TV manufacturers have steadily worked to improve their smart TV user interfaces and reliability. They have been rewarded by a growing number of consumers using the TV as their primary streaming interface. This report investigates changing consumer preferences for streaming devices, as well as the implications for streaming video services and advertisers. It investigates the use and competitiveness of streaming video platforms such as Tizen TV, LG WebOS, Vizio SmartCast, Roku OS, Android TV/Google TV, Fire TV OS, and Comcast’s X1 platform.
Table of Contents
Bottom LineGlossaryAppendixCitationsAttribution
State of the Market
Smart TV Platform Competitive Landscape
Market Forecast
List of Figures
Companies Mentioned
- Tizen
- LG
- Vizio
- Roku
- Android
- Amazon
- Comcast