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Health and Wellness - Packaged Food in Belgium Product Image

Health and Wellness - Packaged Food in Belgium

  • Published: June 2007
  • Region: Belgium
  • 114 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Alpro NV
  • Barry Callebaut
  • Puratos NV
  • Wessanen Belgium NV
  • MORE

Our Health and Wellness - Packaged Food in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different beverage sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change. . Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products .

Why buy this report:
-Get insight into trends in market performance
-Pinpoint growth sectors and identify factors driving change
-Identify market and brand leaders and understand the competitive environment

Product coverage
Breakdown by health and wellness category; Breakdown by packaged food sector

HEALTH AND WELLNESS - PACKAGED FOOD IN BELGIUM : MARKET INSIGHT

EXECUTIVE SUMMARY

Health and wellness still leads the way in packaged food

Noteworthy slowdown in growth of BFY products

Fortified/functional food innovative and dynamic

Market has expanded from grocery channels and 'A' brands

Despite numerous threats, dynamic growth expected thanks to fortified/functional food

HEALTH AND WELLNESS FOOD – KEY TRENDS AND DEVELOPMENTS

HW food performance is still better than that of standard products

Economic development positively impacts demand for HW products

Possible new cyclic slowdown of the "light" trend

'A' brands to focus further on fortified/functional food despite risks of saturation

Need for authenticity and taste does not help organic products

HW food impacted by local demographic and social particularities

Mass distribution to increasingly go to health and wellness

ORGANIC FOOD – KEY TRENDS AND DEVELOPMENTS

Legislation

Trends

Key Players and Brands

Prospects

BETTER-FOR-YOU PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Legislation

Trends

Key Players and Brands

Prospects

FORTIFIED/FUNCTIONAL FOOD – KEY TRENDS AND DEVELOPMENTS

Legislation

Trends

Key Players and Brands

Prospects

MARKET DATA

Table 1 Sales of Packaged Food by Health and Wellness Category: Value 2002-2006

Table 2 Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2006

Table 3 Forecast Sales of Packaged Food by Health and Wellness Category: Value 2006-2011

Table 4 Forecast Sales of Packaged Food by Health and Wellness Category: % Value Growth 2006-2011

Table 5 Packaged Food – H&W: GBO Company Shares 2005

Table 6 Packaged Food – H&W: NBO Company Shares 2005

Table 7 Packaged Food – H&W: Brand Shares 2005

DEFINITIONS

LOCAL COMPANY PROFILES - BELGIUM

ALPRO NV - HEALTH AND WELLNESS - PACKAGED FOOD - BELGIUM

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Alpro NV: Key Facts

Summary 2 Alpro NV: Operational Indicators 2003-2005

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 3 Alpro NV: Competitive Position 2005

BARRY CALLEBAUT BELGIUM NV - HEALTH AND WELLNESS - PACKAGED FOOD - BELGIUM

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Barry Callebaut Belgium: Key Facts

Summary 5 Barry Callebaut Belgium: Operational Indicators (including standard products) 2003-2005

COMPANY BACKGROUND

COMPETITIVE POSITIONING

PURATOS NV - HEALTH AND WELLNESS - PACKAGED FOOD - BELGIUM

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Puratos NV: Key Facts

Summary 7 Puratos NV: Operational Indicators (including standard products) 2003-2005

COMPANY BACKGROUND

COMPETITIVE POSITIONING

RAFFINERIE NOTRE-DAME-ORAFTI SA - HEALTH AND WELLNESS - PACKAGED FOOD - BELGIUM

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Raffinerie Notre-Dame-Orafti NV: Key Facts

Summary 9 Raffinerie Notre-Dame-Orafti NV: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

WESSANEN BELGIUM NV - HEALTH AND WELLNESS - PACKAGED FOOD - BELGIUM

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Wessanen Belgium NV: Key Facts

Summary 11 Wessanen Belgium NV: Operational Indicators 2004

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 Wessanen Belgium NV: Competitive Position 2005

CONFECTIONERY IN BELGIUM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 8 Sales of Confectionery by Health and Wellness Category: Value 2002-2006

Table 9 Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2006

Table 10 Forecast Sales of Confectionery by Health and Wellness Category: Value 2006-2011

Table 11 Forecast Sales of Confectionery by Health and Wellness Category: % Value Growth 2006-2011

Table 12 Confectionery - H&W: Company Shares 2005

Table 13 Confectionery - H&W: Brand Shares 2005

Table 14 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2006

Table 15 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2006

Table 16 Chocolate Confectionery – Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 17 Sugar Confectionery – Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 18 Gum – Fortified/functional: Key Functional Ingredients % Breakdown 2006

