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Analyzing Apple: iPhone Summer Heat


Description: By any measure, Apple Inc.'s iPhone has been a smash hit. By our calculation, the iPhone launch was the largest and most successful consumer electronics introduction ever done, exceeding other notable events such as the launch of the Sony BetaMax video recorder, Microsoft's Windows 95, and the XBox 360. And consumer acceptance has been dramatically positive as well, with iPhone owners raving about the device.

This report, Analyzing Apple: iPhone Summer Heat looks at the initial business results from Apple's iPhone launch and Q3 earnings call. We use the information and our extensive models of Apple's business to project what's in store for Apple investors through the rest of this year and next, now that the iPhone launch is behind us.

Analyzing Apple: iPhone Summer Heat is more than a report; it’s part of an ongoing series of information, graphs, presentations, and projections. In this report, you'll receive not only our latest thinking from the Q3 earnings call, but also our projections for the upcoming Leopard release and the new iPods in Apple's product pipeline. This report includes quarter-by-quarter projections and analysis of Apple's business through the end of fiscal 2009, including both unit and revenue projections for iPods, iPhones, Apple TV, and other Apple products. It includes graphics dramatically illustrating Apple's growing emphasis on new product lines. Analyzing Apple also includes both Keynote and PowerPoint presentations of the materials as well as a spreadsheet containing all the figures presented, so that you can do your own analysis of the data.

The author publishes this report series, Analyzing Apple, to help you, the investor, make sense out of these moves and make money at the same time. In this six times a year series, the author separates hype from reality providing insights into how Apple runs its business, why it keeps so much information away from the public, and what changes we see coming. We'll take our more than 30 years of experience in high technology, software, marketing, and business, use it to pick apart the drivers behind Apple's plans, and then translate those plans back into figures and charts that ordinary people can grasp. We believe that these reports will be in-depth business forecasting for the rest of us that don't live and breathe Wall Street.


Contents: What's Changed Since June
Apple's Post-iPhone Pipeline
New and Old Cash Cows
Future profits from today's investments
What These Changes Mean

Table Of Figures

Figure 1: Apple's stock price versus the Dow Jones Industrial Average
Figure 2: A view of Apple's 2008 product calendar.
Figure 3-1: Notebooks will drive Apple's computer business to more than 12 million units annually in FY2009.
Figure 3-2: AT&T's iPhone commissions will have a huge effect on Apple's earnings in FY2009.
Figure 4: iPhone revenues rival notebooks by the end of fiscal 2009

Name Contents
A07Q3-report.pdf The 8-page, four-color report PDF

A07Q3-presentation.key.zip The presentation as an Apple iWork '06 Keynote file
A07Q3-presentation.pdf The presentation as PDF file
A07Q3-presentation.ppt The presentation as a PowerPoint file

A07Q3-Apple-projections.xls Financial projections as a Microsoft Excel file.

A07WWDC-Apple-projections.xls Financial projections as a Microsoft Excel file.

Analyzing Apple: Beyond The Computer -- April 2007
Table of Contents

Apple's Transformation
Consumers Reshape Apple's Calendar
Apple's Deferred Revenue Smooths FY2008 Results
But iPhone and Apple TV Will Add Billions Nonetheless
Consumer Electronics Dominate Apple's Future
What These Changes Mean

Table of Figures

Figure 1: A view of Apple's 2007 product calendar
Figure 2-1: Apple's deferring of iPhone and Apple TV revenue makes them appear small businesses
Figure 2-2: But Apple TV and iPhone sales are actually a big part of its business in 2008
Figure 3: Apple's changing revenue mix

This product is delivered within 24 hours of your order by email.
It contains a ZIP archive of the following files:

Name Contents
A07Q2B-report.pdf The 10-page, four-color report PDF

A07Q2B-presentation.key The presentation as an Apple iWork '06 Keynote file
A07Q2B-presentation.pdf The presentation as PDF file
A07Q2B-presentation.ppt The presentation as a Microsoft PowerPoint file

A07Q2B-Apple-projections.xls Financial projections as a Microsoft Excel file.




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