Contents:

1. Executive Summary - 1. Overview - - Introduction 2. World Mobile Phone Multimedia Application Processor Market - 1. Overview and Definitions - - 1. Introduction - - 2. Market Engineering Measurements - 2. Market Dynamics - - 1. Industry Challenges - - 2. Market Drivers - - a. Emerging Technologies and Features Boosts the Market for Multimedia Application Processors - - b. Ability to Deliver Functions on a Single SOC Ignites the Market for Multimedia Application Processors - - 3. Market Restraints - - a. Reduction of Prices is Hindering the Growth of the Market - - b. High Power Consumption and Low Video Quality is Restraining the Growth of the Market - - 3. Forecast and Trends - - 1. Unit Shipment and Revenue Forecasts - - 2. Pricing Trends - - 3. Market Trends - 4. Competitive Analysis - - 1. Competitive Structure - - 2. Market Share Analysis 3. World Mobile Phone and Multimedia Mobile Phone Market - 1. Overview and Definitions - - 1. Introduction - - 2. Market Engineering Measurements - 2. Forecasts and Trends - - 1. Unit Shipment and Revenue Forecasts - - 2. Pricing Trends - - 3. Technology Trends - 3. Competitive Analysis - - 1. Competitive Structure - - 2. Market Share Analysis - 4. Multimedia Mobile Phones - - 1. Introduction - - 2. Unit Shipment Forecasts for Smart Phones - - 3. Unit Shipment Forecasts for Feature Phones with Multimedia Application Processor - - 4. Unit Shipment Forecasts for Multimedia Mobile Phones - - 5. Market and Technology Trend 4. Company Profiling-Multimedia Application Processor Manufacturers - 1. Texas Instruments Incorporated - - 1. Company Profile - - 2. Products Overview - 2. NXP Semiconductors - - 1. Company Profile - - 2. Products Overview - 3. Neomagic - - 1. Company Profile - - 2. Products Overview - 4. Zoran - - 1. Company Profile - - 2. Products Overview - 5. CEVA - - 1. Company Profile - - 2. Products Overview - 6. ViMicro - - 1. Company Profile - - 2. Products Overview 5. Supporting Database - 1. Decision Supporting Database - - 1. Mobile Handsets Installed Base - - 3. Total GSM Mobile Handsets - - 4. Total CDMA Mobile Handsets - - 5. Total PDC and TDMA Mobile Handsets List of Figures Chapter 2 Mobile Phone Multimedia Application Processors Market: Impact of Top Four Industry Challenges (World), 2007-2010 Mobile Phone Multimedia Application Processors Market: Market Drivers Ranked in Order of Impact (World), 2007-2010 Mobile Phone Multimedia Application Processors Market: Market Restraints Ranked in Order of Impact (World), 2007-2010 Mobile Phone Multimedia Application Processors Market: Unit Shipment and Revenue Forecasts (World), 2003-2010 Mobile Phone Multimedia Application Processors Market: Competitive Structure (World), 2006 Mobile Phone Multimedia Application Processors Market: Company Market Share by Revenues (World), 2006 Chapter 3 Mobile Phone Market: Unit Shipment and Revenue Forecasts (World), 2003-2010 Mobile Phone Market: Competitive Structure (World), 2006 Mobile Phone Market: Market Share Analysis by Unit Shipments (World), 2006

Summary:

Hi-tech Multimedia Integration Boosts Mobile Phone Multimedia Application Processors Market The convergence of advanced features into a single chip that delivers better performance is significantly driving the multimedia application processor market. Basic mobile handsets are being transformed into highly sophisticated personal communicators thanks to the emergence of high-end technologies and the integration of multimedia. Handset manufacturers are developing feature-rich products with higher performance capabilities, based on the feedback from not only customers but also the service providers who sell them to customers. Cameras in mobile phones, which were introduced in Japan in 2000, have today become a regular feature in most handsets and mega-pixel cameras are the latest trend in the mobile phones market. "As mobile handsets are already associated with high-end camera features, the demand is likely to increase further, providing indirect opportunities for vendors to offer services such as photo printing and photo sharing," remarks the analyst of this research service. Efficient Blend of Technology and Value Offerings Crucial to Promote Customer Satisfaction The phenomenal demand from customers for handsets with extensive features aids the rapid growth of the market since this demand translates into an increased number of processors to deliver these features. However, this growth also attracts several new entrants and the subsequent competition forces vendors to slash prices in order to remain competitive. Further, there is some customer dissatisfaction from the poor quality of video and the high power consumption of processors. "This can be rectified by offering solutions with associative processing array (APA) architectures that can handle memory as well as the process instructions," suggests the analyst. "The advantage of using APA is the minimization of power usage and faster processing." As the mobile phone market evolves continually, end users are offered a plethora of choices. The future of this market is to be determined by an efficient combination of technological innovation and development, consumer demand, and value chain priorities.

Companies Mentioned

- ViMicro - CEVA - Neomagic - Zoran - NXP Semiconductors - Texas Instruments Incorporated