BAKERY PRODUCTS IN BELGIUM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 19 Sales of Bakery Products by Health and Wellness Category: Value 2002-2006

Table 20 Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2006

Table 21 Forecast Sales of Bakery Products by Health and Wellness Category: Value 2006-2011

Table 22 Forecast Sales of Bakery Products by Health and Wellness Category: % Value Growth 2006-2011

Table 23 Bakery Products - H&W: Company Shares 2005

Table 24 Bakery Products - H&W: Brand Shares 2005

Table 25 Bread – Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 26 Biscuits – Fortified/functional: Key Functional Ingredients % Breakdown 2006

ICE CREAM IN BELGIUM

SECTOR DATA

Table 27 Sales of Ice Cream by Health and Wellness Category: Value 2002-2006

Table 28 Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2006

Table 29 Forecast Sales of Ice Cream by Health and Wellness Category: Value 2006-2011

Table 30 Forecast Sales of Ice Cream by Health and Wellness Category: % Value Growth 2006-2011

Table 31 Ice Cream - H&W: Company Shares 2005

Table 32 Ice Cream - H&W: Brand Shares 2005

DAIRY PRODUCTS IN BELGIUM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 33 Sales of Dairy Products by Health and Wellness Category: Value 2002-2006

Table 34 Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2006

Table 35 Forecast Sales of Dairy Products by Health and Wellness Category: Value 2006-2011

Table 36 Forecast Sales of Dairy Products by Health and Wellness Category: % Value Growth 2006-2011

Table 37 Dairy Products - H&W: Company Shares 2005

Table 38 Dairy Products - H&W: Brand Shares 2005

Table 39 Standard Fat Vs Fat-reduced Fortified/functional Milk: % Breakdown by Type 2006

Table 40 Standard Fat Vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2006

Table 41 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown by Type 2006

Table 42 Milk – Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 43 Yoghurt – Fortified/functional: Key Functional Ingredients % Breakdown 2006

SWEET AND SAVOURY SNACKS IN BELGIUM

TRENDS

SECTOR DATA

Table 44 Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2006

Table 45 Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2006

Table 46 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2006-2011

Table 47 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2006-2011

Table 48 Sweet and Savoury Snacks – H&W: Company Shares 2005

Table 49 Sweet and Savoury Snacks – H&W: Brand Shares 2005

SNACK BARS IN BELGIUM

TRENDS

SECTOR DATA

Table 50 Sales of Snack Bars by Health and Wellness Category: Value 2002-2006

Table 51 Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2006

Table 52 Forecast Sales of Snack Bars by Health and Wellness Category: Value 2006-2011

Table 53 Forecast Sales of Snack Bars by Health and Wellness Category: % Value Growth 2006-2011

Table 54 Snack Bars - H&W: Company Shares 2005

Table 55 Snack Bars - H&W: Brand Shares 2005

Table 56 Snack Bars – Fortified/functional: Key Functional Ingredients % Breakdown 2006

READY MEALS IN BELGIUM

TRENDS

SECTOR DATA

Table 57 Sales of Ready Meals by Health and Wellness Category: Value 2002-2006

Table 58 Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2006

Table 59 Forecast Sales of Ready Meals by Health and Wellness Category: Value 2006-2011

Table 60 Forecast Sales of Ready Meals by Health and Wellness Category: % Value Growth 2006-2011

Table 61 Ready Meals - H&W: Company Shares 2005

Table 62 Ready Meals - H&W: Brand Shares 2005

SOUP IN BELGIUM

TRENDS

SECTOR DATA

Table 63 Sales of Soup by Health and Wellness Category: Value 2002-2006

Table 64 Sales of Soup by Health and Wellness Category: % Value Growth 2002-2006

Table 65 Forecast Sales of Soup by Health and Wellness Category: Value 2006-2011

Table 66 Forecast Sales of Soup by Health and Wellness Category: % Value Growth 2006-2011

Table 67 Soup – H&W: Company Shares 2005

Table 68 Soup – H&W: Brand Shares 2005

PASTA IN BELGIUM

TRENDS

SECTOR DATA

Table 69 Sales of Pasta by Health and Wellness Category: Value 2002-2006

Table 70 Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2006

Table 71 Forecast Sales of Pasta by Health and Wellness Category: Value 2006-2011

Table 72 Forecast Sales of Pasta by Health and Wellness Category: % Value Growth 2006-2011

