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Staple Foods in Croatia

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    Report

  • 54 Pages
  • November 2023
  • Region: Croatia
  • Euromonitor International
  • ID: 5567361
The sharp price growth in staple foods seen in 2022 has moderated in 2023. Retailers are trying to reduce further oscillations by introducing heavy discounts and gradual price changes. Whilst Croatian consumers remain extremely price sensitive due to budget constraints as a result of the challenging economic environment in the country, they do not generally cut back on staple food items.

The Staple Foods in Croatia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN CROATIA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 2 Sales of Staple Foods by Category: Value 2018-2023
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2019-2023
  • Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price stabilisation in 2023
  • Return of social gatherings supports growth of cakes and pastries
  • Shift to healthier baked goods
PROSPECTS AND OPPORTUNITIES
  • Rising health concerns to impact demand
  • Increased environmental consciousness will encourage shift to unpackaged products
  • Impact of bread baking trend
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 14 Sales of Baked Goods by Category: Value 2018-2023
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 18 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 19 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price rises continue in 2023 as retailers look to maintain high margins
  • Increasingly busy lifestyles encourage on-the-go consumption, dampening demand for breakfast cereals
  • Manufacturers use product innovation to set themselves apart
PROSPECTS AND OPPORTUNITIES
  • Large pack sizes will remain popular as consumers seek value for money
  • Health and sustainability key
  • Developments in sustainable packaging due to rising environmental concerns
CATEGORY DATA
  • Table 24 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 25 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 30 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High cost of packaged products encourages shift to unpackaged chilled meat
  • Difficult economic climate benefits private label and discounters in 2023
  • Chilled meat and seafood substitutes’ strength continues due to health concerns
PROSPECTS AND OPPORTUNITIES
  • Stable prices and promotions to support future growth
  • Processed seafood to benefit from hectic lifestyles and rising demand for convenience
  • Strong growth of plant-based alternatives due to a rising number of vegans and vegetarians
CATEGORY DATA
  • Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 39 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 40 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 41 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Convenience and quality of frozen products
  • Health and wellness trend supports growth of frozen fruit for smoothies
  • Consumers seek better deals and discounts due to strong unit price growth and price sensitivity
PROSPECTS AND OPPORTUNITIES
  • Convenience to support future growth as lives get busier
  • Focus on value for money followed by premiumisation
  • Convenience, improved service and favourable pricing set to benefit e-commerce
CATEGORY DATA
  • Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Popularity of Asian cuisine drives demand for plain noodles
  • Expansion of premium private label products
  • Instant noodles appeal, being affordable, convenient and filling
PROSPECTS AND OPPORTUNITIES
  • Rising demand for convenience and different cuisines to drive further growth of instant noodles
  • Quality of ingredients increasingly important
  • Gluten free products to gain ground, but will remain unaffordable to most
CATEGORY DATA
  • Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
  • Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
  • Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
  • Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
  • Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
  • Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
  • Table 61 NBO Company Shares of Rice: % Value 2019-2023
  • Table 62 LBN Brand Shares of Rice: % Value 2020-2023
  • Table 63 NBO Company Shares of Pasta: % Value 2019-2023
  • Table 64 LBN Brand Shares of Pasta: % Value 2020-2023
  • Table 65 NBO Company Shares of Noodles: % Value 2019-2023
  • Table 66 LBN Brand Shares of Noodles: % Value 2020-2023
  • Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
  • Table 68 Distribution of Rice by Format: % Value 2018-2023
  • Table 69 Distribution of Pasta by Format: % Value 2018-2023
  • Table 70 Distribution of Noodles by Format: % Value 2018-2023
  • Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
  • Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
  • Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028