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Contraception Market Report 2007


Description: The UK market for contraceptives, as evaluated in this report, comprises four main sectors: hormone-based products; barrier products; intra-uterine device (IUD) products and other methods. Hormone-based products, a publicly funded sector, is the largest sector, having overtaken barrier products, which was the largest sector in 2004. The former continues to perform well, particularly with oral contraceptives, while the latter is currently experiencing difficulties in terms of deflationary pressure on prices, which is affecting value levels.

The total market was worth £164.5m in 2007, which is not a huge sum in comparison with other sectors within the pharmaceutical market. This is a low-revenue industry with a fairly saturated, slow-growing consumer base of mainly women. There is not much incentive for new product development (NPD — although it is happening) and it is telling that the most popular oral contraceptive, Microgynon, was introduced onto the UK market during the 1960s. New products — such as the combined pill Yasmin, from Schering Health and the progestogen-only pill Cerazette, from Organon — have tended to take market share from other products, rather than to stimulate the sector as a whole.

Society is changing and, although levels of sexual activity have not altered much overall, people are becoming sexually active at an earlier age. This impacts on the teenage pregnancy rate, which is still the highest in Europe, and also on the occurrences of sexually transmitted infections (STIs), which are increasing at alarming rates. More education on STIs and more encouragement to use condoms, in particular, is currently a government target. This is boosting volume sales of condoms and encouraging more players to move into the sector, but revenue growth, as a whole, is currently on a downward curve within a heavily discounted market. Manufacturers of condoms have attempted to redress the loss in value through expansion of condom ranges into areas such as lubricants and massagers.

In terms of the protected market, there has been a move towards long-acting reversible contraceptives (LARCs), which the National Institute for Health and Clinical Excellence (NICE) believes will be more effective methods, both in terms of contraception and cost, over the longer term. The Mirena intra-uterine system (IUS) which can last up to 5 years, has been particularly successful and there has been significant growth in the number of prescriptions issued in the UK over the period. Similarly, the contraceptive implant Implanon has become much more popular. With both these methods, women can effectively forget about contraception — certainly in terms of pregnancy — therefore, the risk of unwanted pregnancy is low.

However, for the majority of young women, in particular, the pill — and mainly the combined pill — will continue to be the dominant form of contraception for some years to come. Nonetheless, for both men and women (again, particularly popular with younger adults), the condom is crucial to prevent STIs. Both of these sectors have an assured future — certainly in terms of demographics — and this stable market is firmly underpinned.


Contents: Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

Hormone-Based Products
Oral Contraceptives
Depot Contraceptives
Barrier Products
Intra-Uterine Products
Other Methods

MARKET TRENDS

A Steady Market With Product Development
Long-Acting Reversible Contraceptives Become More Popular
Condom Sales Are Falling
More Contraception Needed
Economic Trends
Population

Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006

Gross Domestic Product

Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006

Inflation

Table 3: UK Rate of Inflation (%), 2002-2006

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006

2. Market Size

The Total Market

Table 5: The Total UK Contraception Market by Sector by Value (£000), Years Ending May 2003-2007

Figure 1: The Total UK Contraception Market by Sector by Value (£000), Years Ending May 2003-2007

By Market Sector

Hormone-Based Products

Table 6: The Hormone-Based Contraceptive Products Sector by Subsector by Value (£000 and %), Years Ending May 2003-2007

Barrier Methods

Table 7: The Barrier Products Sector by Subsector by Value (£000 and %), Years Ending May 2003-2007

Intra-Uterine Products

Table 8: The Intra-Uterine Products Sector by Subsector by Value (£000 and %), Years Ending May 2003-2007

Other Methods

3. Industry Background

Recent History
Number of Companies
Employment
Distribution

How Robust Is The Market?

Table 9: The Projected UK Female Population by Age, 1971-2021

Table 10: Average Age† of Mothers in England and Wales by Birth Order, 1971-2004

Legislation

Key trade associations and industry bodies

Association of British Pharmaceutical Industry
British Pregnancy Advisory Service
Brook Advisory Centres
Department of Health
The NHS Information Centre
Family Planning Association
Marie Stopes International
National Institute for Health and Clinical Excellence
National Pharmaceutical Association
Royal Pharmaceutical Society of Great Britain

4. Competitor Analysis

THE MARKETPLACE

Market Leaders

Ansell (UK) Ltd

Company Structure
Current and Future Development
Financial Results

Janssen-Cilag Ltd

Company Structure
Current and Future Developments
Financial Results

Organon Laboratories Ltd

Company Structure
Current and Future Developments
Financial Results

Pfizer Ltd

Company Structure
Current and Future Developments
Financial Results

Schering Health Care Ltd

Company Structure
Current and Future Developments
Financial Results

SSL International PLC

Company Structure
Current and Future Developments
Financial Results

Other Companies

Boots and Superdrug
Church & Dwight UK Ltd
Condomi Health UK Ltd
The Female Health Company (UK) PLC
FCUK
Sexual Health Group PLC
Wyeth Europa Ltd

Marketing Activity

Main Media Advertising Expenditure

Table 11: Main Media Advertising Expenditure by Type and Brand, Years Ending March 2006 and 2007

Exhibitions and Trade Shows

5. Strengths, Weaknesses, Opportunities and Threats

6. Buying Behaviour

INTRODUCTION

Contraceptive Use

Table 12: Use of Contraception by Women Aged 16 to 49 in Great Britain by Type (%), 2001/2002-2005/2006

CONTRACEPTIVE USE BY AGE GROUP

Table 13: Use of Contraception by Women in Great Britain by Age (%), 2005/2006

GP Prescriptions

Table 14: Prescription Cost Analysis of Contraceptives by Type (£m), 2002/2003 to 2006/2007

Family Planning

Table 15: Family Planning Services used by Women in Great Britain Aged 16 to 49 (%), 2001/2002-2005/2006

Reasons for Using Condoms

Table 16: Reasons for Using a Condom in Great Britain by Sex (%), 2001/2002 to 2005/2006

Demographics of Condom Purchasing

Table 17: Purchase of Condoms (% of adults), 2006

Frequent Purchasers of Condoms

Table 18: Heavy Purchasers† of Condoms (% of adults), 2006

7. Current Issues

Levels of Sexual Activity

Table 19: Number of Legal Abortions in England and Wales, 1971-2001

Figure 2: Number of Legal Abortions in England and Wales, 1971-2001

Sexually transmitted Infections
Government Response
LARCs
Targeting Young People

8. The Global Market

Introduction
Market Size
New Products
Developing Markets
Research and Development

9. Forecasts

Introduction
Economic Forecasts
Population

Table 20: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011

Gross Domestic Product

Table 21: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011

Inflation

Table 22: Forecast UK Rate of Inflation (%), 2007-2011

Unemployment

Table 23: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011

Forecasts 2008 to 2012

Table 24: The Forecast UK Contraception Market by Sector by Value (£m), Years Ending May 2008-2012

Figure 3: The Forecast UK Contraception Market by Sector by Value (£m), Years Ending May 2008-2012

Market Growth

Figure 4: The Total UK Contraception Market by Value (£m), Years Ending May 2003-2012

Future Trends

New Product Development
Increasing Awareness
Social Trends
Over the Counter

10. Company Profiles

Ansell (uk) Ltd
Janssen-cilag Ltd
Organon Laboratories Ltd
Pfizer Ltd
Schering Health Care Ltd
SSL International Plc

11. Consumer Confidence

METHODOLOGY
KEY FINDINGS THIS QUARTER
THE WILLINGNESS TO BORROW

Confidence Improves

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Willingness to Borrow Slips Slightly

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007

SPENDING FROM SAVINGS

Slight Increase in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007

12. Further Sources

Associations
General Sources
Government Publications
Other Sources
Bisnode Sources


Companies Mentioned - Ansell (uk) Ltd - Janssen-cilag Ltd - Organon Laboratories Ltd - Pfizer Ltd - Schering Health Care Ltd - SSL International Plc - Association of British Pharmaceutical Industry - British Pregnancy Advisory Service - Brook Advisory Centres - Department of Health - The NHS Information Centre - Family Planning Association - Marie Stopes International - National Institute for Health and Clinical Excellence - National Pharmaceutical Association - Royal Pharmaceutical Society of Great Britain - Boots and Superdrug - Church & Dwight UK Ltd - Condomi Health UK Ltd - The Female Health Company (UK) PLC - FCUK - Sexual Health Group PLC - Wyeth Europa Ltd


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