|
|
 |
|
Viewing report
|
|
|
|
Future of the Recorded Music Industry (Part 2)
Generator Research Limited, Sep 2007, Pages: 19
- Virtual vs. Digital Music
- Communication Failure: Music & Technology Industries
- 'Lost Value' Conumdrum
- Role of Music Copyright
- Limitations of Industry's Commercial Model
- Present Value of User Benefits
The recorded music industry is entering a virtual world where the focus is on the consumption of music, not the acquisition of it.
This shift is so profound that it has blind-sided many executives in the music industry. Perhaps surprisingly, it has also blind-sided many people in the technology industry. The result has been a communication breakdown between the two industries, with each side seemingly incapable of understanding the other’s position.
The music industry will continue to be the big looser for as long as it insists applying a 100-years-old commercial model that is incompatible with a virtual world. This report explains in detail why this is the case.
Relying on music copyright law won’t help either: the irony here is that music copyright laws are being applied to protect virtual copies of music files, which are themselves intrinsically worthless.
If that wasn’t bad enough, the principles of copyright law do not even apply to the music consumption experience, which is what is becoming increasingly valuable.
The convincing arguments developed in this report will challenge your own understanding of how the music and technology industries relate to each other.
This report takes a fresh approach to explain what the arrival of virtual music means and how it presents an opportunity to bring the music and the technology industries back into alignment.
|
|
|
|
