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The Eastern European Forecourt Retailing Market Outlook: Forecourt Development, Competition and Growth Strategies
Business Insights, Sep 2007, Pages: 125
High growth, significant changes in forecourt network ownership, retail development and the influence of hypermarkets are making the Eastern European forecourt retailing market extremely dynamic. Recent M&A activity has also served to open markets to competition that were previously dominated by state run companies. ‘The Eastern European Forecourt Retailing Market Outlook: Forecourt development, competition and growth strategies’ is a new report that provides detailed analysis of the top 10 fuel retailers in Eastern Europe and examines their forecourt networks, retail development and growth strategies.
This report provides a comprehensive overview of the Eastern European forecourt market in terms of fuel volumes, non-fuel sales, site dynamics and M&A across nine leading country markets. Assess future revenue opportunities in the Eastern European forecourt retail market using this report’s analysis of each the key countries and their leading players.
This new report will enable you to...
-Benchmark the top 10 fuel retailers in Eastern Europe with this
report's analysis of market shares, site numbers, retail activity and
growth opportunities for PKN Orlen, OMV, Shell, Lukoil, Petrom,
MOL, Petrol Bulgaria, Grupa Lotos, Petrol Slovenia, Statoil.
-Examine the market dynamics of forecourt retailing industry in
Eastern Europe using this report's strategic analysis of key trends
and issues in the market.
-Quantify and assess the forecourt retail market in Eastern
Europe in terms of market share, market size, shop penetration,
retail activity and levels of competition.
-Identify new forecourt retailing prospects and opportunities
within the Eastern European forecourt retail market including
convenience retailing and unmanned sites.
-Target the key geographies offering forecourt retail growth
with this report’s analysis of market share and retail activity across
Bulgaria, Czech Republic, Estonia, Hungary, Lithuania, Poland,
Romania, Slovakia and Slovenia
Key issues examined in this report
-Mergers and acquistions. There have been high levels of M&A activity in Eastern Europe including PKN Orlen's acquisition of Unipetrol’s forecourt site network and OMV's acquisition of Aral’s (BP) forecourt network to MOL's purchase of Shell sites in Romania.
-Non-fuel sales. Several retailers are expanding their shop network in forecourts and entering into partnerships with manufacturers and wholesalers as the Eastern European market develops, but there is still considerable room for growth.
-Unmanned sites. Statoil, Neste, Lukoil and PKN Orlen have all invested in unmanned sites. In Es tonia unmanned forecourts already account for 15.7% of total sites. Western European countries like the UK have only 0.2% of sites unmanned.
-Site saturation and rationalisation. There are considerable differences in market maturity across Eastern Europe as car ownership increases but also less profitable sites are disposed of and supermarket competition increases, creating a highly dynamic marketplace
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