Table 73 Pasta – H&W: Company Shares 2005

Table 74 Pasta – H&W: Brand Shares 2005

NOODLES IN BELGIUM

TRENDS

SECTOR DATA

Table 75 Sales of Noodles by Health and Wellness Category: Value 2002-2006

Table 76 Sales of Noodles by Health and Wellness Category: % Value Growth 2002-2006

Table 77 Forecast Sales of Noodles by Health and Wellness Category: Value 2006-2011

Table 78 Forecast Sales of Noodles by Health and Wellness Category: % Value Growth 2006-2011

Table 79 Noodles – H&W: Company Shares 2005

Table 80 Noodles – H&W: Brand Shares 2005

CANNED/PRESERVED FOOD IN BELGIUM

TRENDS

SECTOR DATA

Table 81 Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2006

Table 82 Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2006

Table 83 Forecast Sales of Canned/preserved Food by Health and Wellness Category: Value 2006-2011

Table 84 Forecast Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2006-2011

Table 85 Canned/preserved Food - H&W: Company Shares 2005

Table 86 Canned/preserved Food - H&W: Brand Shares 2005

FROZEN PROCESSED FOOD IN BELGIUM

TRENDS

SECTOR DATA

Table 87 Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2006

Table 88 Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2006

Table 89 Forecast Sales of Frozen Processed Food by Health and Wellness Category: Value 2006-2011

Table 90 Forecast Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2006-2011

Table 91 Frozen Processed Food - H&W: Company Shares 2005

Table 92 Frozen Processed Food - H&W: Brand Shares 2005

RICE IN BELGIUM

TRENDS

SECTOR DATA

Table 93 Sales of Rice Food by Health and Wellness Category: Value 2002-2006

Table 94 Sales of Rice Food by Health and Wellness Category: % Value Growth 2002-2006

Table 95 Forecast Sales of Rice by Health and Wellness Category: Value 2006-2011

Table 96 Forecast Sales of Rice by Health and Wellness Category: % Value Growth 2006-2011

Table 97 Rice - H&W: Company Shares 2005

Table 98 Rice - H&W: Brand Shares 2005

CHILLED PROCESSED FOOD IN BELGIUM

TRENDS

SECTOR DATA

Table 99 Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2006

Table 100 Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2006

Table 101 Forecast Sales of Chilled Processed Food by Health and Wellness Category: Value 2006-2011

Table 102 Forecast Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2006-2011

Table 103 Chilled Processed Food - H&W: Company Shares 2005

Table 104 Chilled Processed Food - H&W: Brand Shares 2005

OILS AND FATS IN BELGIUM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 105 Sales of Oils and Fats by Health and Wellness Category: Value 2002-2006

Table 106 Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2006

Table 107 Forecast Sales of Oils and Fats by Health and Wellness Category: Value 2006-2011

Table 108 Forecast Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2006-2011

Table 109 Oils and Fats - H&W: Company Shares 2005

Table 110 Oils and Fats - H&W: Brand Shares 2005

SAUCES, DRESSINGS AND CONDIMENTS IN BELGIUM

TRENDS

SECTOR DATA

Table 111 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2006

Table 112 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2006

Table 113 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2006-2011

Table 114 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2006-2011

Table 115 Sauces, Dressings and Condiments – H&W: Company Shares 2005

Table 116 Sauces, Dressings and Condiments – H&W: Brand Shares 2005

BABY FOOD IN BELGIUM

SECTOR DATA

Table 117 Sales of Baby Food by Health and Wellness Category: Value 2002-2006

Table 118 Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2006

Table 119 Forecast Sales of Baby Food by Health and Wellness Category: Value 2006-2011

Table 120 Forecast Sales of Baby Food by Health and Wellness Category: % Value Growth 2006-2011

Table 121 Baby Food - H&W: Company Shares 2005

Table 122 Baby Food - H&W: Brand Shares 2005

SPREADS IN BELGIUM

TRENDS

SECTOR DATA

Table 123 Sales of Spreads by Health and Wellness Category: Value 2002-2006

Table 124 Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2006

Table 125 Forecast Sales of Spreads by Health and Wellness Category: Value 2006-2011

Table 126 Forecast Sales of Spreads by Health and Wellness Category: % Value Growth 2006-2011

Table 127 Spreads - H&W: Company Shares 2005

Table 128 Spreads - H&W: Brand Shares 2005

Alpro NV
Barry Callebaut
Puratos NV
Raffinerie Notre-Dame-Orafti NV
Wessanen Belgium NV

Note: Product cover images may vary from those shown

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