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Processed Meat, Seafood and Alternatives To Meat in Turkey

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    Report

  • 24 Pages
  • November 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 5567418
As meat prices continued to increase in 2023, processed red meat prices also rose. However, as a relatively cheap option to fresh meat, chilled and frozen processed red meat continued to see demand grow. Meanwhile, companies reduced their portion sizes, which added to value margins. Alongside very high inflation, this helped retail current value growth to outpace retail volume growth heavily.

The Processed Meat, Seafood and Alternatives to Meat in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Players introduce smaller portions and pack sizes to widen the appeal of processed red meat
  • Processed poultry benefits from red meat price increases
  • Processed seafood product variety expands with new launches
PROSPECTS AND OPPORTUNITIES
  • Discounting and price promotions are expected to remain a key competitive tool
  • Chilled processed red meat’s variety to diminish while shelf stable gains momentum in meat and seafood
  • Product offers are expected to adapt to meet price competition needs
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 16 Sales of Staple Foods by Category: Value 2018-2023
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 21 Penetration of Private Label by Category: % Value 2018-2023
  • Table 22 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources