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India Non-Alcoholic Beverages Market Outlook, 2027-28

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    Report

  • 155 Pages
  • November 2022
  • Region: India
  • Bonafide Research
  • ID: 5521851
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In India, the non-alcoholic beverage market is mainly driven by increasing demand for non-fizzy drinks, rising GDP and per capita income, the surge in sales through e-commerce, etc. Moreover, substantial marketing activities by various brands and significant endorsements by film stars are some of the key reasons behind the growth. Furthermore, changing consumer tastes and preferences in food and beverages have led to an increase in the consumption of non-alcoholic beverages. India has the potential to become a non-alcoholic beverage hub, given its endowments of raw materials, labour and policy support for encouraging food processing in the country. In India, domestic consumption and exports are low, compared to ASEAN (Association of Southeast Asian Nations) countries and there is enough space to grow for the non-alcoholic beverage industry. There is scope for increasing both domestic sales volume and diversifying products and export markets. For example, India can develop and export organic fruit-based drinks.

According to the research report India Packaged Non-Alcoholic Beverages Market Outlook, 2027-28 the market holds huge potential because of its low per capita consumption compared with that of global peers. The packaged 100% fruit juice market’s CAGR is estimated at around 20% by the forecast period. The carbonated soft drinks market has around a 50% margin, which is very high compared to the packaged water segment's 10% margin. However, the market for packaged water is five to six times bigger. The packaged bottle water market is unorganised with around 80% market share and is leading the market. A number of companies selling fake branded water bottles have appeared on the market. These players do not maintain quality and hygiene standards, which in turn leads to health issues among consumers. As a result, consumers lose faith in bottled water, thus affecting the overall sales.

In India, packaged beverages (drinks) are classified majorly into two categories: packaged non-alcohol beverages and packaged alcoholic beverages. The non-alcoholic beverages (no alcohol content) are further branched into carbonated beverages and non-carbonated beverages. Packaged carbonated beverages contain dissolved carbon dioxide (CO2). As the Prime Minister, Narendra Modi suggested mixing at least 2% fruit juice in aerated drinks in order to help distressed farmers find a new market for their produce. The carbonated beverages include carbonated soft drinks, energy drinks and sparkling water, while non-carbonated beverages include juice drinks, sports drinks, syrup/squash, milk-based drinks, bottled water, etc. Carbonated soft drinks are generally sweet in taste and are in high demand worldwide. The energy drinks contain caffeine in a measurable amount of around 145-150mg/lit, while sports drinks possess a large amount of electrolytes, vitamins, minerals (sodium, calcium, potassium, etc.) and protein too, with the carbohydrate in the form of sugar.

Juice drinks are made from the extraction or pressing of fruit and vegetables, with or without adding some additives and preservatives. The organised juice market is divided into three segments by the amount of fruit or vegetable content, i.e., fruit drinks, nectar juices, and 100%fruit juices. The fruit drinks contain 2-19% fruit content, while fruit juices have almost 100% fruit content. The nectars are the mediators, having a 21-90% content of fruit. To disinfect the water, packaged bottled water is produced through the processes of filtration, reverse osmosis (RO), UV, or ozone treatment. Packaged water is available in a variety of sizes on the market, including 250ml, 500ml, 1 lit, 2-5 lit packaging, and barrels (jars).The syrups/squashes are traditionally made of herbal extracts, fruit-flavoured or from fruit juice with preservatives, while modern syrups may also contain food colouring. The milk-based beverages category is popular, with two product types: flavoured milk beverages and fermented milk beverages (lassi, chaas/buttermilk).

India is an important market for numerous players looking to establish a strong beverage brand. Increased foreign investment and collaboration in India's food and beverages industry suggests a tremendous growth in items offered by both multinational and domestic enterprises. Many brands are offering non-alcoholic clones of popular alcoholic cocktails.

