK Market for Domestic Heating by Value at Current Prices (£m at msp), 2002-2011

FUTURE TRENDS

Demographics
Market Segmentation
Boilers
Space Heating
Radiators
Controls
Globalisation
Product Development and Technological Change

10. Company Profiles

Baxi Holdings Ltd
Bbt Thermotechnology Uk Ltd
Danfoss Randall Ltd
Honeywell Control Systems Ltd
Ideal Stelrad Group Ltd
Mts (gb) Ltd
Quinn Radiators Ltd
Rettig (uk) Ltd
Vaillant Ltd
Vokera Ltd

11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Improves

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Willingness to Borrow Slips Slightly

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007

SPENDING FROM SAVINGS

Slight Increase in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007

11. Further Sources

Associations
General Sources
Government Publications
Other Sources
Bisnode Sources


Companies Mentioned - The Association of Controls Manufacturers - Association of Manufacturers of Domestic Electrical Appliances - Association of Plumbing and Heating Contractors - Boiler and Radiator Manufacturers Association Ltd - Building Research Energy Conservation Support Unit - Combined Heat and Power Association - Council for Registered Gas Installers - Domestic Appliance Service Association - Heating & Hotwater Information Council - Heating and Ventilating Contractors' Association - Heating, Ventilating & Air Conditioning Manufacturers Association - HETAS Ltd - Institute of Domestic Heating & Environmental Engineers - Institute of Plumbing and Heating Engineering - LP Gas Association - National Association of Chimney Engineers - National Association of Chimney Sweeps - National Fireplace Association - Oil Firing Technical Association - Plumbing and Heating Industry Alliance - Society of the British Gas Industry - Solid Fuel Association - Underfloor Heating Manufacturers' Association - Alpha Heating Innovation - Ferroli Ltd - GAH (Heating Products) Ltd - Grant Engineering (Ireland) Ltd - Halstead Boilers Ltd - HRM Boilers Ltd - Johnson and Starley Ltd - Lennox Industries - Malvern Boilers Ltd - Mistral Boilers Ltd - Ravenheat Manufacturing Ltd - Sime Ltd - Strebel Ltd - Trianco Heating Products Ltd - Viessmann Ltd - Warmflow Engineering Co Ltd - Heat Line - Vogue (UK) Ltd - Zehnder Ltd - Grundfos Pumps Ltd - Horstmann Controls Ltd - Pegler Ltd - Siemens Building Technologies UK - Sunvic Controls Ltd - Yorkshire Fittings Ltd - Glen Dimplex - Baxi Holdings Ltd - Bbt Thermotechnology Uk Ltd - Danfoss Randall Ltd - Honeywell Control Systems Ltd - Ideal Stelrad Group Ltd - Mts (gb) Ltd - Quinn Radiators Ltd - Rettig (uk) Ltd - Vaillant Ltd


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