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Hard Copy (Paper back)
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Hard Copy (Hard Back)
Air Transportation, Sixth Edition
Ashgate Publishing, October 2007, Pages: 590
Now in its Sixth Edition, Air Transportation by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.
In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions
Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly.
Air Transportation is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.
About the Author/Editor
Dr John Wensveen earned a PhD in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently President & CEO of Airline Visions, a leading aviation consultancy specialized in the development of airline business plans. Prior to this, Dr Wensveen was one of the founding executive team members and Vice President of International Development at MAXjet Airways. He is a former professor of airline management at Embry-Riddle Aeronautical University and is an active contributor to the international media on aviation related issues. Dr Wensveen is associated with a number of industry associations and is a faculty member of the International Air Transport Association (IATA) and is an adjunct faculty member at the University of Maryland University College.
Preface
Aviation: an overview
Historical perspective
Air transportation: regulators and associations
The general aviation industry
The airline industry
Economic characteristics of the airlines
Airline management and organization
Forecasting methods
Airline passenger marketing
Airline pricing, demand, and output determination
Air cargo
Principles of airline scheduling
Fleet planning: the aircraft selection process
Airline labor relations
Airline financing
International aviation
Appendices
Index
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