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Dairy Products and Alternatives in Denmark

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    Report

  • 69 Pages
  • September 2023
  • Region: Denmark
  • Euromonitor International
  • ID: 5576760
Following the unprecedented price hikes seen in dairy and alternatives in 2022, retail prices have fallen slightly in 2023. Consumption levels have improved compared to the previous year, but retail prices remain high, with global and European stock exchange prices pushing up costs of commodities. Consequently, retail volume sales of dairy products and alternatives remain in decline. In this inflationary climate, consumers continue to trade down to more affordable options.

The Dairy Products and Alternatives in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN DENMARKKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Baby food consumption improves markedly
  • E-commerce maintains its importance as busy lifestyles return
  • Private labels of greater interest to consumers
PROSPECTS AND OPPORTUNITIES
  • Baby food to enjoy healthy performance
  • Sustainability agenda will drive plant-based product developments
  • Recovery in organic baby food as economy recovers
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2018-2023
  • Table 10 Sales of Baby Food by Category: Value 2018-2023
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
  • Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 16 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN DENMARKKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail prices fall in butter and spreads, but category is still under pressure
  • Familiar names benefit from adverse economic situation as consumers play it safe
  • Private label enjoys growth as consumers economise
PROSPECTS AND OPPORTUNITIES
  • Health and wellness priorities to rebound in upcoming period
  • Competition to heat up in plant-based spreads
  • Grocery retail competition is set to intensify
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN DENMARKKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mild recovery in volume sales as consumption recovers
  • Sustainability is at the forefront of industry development
  • Cheese manufacturers adapt to the inflationary trend
PROSPECTS AND OPPORTUNITIES
  • Promising growth for cheese category
  • Organic cheese to gain ground as consumers increasingly value health and wellness
  • Plant-based cheese to emerge as strong competitor
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2018-2023
  • Table 33 Sales of Cheese by Category: Value 2018-2023
  • Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
  • Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
  • Table 39 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 41 Distribution of Cheese by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN DENMARKKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Drinking milk products remain under pressure
  • Premium products are hard hit with lower demand for organic milk
  • Arla Foods Amba secures its leading position in drinking milk products
PROSPECTS AND OPPORTUNITIES
  • Drinking milk products face ongoing decline in consumption
  • Plant-based milk to present stiff competition to drinking milk products
  • Price pressures to favour private label as brands turn to promotional discounts
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN DENMARKKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers economise and opt for affordable products
  • Growing competition from plant-based alternatives
  • New natural sweetener developed by DTU National Food Institute
PROSPECTS AND OPPORTUNITIES
  • Players to drive category by tempting consumers with healthier options
  • Lactose free yoghurt offers strong growth opportunities
  • Functional products will drive healthy image of yoghurt
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN DENMARKKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Other dairy under pressure as household budgets are limited
  • Arla Foods looks to drive awareness with new brand strategy
  • Premium options are hard hit by declining consumption
PROSPECTS AND OPPORTUNITIES
  • Other dairy faces ongoing decline in volume sales
  • New climate labelling may be introduced
  • Other dairy to face stronger competition from plant-based dairy
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 70 Sales of Other Dairy by Category: Value 2018-2023
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 73 Sales of Cream by Type: % Value 2018-2023
  • Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN DENMARKKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary climate slows growth in plant-based dairy, but government policies remain a positive influence
  • Innovations continue to emerge in plant-based dairy
  • Shift towards mainstream acceptance continues in Denmark
PROSPECTS AND OPPORTUNITIES
  • Dynamic growth prospects ahead for plant-based dairy
  • Sustainability agenda will underpin short and long-term growth
  • Plant-based cheese slated for strong sales growth as the product range expands
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028