Brazil Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update

According to the publisher, the loyalty market in the country is expected to grow by 11.2% on an annual basis to reach US$4.07 billion in 2024.

In value terms, the loyalty market in the country has recorded a CAGR of 12.8% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.9% during 2024-2028. The loyalty market in the country will increase from US$3.66 billion in 2023 to reach US$5.94 billion by 2028.

Loyalty programs are gaining widespread momentum among consumers in Brazil. The investment in the space from digital platforms, including neo-banks and e-commerce marketplaces, is driving innovation in the sector as well as adoption among Brazilians. The trend is projected to further grow as firms are also forging strategic alliances to launch innovative loyalty programs in Brazil. Overall, the publisher maintains a steady growth outlook for the loyalty and rewards programs industry in the country over the next three to four years.

Firms are launching their own cryptocurrencies as part of the loyalty program in Brazil

Businesses across industry verticals have shown their interest in the cryptocurrency space amid the rise in adoption in Brazil. Many have launched their own altcoins as part of the loyalty program as well. For instance,

• In August 2023, Mercado Libre, one of the leading e-commerce marketplaces in the country, announced that the firm has created a new cryptocurrency, Mercado Coin, and will implement the same as part of its loyalty program. The firm will be offering cryptocurrencies under its loyalty program whenever the customers make a purchase on the marketplace. Shoppers can use the altcoin for future purchases on the e-commerce marketplace.
• In October 2023, Nubank, one of the leading neo-banks in the country, announced that the firm also plans to launch an altcoin as part of its loyalty program. The firm is launching the altcoin as part of its strategy to expand its loyalty and benefits program to more customers in the region. The firm is projected to issue the tokens to its customers in the first half of 2024. Unlike Mercado Libre which issued the coins at US$0.10, Nubank had not disclosed the market value of its altcoin.

From the short to medium-term perspective, the publisher expects more firms across industry verticals to launch altcoins as part of its loyalty program to capitalize on the growing demand for loyalty programs and cryptocurrency adoption in Brazil.

Cryptocurrency exchanges are expanding the scope of their rewards program to further drive cryptocurrency uptick in Brazil

In Brazil, cryptocurrencies have experienced strong adoption among the general public. However, there is still a lot of untapped potential in the country. As part of their strategy to further drive the adoption of cryptocurrencies, exchanges are expanding the scope of their reward programs. For instance,

• In November 2023, Bitpreco, a Brazilian cryptocurrency exchange, announced that the firm is launching a host of digital banking services, including credit cards, through its mobile app. The credit card program is designed to make the buying and selling process simpler for Brazilians. Furthermore, credit card users will also benefit from the rewards program, which will pay them in cryptocurrencies.

From the short to medium-term perspective, more cryptocurrency exchanges are projected to launch and expand the scope of their reward programs. The innovative integration of loyalty and rewards programs with the crypto market will further support the growth of the loyalty programs market in Brazil over the next three to four years.

Domestic firms are forging strategic alliances with global players to launch loyalty programs in the Brazilian market

To further drive the growth of their business in the domestic market, more and more businesses are resorting to loyalty programs. This strategy is expected to see an influx of new loyalty and reward program launches in Brazil in 2024.

• In October 2023, Flamengo, one of the largest sports clubs in the country, announced that the firm had entered into a strategic collaboration with Moon Pay to launch several Web3 products, including a loyalty program in the domestic market. In December 2023, Moon Pay announced that the firm will roll out its NFT loyalty program in 2024. The publisher expects Moon Pay to also launch the NFT loyalty program in the country through its collaboration with Flamengo from the short to medium-term perspective.

With the growing popularity of NFTs, more such NFT-powered loyalty programs are projected to be launched in the Brazilian market over the next three to four years. This will further support the growth of the loyalty and rewards programs industry in Brazil.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of loyalty programs in Brazil. Below is a summary of key market segments:

Brazil Retail Sector Spend Value Trend Analysis

• Ecommerce Spend
• POS Spend

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in Brazil

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

• Loyalty Schemes
• Loyalty Platforms

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

• Points programs
• Tier-based programs
• Mission-driven programs
• Spend-based programs
• Gaming programs
• Free perks programs
• Subscription programs
• Community programs
• Refer a friend program
• Paid programs
• Cashback programs

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Channel

• In-Store
• Online
• Mobile

Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

• Seller Driven
• Payment Instrument Driven
• Others

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Brazil Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Brazil Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Brazil Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Retail

• Diversified Retailers
• Department Stores
• Specialty Stores
• Clothing, Footwear & Accessories
• Toy & Hobby Shops
• Supermarket and Convenience Store
• Home Merchandise
• Other

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

• Card Based Access
• Digital Access

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

• B2C Consumers
• B2B Consumers

Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

• Free
• Free + Premium
• Premium

Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

• Analytics and AI Driven
• Management Platform

Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

• In House
• Third Party Vendor

Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

• Cloud
• On-Premise

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

• Software
• Services

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

• Custom Built Platform
• Off the Shelf Platform

Brazil Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

• By Age Group
• By Income Level
• By Gender

Reasons to buy

• Gain insights into the Brazil loyalty spend market: The report provides a comprehensive overview of the Brazil loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
• Benchmark your business against competitors: The report provides a competitive analysis of the Brazil loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.