Chinese Consumers Purchase Intention for Japanese, Korean Mobile Phones, 2007.

Market Intelligence & Consulting Institute (MIC), June 2007

Attractive design is the primary purchasing factor for respondent intending to buy LG and Panasonic mobile phones, accounting for 57% and 46% of the total respectively. The main purchasing factor for respondents whishing to buy a Sony Ericsson mobile phone is advanced mobile phone functions, accounting for 70%. For respondents intending to buy a Sharp mobile phone, the main purchasing factor is "international brand ", accounting for 65%.

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