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College Alumni Relations Benchmarks
Primary Research Group, Aug 2007, Pages: 115
'College Alumni Relations Benchmarks'.
The study is based on a survey of 60 colleges that provided data on a broad range of alumni-relations related issues. The mean number of students enrolled (FTE equivalent) for the colleges in the sample was 6,473 with a range from only 200 to 40,000. The mean enrollment size of the private colleges in the sample was 2,842, while mean enrollment for the public colleges was 10,575 The 115-page report has more than 400 tables of data exploring managerial, financial and other issues in alumni relations.
Some of the reports findings are that:
- Twenty three percent of alumni currently alive have ever made a financial contribution to the college from which they graduated.
- For the colleges that offer alumni credit cards to alumni, the mean percentage of alumni that take up the college on the offer is 4%, with a median of 2%.
- FTE employment in the alumni offices has remained the same for about 60% of the offices in the sample over the past two years, but has increased for more than 28% of the offices and decreased for 12.5%.
- The mean number of employees of the Office of Alumni Relations, Alumni Affairs or other office charged with the task of alumni relations was only 3.22 with a median of only 2.0.
- A quarter of the colleges in the sample offered auto insurance to alumni. Private colleges were twice as likely as public colleges to offer auto insurance.
- More than 76% of the colleges in the sample used direct telephone solicitation to ask for financial support from alumni.
- The mean overall budget for alumni reunions in the past year for the alumni offices in the sample was $37,079. Private colleges, a quarter of the size of public colleges in the sample, spent more than twice as much on reunions that their public counterparts
- For 10-year reunions, the colleges in the sample attracted a mean of 16% of alumni and a median of 11%.
- Most of the colleges in the sample have non-dues paying rather than dues paying alumni associations, while only a bit more than 21% exclusively have dues paying associations
- About 43% of the colleges in the sample provide promotional materials to alumni clubs.
- Only 17% of the alumni clubs have a blog, listserv or other intenet communication vehicle to promote interaction and communications among alumni
- Two thirds of the colleges in the sample offer an alumni-mentoring program.
- Forty percent of the colleges in the sample had an official policy restricting the number of times that the alumni office should contact alumni by email.
- Nearly 28% of the colleges in the sample, including more than 34% of 4-year/MA level colleges, maintain a listserv for alumni.
- Twenty percent of the alumni offices in the sample had a presence on MySpace.com
- About 54% of alumni from the 1970's are described by college alumni officials as having either 'little or not involvement' or are described as 'modestly involved' in college alumni affairs. About 16% are described as 'significantly involved' or 'greatly involved.'
- Female alumni were slightly more involved than male alumni. More than 24% of female alumni were significantly or greatly involved while about 18.5% of male alumni were similarly characterized
- About 9.4% of colleges in the sample maintain a database of grandparents of alumni.
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