Internet Video for IPTV Service Providers
Multimedia Research Group (MRG, Inc), September 2007, Pages: 134
Internet Video is a conundrum for IPTV(1) service providers. On the one hand, most IPTV service providers also offer high-speed Internet service, and video sites such as YouTube and Joost fuel a heavy demand for broadband. On the other hand, Internet Video competes with IPTV for viewers, and with the advertising revenues that come from those viewers. So, is Internet Video a threat or an opportunity?
In this report, we come down firmly on the side of opportunity. The fact is that watching video has become an integral part of Internet usage for most people. According to the Pew Internet & American Life Project (2):
-The majority of adult Internet users in the U.S. (57%) report watching or downloading some type of online video content, and 19% do so on a typical day.
-Almost three-quarters of broadband users (74%) who have high-speed connections at both home and work watch or download video online. For those who have high-speed access only at home, 66% report online video consumption, compared with 39% of home dial-up users.
-Roughly one in three (31%) Internet users ages 18-29 said they watched or downloaded some type of video on a typical day during the period of the Pew survey. By comparison, 18% of Internet users ages 30-49, 12% of those 50-64 and 10% of those 65 and older watch or download any type of video on the average day.
-In short, Internet Video isn’t going away. So, how can IPTV service providers take advantage of that viewership?
There are Internet Video broadcast services in testing and small-scale deployment. Most of these services focus on sending video to PCs, although some are deploying their own set-top boxes. We don’t believe that either option will represent a major threat to IPTV service providers for several years, because of the business issues related to distributing high-quality licensed content over the Internet.
In short, Internet Video represents a remarkable opportunity to IPTV service providers to expand their audience, generate more advertising revenues and hold onto subscribers once they acquire them. This report is intended to help IPTV service providers to understand and implement their own Internet Video services.
