RTDs/High-Strength Premixes In China

Total volume growth for RTDs/high-strength premixes increased by almost 8% in 2011, with sales reaching 1,395,620 litres. The growth of RTDs/high-strength premixes was driven by spirits-based RTDs throughout the review period. This is the main product type of RTDs/high-strength premixes available in China among younger consumers.

The RTDs/High-Strength Premixes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

RTDS/HIGH-STRENGTH PREMIXES IN CHINA
Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Executive Summary
New Drink-driving Law Leads To Slower Volume Growth
Super-high-end Products and Imported Alcohol Increase Their Presence
Domestic Companies Strengthen Through Mergers and Acquisitions
Internet Retailing and Specialist Stores Booming in the Alcoholic Drinks Industry
Sales Growth To Rebound in 2012 and Then Remain Healthy From 2013 To 2016
Key Trends and Developments
Greater Presence of Super-premium Alcoholic Drinks
New Drink-driving Law Impacts on Drinking Behaviour
New-style Sales Channels Driving Alcoholic Drinks Development
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity 2010-2011
Summary 3 Speculated Merger and Acquisition Activity 2011-2012
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Legislation
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 16 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 17 Selling Margin of a Typical Beer Brand 2011
Table 18 Selling Margin of a Typical Wine Brand 2011
Table 19 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 29 Sales of Alcoholic Drinks by Region: Total Volume 2006-2011
Table 30 Sales of Alcoholic Drinks by Region: Total Value 2006-2011
Table 31 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Region: % Total Value Growth 2006-2011
Table 33 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 35 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Region: Total Value 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources

Rising Incomes and Growing Sophistication Boosts Sales
Alcoholic drinks achieved striking growth in 2006. Continuous growth in the economy resulted in consumers eating out and socialising with friends in nightclubs and bars with greater frequency, resulting in strong growth for on-trade sales. Meanwhile, off-trade sales were boosted by a rise in the gifting of premium alcoholic drinks, particularly foreign spirits, still red wine and Chinese herbal spirits, and by an increase in entertaining friends at home. Players responded to growing demand for premium alcoholic drinks by shifting their focus upmarket and encouraging consumers to trade up from economy to standard lager and to higher-quality wine and spirits.

Niche Products See Strong Growth
Cider/perry and RTDs/high-strength premixes saw the strongest growth in 2006. Cider/perry was boosted by domestic players’ growth, with players such as Yantai Changyu Group positioning cider as sparkling apple wine and making these products available in supermarkets/hypermarkets. Previously, cider/perry had been dominated by on-trade sales of expensive imports. Spirit-based RTDs meanwhile saw growing interest from fashionable young adults in the on-trade. However, both these product areas remained niche, with growth also due to a low sales base. Sales largely remain limited to major cities and, in the case of RTDs/high-strength premixes, the ontrade.

Beer Players Expand at the Top
Alcoholic drinks is led by strong beer companies, with China Resources Enterprise, Tsingtao and Beijing Yanjing in the lead in 2005. These players focused on expansion during the review period and the late-1990s, acquiring numerous regional players in order to expand their presence across the country. Domestic players dominate across alcoholic drinks, with most foreign players lacking the access to distribution and production that is required to build a national presence.

Beijing Yanjing Brewery Co Ltd
COFCO Wines & Spirits Co
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd
Harbin Brewery Group Ltd
Henan Jinxing Brewery Group
Sichuan Yibin Wuliangye Distillery Co Ltd
Tsingtao Brewery Co Ltd
Yantai Changyu Group Co Ltd
China Resources Enterprise Co Ltd