The purpose of this report is to offer insight into how consumers perceive and interact with podcasts. With regards to podcasting, some consumers might be interested in certain podcast content, yet they may lack the ability, knowledge, or desire to access this content.
Upon reading this report, you will gain insights into how the podcast listener is defined as well as how they engage with podcast content; the amount of podcasts the typical listener consumes and subscribes to; and the means in which podcasts are accessed.
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