+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Snacks in Tunisia

  • PDF Icon

    Report

  • 58 Pages
  • July 2023
  • Region: Tunisia
  • Euromonitor International
  • ID: 5567325
The snacks category in Tunisia is feeling the harsh impact of very high inflation rates and price increases in 2023. In current value terms, snacks is seeing double-digit growth partly fuelled by higher retail prices. In retail volume terms, snacks is growing at a slightly faster pace than in 2022, but inflation and lower purchasing power are curbing demand and limiting overall growth potential. The launch of several international brands imported from European countries is adding some dynamism.

The analyst's Snacks in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN TUNISIA
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Distribution of Snacks by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • CHOCOLATE CONFECTIONERY IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar shortages negatively impact local production
  • Rising prices driven up by higher cocoa prices
  • Budgetary pressures reduce demand
PROSPECTS AND OPPORTUNITIES
  • Illicit trade to remain a key part of chocolate confectionery
  • Tablets to remain the dominant category
  • Economic issues and smuggling to constrain growth opportunities
CATEGORY DATA
  • Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
  • GUM IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Competition intensifies between smuggled and legally imported brands
  • Gum is dominated by local brands
  • Widespread distribution benefits gum category
PROSPECTS AND OPPORTUNITIES
  • Domestic brands to continue dominance over forthcoming period
  • Local companies to focus on innovation
  • Traditional grocery retailers will remain the most important distribution channels
CATEGORY DATA
  • Table 24 Sales of Gum by Category: Volume 2018-2023
  • Table 25 Sales of Gum by Category: Value 2018-2023
  • Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Gum: % Value 2019-2023
  • Table 29 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 30 Distribution of Gum by Format: % Value 2018-2023
  • Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 32 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
  • SUGAR CONFECTIONERY IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pastilles, gummies, jellies and chews records strongest value and volume growth in 2023
  • Domestic players dominate category
  • Imported products battling to make inroads
PROSPECTS AND OPPORTUNITIES
  • Positive performance expected over the forecast period
  • Traditional retailers will continue to lead distribution over the forthcoming period
  • Sugar-free and “light” sugar confectionery is expected to gain share
CATEGORY DATA
  • Summary 2 Other Sugar Confectionery by Product Type: 2023
  • Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
  • SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Choco Tom wafer launches from Société l'Appetissante SARL
  • Snack bars emerges as the new star product
  • Expansion of low-priced Algerian brands in 2023
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for the category
  • Further unit price growth expected in upcoming period
  • Dried fruit to record strong value growth
CATEGORY DATA
  • Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 55 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 56 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 57 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 58 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 59 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 60 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 61 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 62 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
  • ICE CREAM IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Premium foreign brands attracted into Tunisia
  • Traditional retailers dominate sales
  • London Dairy gains further retail value share
PROSPECTS AND OPPORTUNITIES
  • Sugar-free and organic products to emerge
  • Artisanal ice cream expected to perform well as foodservice outlets expand
  • GIPA will keep dominating ice cream and frozen desserts in Tunisia
CATEGORY DATA
  • Table 67 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 68 Sales of Ice Cream by Category: Value 2018-2023
  • Table 69 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 70 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 71 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 72 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 73 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 74 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 75 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 76 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 77 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
  • SAVOURY SNACKS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Potato chips is always the first choice for Tunisians
  • Savoury biscuits category under development
  • Stronger focus on social media advertising
PROSPECTS AND OPPORTUNITIES
  • Steady performance expected over forthcoming period
  • Health and wellness trend to drive consumer choices in savoury snacks
  • Cerealis SA will maintain lead in savoury snacks
CATEGORY DATA
  • Table 78 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 79 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 80 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 81 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 82 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 83 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 84 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 85 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 86 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 87 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 88 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028