Dairy Products and Alternatives in Lithuania

Report
67 Pages
September 2023
Region: Lithuania
Euromonitor International
ID: 5576765

Negative overall retail volume growth was recorded across dairy products and alternatives in 2023 as the industry saw falling demand as a result of high inflation and significant unit price increases at a time of significant increases being seen in the cost of living. However, the essential status of many dairy products and general improvements in the socioeconomic situation in Lithuania meant that the industry had a certain level of resilience in the face of price shocks.

The Dairy Products and Alternatives in Lithuania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Dairy Products and Alternatives market
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Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

EXECUTIVE SUMMARY

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BABY FOOD IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Modest sales growth as positive birth rate and rising spending influence demand
Consumers prioritise value, convenience, health and wellness and local flavours
Special baby milk formula gains ground as awareness of sensitivity and allergies grows

PROSPECTS AND OPPORTUNITIES

Saturation, maturity of demand to undermine sales growth due to the modest birth rate
Promotional strategies to remain crucial as value for money maintains its primary status
Local brands have strong prospects for gaining ground

CATEGORY DATA

Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

BUTTER AND SPREADS IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Butter returns to positive growth as the rehabilitation of the category’s image continues
Margarine and spreads continues to slide as the category’s price advantage is eroded
Private label continues to advance as consumers cope with the impact of inflation

PROSPECTS AND OPPORTUNITIES

Consumer trust in butter set to improve as demand shifts towards natural dairy products
Leading brands set to fight back against the rise of private label
Plant-based alternatives to butter unlikely to gain much ground

CATEGORY DATA

Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

CHEESE IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Cheese’s status as a traditional favourite means a high degree of saturation
Soft cheese continues to benefit from traditional status as a nutritious source of protein
Mozzarella benefits from the rising popularity of pizza among local consumers

PROSPECTS AND OPPORTUNITIES

Slow and steady sales growth to define the forecast period development of cheese
Hard cheese to benefit from consumer tastes becoming wider and more refined
Private label to become more sophisticated, putting more pressure on rival brands

CATEGORY DATA

Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 NBO Company Shares of Cheese: % Value 2019-2023
Table 37 LBN Brand Shares of Cheese: % Value 2020-2023
Table 38 Distribution of Cheese by Format: % Value 2018-2023
Table 39 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 40 Forecast Sales of Cheese by Category: Value 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

DRINKING MILK PRODUCTS IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

The roller coaster performance of drinking milk products continues into 2023
Shelf stable milk remains a much smaller category than fresh milk
Flavoured milk drinks suffers from the adverse and uncertain economic environment

PROSPECTS AND OPPORTUNITIES

Full fat fresh milk set to remain dominant as sales continue to rise
Shelf stable milk unlikely to gain much ground, remaining a minor category
Private label to gain ground due to improving reputation and public thirst for economy

CATEGORY DATA

Table 43 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 44 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 49 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

YOGHURT AND SOUR MILK PRODUCTS IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Negative growth flows from the non-essential status of yoghurt and sour milk products
Sour milk products proves more resilient than yoghurt amidst pressure on spending
High sugar content of flavoured yoghurt undermines demand to a high degree

PROSPECTS AND OPPORTUNITIES

No major changes expected in the prevailing trends in yoghurt and sour milk products
Plain yoghurt set to benefit from its healthier status than flavoured yoghurt
Premiumisation and health and wellness central to efforts to save flavoured yoghurt

CATEGORY DATA

Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

OTHER DAIRY IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

A stable performance for other dairy as demand for traditional favourites remains strong
Chilled snacks stages a comeback as consumers demand convenience
Fromage frais and quark benefits from its reputation for being high in protein

PROSPECTS AND OPPORTUNITIES

Chilled snacks to remain an interesting category for consumers and brand owners alike
Cream and fromage frais and quark set to benefit from their use in local cuisine
Peripheral categories of other dairy unlikely to gain much ground

CATEGORY DATA

Table 65 Sales of Other Dairy by Category: Volume 2018-2023
Table 66 Sales of Other Dairy by Category: Value 2018-2023
Table 67 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 68 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 70 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 71 Distribution of Other Dairy by Format: % Value 2018-2023
Table 72 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

PLANT-BASED DAIRY IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Further growth and development from a low sales base as demand evens out
Relatively low unit price growth supports rising sales in other plant-based milk
Plant-based yoghurt emerges strongly, although the category’s limitations are apparent

PROSPECTS AND OPPORTUNITIES

Sales growth in plant-based dairy set to be sustainable rather than spectacular
The position of private label in plant-based dairy set to continue improving
Expansion in the variety of products on offer has the potential to boost demand

CATEGORY DATA

Table 76 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 77 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 79 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 80 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 81 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 82 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028

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