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Dairy Products and Alternatives in Turkey

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    Report

  • 75 Pages
  • September 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 5576762
High inflation and increasing prices are the main factors impacting the performance of dairy products and alternatives in 2023. Turkey has already been experiencing a high inflationary phase, with the rate of inflation rising dramatically in 2022-2023, in line with the global effects of the war in Ukraine, as well as the devaluation of the Turkish lira and rising costs of raw materials, energy, production and transportation, etc.

The Dairy Products and Alternatives in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume growth slows as unit prices of baby food increase further
  • Brands, products and retail channels with lower price points gain traction as consumers become more price-sensitive
  • Standard milk formula shows dynamism
PROSPECTS AND OPPORTUNITIES
  • Liquid growing-up milk formula to benefit from lower-priced positioning
  • Leading brand owners to push marketing and communication campaigns and promotions
  • Innovative products with health and wellness claims to pique consumer interest
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2018-2023
  • Table 10 Sales of Baby Food by Category: Value 2018-2023
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
  • Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 16 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shift from butter to more affordable margarine or perceived healthier olive oil
  • Small local grocers remains the leading channel but experiences growing competition from supermarkets and discounters
  • Manufacturers of branded products invest in marketing and communication campaigns
PROSPECTS AND OPPORTUNITIES
  • Butter is set to see a rebound in consumer preference
  • Foodservice volume sales to continue to climb out of pandemic slump
  • Price competition to exert downward pressure on unit prices
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • New and innovative products stimulate retail and foodservice volume growth
  • The average unit price sees a steep rise in 2023
  • Cream cheese and cheaper varieties of soft cheese enjoy higher demand
PROSPECTS AND OPPORTUNITIES
  • Growing importance of innovation and strategic marketing in cheese
  • Health and wellness cheese is predicted to undergo significant expansion
  • Private label is set to continue to gain momentum through discounters
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2018-2023
  • Table 33 Sales of Cheese by Category: Value 2018-2023
  • Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
  • Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
  • Table 39 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 41 Distribution of Cheese by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hikes in unit prices of drinking milk products slow retail volume growth
  • Private label continues fast development and growth
  • Manufacturers and retailers invest in advertising and promotion to attract consumers
PROSPECTS AND OPPORTUNITIES
  • Increasing number of added-value and health-orientated drinking milk products
  • The packaging of drinking milk products is expected to evolve in line with key market trends
  • Foodservice is projected to continue to gain momentum
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The consumer demand for packaged hygienic health-orientated products fuels category growth
  • Kefir receives strong promotional support
  • Discounters dominates the distribution landscape
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness is expected to drive demand
  • Companies are predicted to invest in promotional and educational campaigns
  • Downward pressure on unit prices
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing consumer demand for healthier products stimulates fromage frais and quark
  • Cream benefits from rising cooking at home habit
  • Currency devaluation influences hikes in unit prices
PROSPECTS AND OPPORTUNITIES
  • Healthier positioning and indulgence to boost other dairy’s appeal
  • Strong discounters to continue to push private label in other dairy
  • Improving economy and strong competition to exert downward pressure on unit prices
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 70 Sales of Other Dairy by Category: Value 2018-2023
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 73 Sales of Cream by Type: % Value 2018-2023
  • Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Plant-based dairy rides healthier eating trend to double-digit retail volume growth
  • Companies launch products that appeal to the local palate
  • Supermarkets remains the leading channel despite growing competition
PROSPECTS AND OPPORTUNITIES
  • New varieties with functional properties are anticipated in the forecast period
  • Private label products and local brands are set to intensify the competitive landscape
  • E-commerce is well-positioned to capitalise on the growing consumer interest in plant-based dairy
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028