1 Executive Summary
2 An Introduction to Internet Video
2.1 Internet and “Over-the-Top” Video
2.2 “Bottom-Up” vs. “Top-Down” Services
2.3 Broadcast (Live) vs. Video-on-Demand Services
3 Applications of Internet Video for IPTV Service Providers
3.1 Key Considerations
3.2 Points of Differentiation
3.2.1 How Else Can You Differentiate Your Internet Video Content?
3.3 Frequently Asked Questions—How IPTV Service Providers Can Exploit Internet Video Services
4 The Technology of Internet Video
4.1 Getting Video Content Into the System
4.1.1 Upload and Tagging
4.1.2 Ingest
4.1.3 Transcoding
4.1.4 Indexing
4.1.5 Review
4.1.6 Search
4.1.7 Discovery
4.1.8 Comments
4.1.9 Advertising
4.2 Interactive
4.2.1 Serving
4.2.2 In-House Servers vs. CDNs
4.2.3 Display
4.2.4 Syndication
4.3 Vendors
4.3.1 Platform Suppliers
4.3.2 Transcoders
4.3.3 Real-Time Encoders
4.3.4 Video Content Management
4.3.5 Content Distribution Network (CDN) Services
4.3.6 Content Protection/Digital Rights Management
4.3.7 Advertising Management
5 Threats and Responses
5.1 What’s the Current State of the Art for “Over-the-Top” Internet Video?
5.1.1 Content
5.1.2 Quality of Service (QoS)
5.1.3 Quality of Experience (QoE)
5.1.4 Broadcast vs. VOD
5.2 How Can IPTV Operators Compete with Internet Video?
5.2.1 Content
5.2.2 Quality of Service (QoS)
5.2.3 Quality of Experience (QoE)
5.2.4 Broadcast vs. VOD
5.3 What’s Coming Next?
5.3.1 Broadcast to PC Services
5.3.2 Broadcast to Set-Top Boxes
5.3.3 Additional Bandwidth
6 Appendix 1: Current TV
6.1 Current TV Web Site
6.1.1 Web Site: Designed to Help Contributors
6.2 140TB of Storage, 1.7 Million Files
6.3 The Current TV Workflow
6.4 Current TV Broadcast Center
6.4.1 Current TV Control Room Runs From Servers
6.5 File-Based Network TV
6.5.1 File-Based Approach Key to Simplicity
6.6 Communications & Storage Center
6.6.1 Remote Production Control – London, L.A., S.F.
7 Index of Companies
Table of Figures
Figure 2-1: Verizon FiOS Electronic Program Guide
Figure 2-2: Verizon FiOS EPG—Alternate Format
Figure 2-3: Verizon FiOS Video-on-Demand Program Guide
Figure 2-4: Joost User Interface Simulation
Figure 2-5: Joost Channel Selector Simulation
Figure 2-6: Joost Social Networking Widget Simulation
Figure 2-7: YouTube Home Page
Figure 2-8: Veoh Channel Lineup
Figure 2-9: Veoh Series Lineup for NBC
Figure 2-10: Veoh Episode Lineup for NBC’s “30 Rock”
Figure 3-1: Cablevision’s Optimum Autos Web Site
Figure 4-1: YouTube Video Upload Submission Page
Figure 4-2: Audio/Video Formats Supported by Internet-Enabled PCs
Figure 4-3: Google Text Search Results for “Panama”
Figure 4-4: YouTube Search Results for “Panama”
Figure 4-5: Truveo Search Results for “Panama”
Figure 4-6: Everyzing Search Results for “Panama”
Figure 4-7: Dabble Search Results for “Panama”
Figure 4-8: YouTube Video Browsing Page
Figure 4-9: Comcast “The Fan” Video Browser
Figure 4-10: RottenTomatoes.com Review Page for “The Bourne Ultimatum”
Figure 4-11: Video with Overlay Ad for “The Bourne Ultimatum”
Figure 4-12: Trailer for “The Bourne Ultimatum” Playing in Video Window
Figure 4-13: VideoEgg Player Showing Menu Options
Figure 4-14: Video with Overlay Ad for “Hairspray”
Figure 4-15: “Hairspray” Trailer Playing as Video Overlay
Figure 4-16: Available Video RSS Feeds from USA Today
Figure 4-17: CNBC Video Player (PC-Based)
Figure 4-18: Telstra BigPond Movies Page
Figure 4-19: Telstra BigPond Music Page (PC-Based)
Figure 4-20: Lifetime Video Player
Figure 4-21: Condé Nast Men.Style.Com Video Player (PC-Based)
Figure 4-22: Teen Magazine Video Player
Figure 4-23: Esquire Magazine Video Player
Figure 4-24: Oprah.com Video Player
Figure 4-25: Maven Content Syndication Options
Figure 5-1: LiveStation Video Player
Figure 6-1: Current TV Home Page
Figure 6-2: Current TV Control Room, San Francisco
Figure 6-3: Control Room Management Consoles
Figure 6-4: Current TV Machine Room
Figure 6-5: Current TV Remote Production Control Room
Table of Tables
Table 2-1: Who Watches Online Video
Table 3-1: Traffic Rank and Reach for Leading Internet Video Sites
Table 3-2: Traffic Rank and Reach for Leading Internet Video Sites, Including Ziddio
Table 3-3: Online Video Gets Social: How Users Engage
Table 4-1: Number of Channels Available vs. Viewed
Table 4-2: Functions Performed by Vendors' Hardware, Software and/or Services
24/7 Real Media
Limelight Networks
Adobe
LiveStation
Advertising.com
Macrovision
Akamai
Maven Networks
Akimbo
Metacafe
Ant
Microsoft
AOL
Mirror Image
Apple
Motorola (Modulus/Tut)
aQuantive/Atlas
Mozilla
AT&T
MSN
Babelgum
MySpace
BBC
Nagravision
BitTorrent
NBC
Brightcove
On2 Technologies
Building B
Operative
BurstMedia
Optibase
Cablevision
Oxygen
CBS Panther
Express
CDNetworks
pownce.com
Cisco (Scientific-Atlanta)
RealPlayer
CNBC
Revver
Comcast
Rhozet
Current TV
Roo Networks
Dabble
RottenTomatoes.com
Digital Fountain
SecureMedia
Digital Rapids
Sky
DirecTV
Sun Microsystems
Dish Network
Telestream
DoubleClick
Telstra
EdgeCast Networks
The FeedRoom
Envivio
thePlatform
E-Planning Thomson/Grass Valley
Ericsson (Tandberg Television)
Thruport
AdJuggler
Espial Time
Warner
Everyzing
Truveo
Eyeblaster
ValueClick
Falk
eSolutions AG
Veoh
Firefox
Verimatrix
Fox
VeriSign
Google
Verizon
Harmonic
Viacom
Hewlett Packard
VideoEgg
Intel
Virage
Intermap/VitalStream
Virgin Media
ITVN
Vudu
Joost
Widevine
Kulabyte
Yahoo
KyLinTV
YouTube
Level3
Zattoo
Lifetime Television
Ziddio
Lightningcast
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