Bisleri is the market leader, followed by brands such as Kinley, Bailey, and Oxyrich, among others. The rise in the popularity of gyms, athletics, and sports has charmed the energy and sports drink markets among the youth. Red Bull and PepsiCo’s Gatorade are the market leaders in India with their respective markets. The flavoured milk market is gaining a remarkable market share because of its delicious taste and varied flavours. In India, lassi in Punjab and buttermilk in Gujarat are consumed on a daily basis, though fermented milk beverages haven’t penetrated noticeably in contrast to other countries. In India's juice market, the fruit drink segment is the dominating category with the highest consuming mango flavour. However, the 100% fruit juice market has tremendous growth potential in the future due to multiple health benefits. On the other hand, ready-to-mix (RTM) beverages are also consumed by the Indian population, mostly as welcome & functional drinks as syrups or squashes in various flavours.

Radiohead Brands, makers of Jimmy’s, a leading non-alcoholic mixers company recently forayed into a new category of mixers with the launch of Sparkling Beverages in three variants - Tonic Water, Ginger Ale, and Classic Lemonade. The new sparkling range will be introduced in 250 ml cans. With the launch of these new ready-to-drink and mix beverages, Jimmy’s is the only brand in India with a complete range of both carbonated and non-carbonated mixers. Dabur India, Coca-Cola India, Hector Beverages, Parle Agro, among others are the major market players in the non-alcoholic beverages industry in India.

The COVID-19 pandemic has impacted the non-alcoholic market as institutional buyers like HORECA (Hotels, Restaurants, and Cafes) were totally closed in the lockdown period. Due to this, the overall market is disturbed. However, the higher in-home consumption of carbonated soft drinks, driven by increasing access to refrigeration, has impacted less compared to the juice and packaged water segments. Companies and market advisers are attempting to achieve pre-Covid y-o-y growth through various market strategies.

Major Companies present in the market:

Pepsico India Holdings Private Limited, Varun Beverages Limited, Hindustan Coca-Cola Beverages Private Limited, ITC Limited, Parle Agro Private Limited, Rakyan Beverages Private Limited, Hector Beverages Private Limited, Red Bull India Private Limited, Dabur India Limited, Mapro Foods Private Limited, Mother Dairy Fruit and Vegetable Private Limited, Hershey India Private Limited, Rasna Private Limited, Monin India Private Limited, (AMUL) the Gujarat Co-operative Milk Marketing Federation, Nestlé India Limited, Muddy Puddle Foods Private Limited, MALA'S Fruit Products Private Limited, Haldiram Foods International Private Limited, Hamdard Laboratories, CavinKare Private Limited, RMD Food & Beverages Private Limited, Bisleri International Private Limited.

Considered in this report

  • Geography: India
  • Historical year: FY 2016-17
  • Base year: FY 2021-22
  • Estimated year: FY 2022-23
  • Forecast year: FY 2027-28

Aspects covered in this report

  • India Packaged Non-Alcoholic Beverages market with its value and forecast along with its segments
  • Packaged Water market with its value and forecast along with its segments
  • Energy drinks market with its value and forecast along with its segments
  • Sport drinks market with its value and forecast along with its segments
  • Juice drinks market with its value and forecast along with its segments
  • Carbonated drinks market with its value and forecast along with its segments
  • Syrups/squashes market with its value and forecast along with its segments
  • Various drivers and challenges
  • On-going trends and developments
  • Top profiled companies
  • Strategic recommendation

Regions covered in the report

  • North India
  • South India
  • West India
  • East India

By End User:

