Rtds/High-Strength Premixes In Japan

Euromonitor International, January 2012, Pages: 49

RTDs/high-strength premixes grew by 8% in volume terms in 2011, although the manufacturers suffered from a shortage of can materials for several months after the March earthquake. The sole driver of growth was spirits-based RTDs, which dominate the category. Spirits-based RTDs, which boasts a wide variety of products, caters to diverse consumer needs and a wide audience. 2011 saw new product launches of low-alcohol and highball RTDs, boosting the category as a whole.

The RTDs/High-Strength Premixes in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

RTDS/HIGH-STRENGTH PREMIXES IN JAPAN
Euromonitor International
January 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Asahi Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Breweries Ltd: Key Facts
Summary 2 Asahi Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Asahi Breweries Ltd: Competitive Position 2011
Choya Umeshu Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Choya Umeshu Co Ltd: Key Facts
Summary 5 Choya Umeshu Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Choya Umeshu Co Ltd: Competitive Position 2011
Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 7 Kirin Brewery Co Ltd: Key Facts
Summary 8 Kirin Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Kirin Brewery Co Ltd: Competitive Position 2011
Mercian Corp in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 10 Mercian Corp: Key Facts
Summary 11 Mercian Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Mercian Corp: Competitive Position 2011
Sapporo Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 13 Sapporo Breweries Ltd: Key Facts
Summary 14 Sapporo Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Sapporo Breweries Ltd: Competitive Position 2011
Suntory Holdings Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 16 Suntory Holdings Ltd: Key Facts
Summary 17 Suntory Holdings Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Suntory Holdings Ltd: Competitive Position 2011
Takara Shuzo Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 19 Takara Shuzo Co Ltd: Key Facts
Summary 20 Takara Shuzo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Takara Shuzo Co Ltd: Competitive Position 2011
Executive Summary
Contraction Slows Despite 3.11 Earthquake
Prolonged Economic Concerns Reduce On-trade Spending
Creating New Consumer Needs Is Key To Success
Low Price and Convenience Drive Growing Retail Channels
Low-alcohol Products Capture New Generation
Key Trends and Developments
Earthquake Challenges Alcoholic Drinks Market
Prolonged Economic Concerns Tighten Consumers' Belts
Marketing Enjoyment and Discoveries Together With Products
Key New Product Launches
Summary 22 Key New Product Developments 2010-2011
Specialists Replaced by Cheap and Convenient Retailers
Summary 23 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2010 - Asahi Super Dry
Table 20 Selling Margin of a Typical Wine Brand 2010 - Sunrise
Table 21 Selling Margin of a Typical Spirits Brand 2010 - Chivas Regal 12YO
Operating Environment
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 24 Research Sources

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