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Singapore Airlines Limited - SWOT Analysis

Datamonitor, Feb 2011, Pages: 28


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The Singapore Airlines Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Singapore Airlines Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Singapore Airlines (or the group) is engaged in passenger and cargo air transportation, airport terminal services, engineering services, training of pilots, air charters, and tour wholesaling and related activities. The group operates in East Asia, South West Pacific, Europe, the Americas, West Asia, and Africa. It is headquartered in Singapore and employed about 33,222 people as on March 31, 2010. The group recorded revenues of S$12,707.3 million ($8,906.5 million) during the financial year ended March 2010 (FY2010), a decrease of 20.6% compared to FY2009. The decrease was mainly on account of significantly lower airline and cargo operations as a result of the economic crisis. The operating profit of the group was S$63.2 million ($44.3 million) during FY2010, a decrease of 93% compared to FY2009. The net profit was S$215.8 million ($151.3 million) in FY2010, a decrease of 79.7% compared to FY2009.

Scope of the Report

- Provides all the crucial information on Singapore Airlines Limited required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Singapore Airlines Limited in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Singapore Airlines Limited
-Data is supplemented with details on Singapore Airlines Limited history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Singapore Airlines Limited

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available



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