  • Institutional (HORECA)
  • Retail

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others (Airports, Gas station, Cafes, Health shops)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to India packaged non-Alcoholic beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. India Macro Economic Indicators
2.8. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Packaged Non-Alcoholic Beverages Market Outlook
5. India Carbonated Soft Drinks Market Outlook
5.1. Market Size By Value
5.2. Market Share
5.2.1. By Flavor
5.2.2. By Company
5.2.3. By Region
5.2.4. By End User
5.2.5. By Sales Channel
5.3. Product, Price and Variant Analysis of India Carbonated Soft Drinks
6. India Packaged Sparkling Water Market Outlook
6.1. Market Size By Value
7. India Energy Drinks Market Outlook
7.1. Market Size By Value
7.2. Market Share
7.2.1. By Company / Brand
7.2.2. By Region
7.2.3. By End User
7.3. Product, Price and Variant Analysis of India Carbonated Soft Drinks
8. India Packaged Juice Market Outlook
8.1. Market Size By Value
8.2. Market Share
8.2.1. By Product
8.2.2. By Company / Brand
8.2.3. By Region
8.2.4. By Sales Channel
8.3. India Fruit Drinks Market Outlook
8.3.1. Market Size By Value
8.4. Market Share
8.4.1. By Flavor
8.4.2. By Company / Brand
8.5. Product, Price and Variant Analysis of India Fruit Drinks
8.6. India Nectar Drinks Market Outlook
8.6.1. Market Size By Value
8.7. Product, Price and Variant Analysis of India Nectar Drinks
8.8. India 100% Fruit Juices Market Outlook
8.8.1. Market Size By Value
8.9. Product, Price and Variant Analysis of India 100% Fruit Juices
9. India Sports Drinks Market Outlook
9.1. Market Size By Value
9.2. Market Share
9.2.1. By Region
9.2.2. By Packaging
9.2.3. By Sales Channel
9.3. Product, Price and Variant Analysis of India Sport Drinks
10. India Ready To Mix Syrup/ Squash Market Outlook
10.1. Market Size By Value
10.2. Market Share
10.2.1. By Flavor
10.2.2. By Company
10.2.3. By Region
10.2.4. By End User
10.3. Product, Price and Variant Analysis of India Ready To Mix Syrup/ Squash
11. India Packaged Milk Based Beverage Market Outlook
11.1. Market Size By Value
11.2. Market Share
11.2.1. By Product
11.2.2. By Region
11.2.3. By Sales Channel
11.3. India Packaged Flavored Milk Beverage Market Outlook
11.3.1. Market Size By Value
11.3.2. Market Share By Flavor
11.4. Product, Price and Variant Analysis of India Packaged Flavored Milk Beverage
11.5. India Packaged Fermented Milk Beverage Market Outlook
11.5.1. Market Size By Value
11.6. Product, Price and Variant Analysis of India Packaged Fermented Milk Beverage
12. India Packaged Water Bottle Market Outlook
12.1. Market Size By Value
12.2. India Organized Packaged Water Bottle Market Outlook
12.2.1. Market Size By Value
12.2.2. Market Share
12.2.2.1. By Region
12.2.2.2. By Packaging Size
12.2.2.3. By End User
12.3. India Unorganized Packaged Water Bottle Market Outlook
12.3.1. Market Size By Value
12.4. Product, Price and Variant Analysis of India Packaged Water Bottle
13. Market Attractiveness Index14. PEST Analysis
15. Trade Dynamics
15.1. Import Scenario
15.1.1. Import By Product
15.1.2. Import By Country
15.2. Export Scenario
15.2.1. Export By Product
15.2.2. Export By Country
16. Market Dynamics
16.1. Key Drivers
16.2. Key Challenges
17. Market Trends & Developments
17.1. Juices replacing traditional breakfasts in India
17.2. Packaging Trends
17.3. Health Proposition
17.4. Demand for unique flavours from different fruits
17.5. Shift towards 100% juices from sweetened juices
18. Competitive Landscape
18.1. Porter`s Five Forces
18.2. SWOT Analysis
18.3. Company Profiles
18.3.1. Pepsico India Holdings Private Limited
18.3.1.1. Company Snapshot
18.3.1.2. Company Overview
18.3.1.3. Financial Highlights
18.3.1.4. Geographic Insights
