- Language: English
- Published: September 2012
- Region: China
China Third Party Payment Profile: Smartpay – Top Me Up, Scotty!
- Published: August 2007
- Region: China
- Maverick China Research
Smartpay is one of the larger mobile payment companies in China offering SMS-based payment services. Currently, Smartpay's main service is mobile top-up - that is, paying one's phone bill through the phone itself. Once they
have built a loyal user base that has grown comfortable with making payments through the mobile phone, Smartpay will then focus on offering a more comprehensive mobile payment solution to its users.
- Smartpay currently focuses on mobile top-up services simultaneously targeted at young, urban users and rural, un-banked users.
- Smartpay is China Unicom’s dominant mobile top-up partner.
- The company has strong financial backing from foreign and domestic investment firms.
- Smartpay-licensed dealers offer top-up services to an additional 500,000 unregistered users.
1 Industry Overview: Key Factors Shaping Third-Party Payments in China
1.1 Continued preference for cash payments, but bank card payments rising
1.2 Credit card use remains low; debit cards widespread
1.3 Limited coverage of non-cash payment services
1.4 China UnionPay’s bank card monopoly
1.5 Quasi-online payment systems an interim solution
1.6 Two ISPs, 162 million Internet users
1.7 Two mobile operators, 500 million subscribers
1.8 Contactless smartcard use increasing but largely limited to buses and subways
1.9 Government regulations and the “national interest”
2 Smartpay – Top me up, Scotty!
2.1 Ownership, management team, investors
2.1.2 Management Team
2.1.3 Organizational Structure
2.2 Business Performance, Revenue Model, Users
2.3 Services and coverage
2.4 Markets and channels
2.5 Marketing and branding
2.6 Partners (banks, merchants, technology)
2.7 Users figures and profile
2.8 Competitive analysis: strengths and weaknesses
List of Figures
Figure 1: Credit cards issued in China and in the US (M)
Figure 2: Internet Users in China, 2001-2006
Figure 3: Mobile Subscribers in China, 2002-2010F (M)
Figure 4: China government groups involved in third-party payment regulation
Figure 5: Smartpay Regional Coverage and Regional Branches
Figure 6: Smartpay's operation model
Figure 7: Smartpay m-payment services, merchant partners, and coverage areas
Figure 8: Smartpay bank partnerships by area
Figure 9: Smartpay - Active Users, 2006-2008F (M)
- China UnionPay
- Union Mobile Pay
- Shanghai Smartpay
- and more...