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Decision Makers Survey 2006
ACNielsen India, Jan 2007, Pages: 85
Decision Makers Survey is a survey of the Indian Corporate Elite.These are the people who influence major financial and purchase decisions in their professional and personal capacity. Their relative positions and high net worth make them a group sought after by all marketers.
The annual DMS survey aims to provide an understanding of their media consumption and consumption of products and services.
The survey covers 1000 respondents of the level General Managers and above, across diverse sectors, geographical zones and turnover of the organization. It also provides breaks across the age, level in the organization and gross personal disposable income of the decision maker. The deliverable is powerpoint report.
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