18.3.1.5. Business Segment & Performance
18.3.1.6. Product Portfolio
18.3.1.7. Key Executives
18.3.1.8. Strategic Moves & Developments
18.3.2. Varun Beverages Limited
18.3.3. Hindustan Coca-Cola Beverages Private Limited
18.3.4. ITC Limited
18.3.5. Parle Agro Private Limited
18.3.6. Rakyan Beverages Private Limited
18.3.7. Hector Beverages Private Limited
18.3.8. Red Bull India Private Limited
18.3.9. Dabur India Limited
18.3.10. Mapro Foods Private Limited
18.3.11. Mother Dairy Fruit and Vegetable Private Limited
18.3.12. Hershey India Private Limited
18.3.13. Rasna Private Limited
18.3.14. Monin India Private Limited
18.3.15. The Gujarat Co-operative Milk Marketing Federation (AMUL)
18.3.16. Nestlé India Limited
18.3.17. Muddy Puddle Foods Private Limited
18.3.18. MALA'S Fruit Products Private Limited
18.3.19. Haldiram Foods International Private Limited
18.3.20. Hamdard Laboratories
18.3.21. CavinKare Private Limited
18.3.22. RMD Food & Beverages Private Limited
18.3.23. Bisleri International Private Limited
19. Strategic Recommendations20. Disclaimer
List of Figures
Figure 1: India Carbonated Soft Drinks Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 2: India Carbonated Soft Drinks Market Share By Flavor (2016-17, 2021-22 & 2027-28)
Figure 3: India Carbonated Soft Drinks Market Share By Company (2021-22)
Figure 4: India Carbonated Soft Drinks Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 5: India Carbonated Soft Drinks Market Share By End User (2016-17, 2021-22 & 2027-28)
Figure 6: India Carbonated Soft Drinks Market Share By Sales Channel (2016-17, 2021-22 & 2027-28)
Figure 7: India Packaged Sparkling Water Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 8: India Energy Drinks Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 9: India Energy Drinks Market Share By Company / Brand (2021-22)
Figure 10: India Energy Drinks Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 11: India Energy Drinks Market Share By End User (2016-17, 2021-22 & 2027-28)
Figure 12: India Packaged Juice Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 13: India Packaged Juice Market Share By Product (2016-17, 2021-22 & 2027-28)
Figure 14: India Packaged Juice Market Share By Company (2021-22)
Figure 15: India Packaged Juice Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 16: India Packaged Juice Market Share By Sales Channel (2016-17, 2021-22 & 2027-28)
Figure 17: India Fruit Drinks Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 18: India Fruit Drinks Market Share By Flavor (2016-17, 2021-22 & 2027-28)
Figure 19: India Fruit Drinks Market Share By Brands (2021-22)
Figure 20: India Nectar Drinks Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 21: India 100% Fruit Juices Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 22: India Sports Drink Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 23: India Sport Drinks Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 24: India Sport Drinks Market Share By Packaging (2016-17, 2021-22 & 2027-28)
Figure 25: India Sport Drinks Market Share By Sales Channel (2016-17, 2021-22 & 2027-28)
Figure 26: India Ready To Mix Syrup/ Squash Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 27: India Ready To Mix Syrup/ Squash Market Share By Flavor (2016-17, 2021-22 & 2027-28)
Figure 28: India Ready To Mix Syrup/ Squash Market Share By Company (2021-22)
Figure 29: India Ready To Mix Syrup/ Squash Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 30: India Ready To Mix Syrup/ Squash Market Share By End User (2016-17, 2021-22 & 2027-28)
Figure 31: India Packaged Milk Based Beverage Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 32: India Packaged Milk Based Beverage Market Share By Product (2016-17, 2021-22 & 2027-28)
