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Dairy Products and Alternatives in Greece

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    Report

  • 73 Pages
  • September 2023
  • Region: Greece
  • Euromonitor International
  • ID: 5576798
Increasing product costs, rising energy prices, and inflation led to price rises across all dairy products in Greece. This has impacted consumer behaviour, hindered volume demand and limited purchases in line with reduced disposable incomes. There has been an increase in sales made during discount periods, while consumers have also shifted to private label offerings to save costs.

The Dairy Products and Alternatives in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Low birth rates and high price points challenge sales of baby food
  • Players launch health and wellness products as Nestlé Gerber enters the landscape
  • Launches in prepared baby food focus on added vitamins, protein and calcium
PROSPECTS AND OPPORTUNITIES
  • Organic and hypoallergenic options continue to rise over the forecast period
  • Goat's milk is set to be an ongoing and rising trend, thanks to multiple health benefits
  • E-commerce gains ground as consumers appreciate branded options and convenience
CATEGORY DATA
  • Table 23 Sales of Baby Food by Category: Volume 2018-2023
  • Table 24 Sales of Baby Food by Category: Value 2018-2023
  • Table 25 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 26 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 27 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
  • Table 28 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 29 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 30 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 31 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 32 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 33 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Butter and margarine lose sales as consumers look for healthier alternatives
  • Functional and fortified trends rise, as players launch products with added vitamins
  • Ongoing competition from plant-based products, however, price remain a barrier
PROSPECTS AND OPPORTUNITIES
  • AGNO is set to enter the butter landscape, available in supermarkets in Northern Greece
  • Health trends lead to a rise in plant-based and low-fat goods
  • The goat’s milk trend is also increasingly evident in butter and spreads
CATEGORY DATA
  • Table 35 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 36 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 37 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 38 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 39 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 40 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 41 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 44 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Players focus on cheese novelties to entice consumers and respond to trends
  • Volume sales of feta decline; however, exports create high profits
  • Health and wellness trends drive high-protein and fortified cheeses
PROSPECTS AND OPPORTUNITIES
  • Prices of feta continue to be high, shaping the product landscape
  • Health and wellness trends will continue to drive innovations over the forecast period
  • Enhanced-protein products are set to become increasingly popular
CATEGORY DATA
  • Table 9 Sales of Cheese by Category: Volume 2018-2023
  • Table 10 Sales of Cheese by Category: Value 2018-2023
  • Table 11 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 13 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 14 Sales of Soft Cheese by Type: % Value 2018-2023
  • Table 15 Sales of Hard Cheese by Type: % Value 2018-2023
  • Table 16 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 17 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 18 Distribution of Cheese by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 21 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Current retail volume sales suffer due to higher prices points, as value sales rise
  • Organic goat’s milk is popular for infants due to its similarities to human breast milk
  • Innovation in chocolate milk drinks focuses on healthier variants and protein enrichment
PROSPECTS AND OPPORTUNITIES
  • Goats milk will continue to be popular despite higher price points
  • AGNO milk hits the shelves, set to perform well on the landscape
  • Demand for longer life products and organic, free-from options shapes innovation.
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Branded players reduce their price points to compete with private label
  • Functional and free-from yoghurt align with rising health and wellness demands
  • Sour milk sees positive results as consumers appreciate the health benefits
PROSPECTS AND OPPORTUNITIES
  • Product innovation focuses on functional yoghurts, aligning with health demands
  • Goat’s milk yoghurt will continue to gain popularity over the forecast period
  • Basic yoghurt declines while the popularity of Kefir rises
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cream, condensed and evaporated milk struggle in line with rising health trends
  • New products in chilled dairy desserts focus on flavour variants and on-the-go consumption
  • Arla's high-protein and low-fat cottage cheese provides health benefits
PROSPECTS AND OPPORTUNITIES
  • Chilled dairy desserts focus on health and wellness variations to boost sales
  • Cottage cheeses see a boost in appreciation due to their versatility and health benefits
  • Protein-enriched desserts are set to rise in availability, aligning with health concerns
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 70 Sales of Other Dairy by Category: Value 2018-2023
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 73 Sales of Cream by Type: % Value 2018-2023
  • Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health, wellness and lactose-free demands boost growth for plant-based milk
  • Launches focus on flavour combinations and no-sugar offerings
  • Vegan cheese is on the rise, being suitable for consumers during Lent
PROSPECTS AND OPPORTUNITIES
  • Players continue to invest despite inflation, with demand remaining high
  • Plant-based products with added protein are set to launch
  • Private label enters the landscape of plant-based dairy over the forecast period
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028