Figure 33: India Packaged Milk Based Beverage Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 34: India Packaged Milk Based Beverage Market Share By Sales Channel (2016-17, 2021-22 & 2027-28)
Figure 35: India Packaged Flavored Milk Beverage Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 36: India Packaged Flavored Milk Beverage Market Share By Flavor (2016-17, 2021-22 & 2027-28)
Figure 37: India Packaged Fermented Milk Beverage Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 38: India Packaged Water Bottle Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 39: India Organized Packaged Water Bottle Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 40: India Organized Packaged Water Bottle Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 41: India Organized Packaged Water Bottle Market Share By Packaging Size (2016-17, 2021-22 & 2027-28)
Figure 42: India Organized Packaged Water Bottle Market Share By End User (2016-17, 2021-22 & 2027-28)
Figure 43: India Organized Packaged Water Bottle Market Size By Value 2016-17 to 2027-28 (INR Crore)
List of Tables
Table 1: List of HS Codes in India Pertaining to 2016-2021
Table 2: Import Duty Structure for Non-Alcoholic Beverages in India 2016-2021
Table 3: Import By Product for Non-Alcoholic Beverages in India 2016-2021 (By Value - INR Crore)
Table 4: Import By Product for Non-Alcoholic Beverages in India 2016-2021 (By Volume - LMT)
Table 5: Import of Non-Alcoholic Beverages By Country in India
Table 6: Export By Product for Non-Alcoholic Beverages in India 2016-2021 (By Value - INR Crore)
Table 7: Export By Product for Non-Alcoholic Beverages in India 2016-2021 (By Volume - LMT)
Table 8: Export of Non-Alcoholic Beverages By Country in India
Table 9: Key Facts of Pepsico India Holdings Private Limited
Table 10: Key Facts of Varun Beverages Limited
Table 11: Key Facts of Hindustan Coca-Cola Beverages Private Limited
Table 12: Key Facts of ITC Limited
Table 13: Key Facts of Parle Agro Private Limited
Table 14: Key Facts of Rakyan Beverages Private Limited
Table 15: Key Facts of Hector Beverages Private Limited
Table 16: Key Facts of Red Bull India Private Limited
Table 17: Key Facts of Dabur India Limited
Table 18: Key Facts of Mapro Foods Private Limited
Table 19: Key Facts of Mother Dairy Fruit and Vegetable Private Limited
Table 20: Key Facts of Hershey India Private Limited
Table 21: Key Facts of Rasna Private Limited
Table 22: Key Facts of Monin India Private Limited
Table 23: Key Facts of (AMUL) the Gujarat Co-operative Milk Marketing Federation
Table 24: Key Facts of Nestlé India Limited
Table 25: Key Facts of Muddy Puddle Foods Private Limited
Table 26: Key Facts of MALA'S Fruit Products Private Limited
Table 27: Key Facts of Haldiram Foods International Private Limited
Table 28: Key Facts of Hamdard Laboratories
Table 29: Key Facts of CavinKare Private Limited
Table 30: Key Facts of RMD Food & Beverages Private Limited
Table 31: Key Facts of Bisleri International Private Limited

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Pepsico India Holdings Private Limited
  • Varun Beverages Limited
  • Hindustan Coca-Cola Beverages Private Limited
  • ITC Limited
  • Parle Agro Private Limited
  • Rakyan Beverages Private Limited
  • Hector Beverages Private Limited
  • Red Bull India Private Limited
  • Dabur India Limited
  • Mapro Foods Private Limited
  • Mother Dairy Fruit and Vegetable Private Limited
  • Hershey India Private Limited
  • Rasna Private Limited
  • Monin India Private Limited
  • (AMUL) the Gujarat Co-operative Milk Marketing Federation
  • Nestlé India Limited
  • Muddy Puddle Foods Private Limited
  • MALA'S Fruit Products Private Limited
  • Haldiram Foods International Private Limited
  • Hamdard Laboratories
  • CavinKare Private Limited
  • RMD Food & Beverages Private Limited
  • Bisleri International Private Limited