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Decision Makers Survey 2006


Description: Decision Makers Survey is a survey of the Indian Corporate Elite.These are the people who influence major financial and purchase decisions in their professional and personal capacity. Their relative positions and high net worth make them a group sought after by all marketers.

The annual DMS survey aims to provide an understanding of their media consumption and consumption of products and services.

The survey covers 1000 respondents of the level General Managers and above, across diverse sectors, geographical zones and turnover of the organization. It also provides breaks across the age, level in the organization and gross personal disposable income of the decision maker. The deliverable is powerpoint report.


Contents: 1.Executive Summary

2.Research Construct

3. Media habits

Average Issue Readership of general dailies, business dailies, weeklies, fortnightlies and monthlies.

Television Viewership and time spent across different genres

Radio listenership and location of listening

Internet access;purpose, frequency and website preference

CDM profile; financial services and products used, cars owned, travelling habits and ownership of high end durables.


Summary: Readership of print media has increased. The Corporate Elite are watching fewer channels but spending more time on them. Radio looks all set to shine as a new age medium and paid internet transactions are increasing among this group.




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Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
+353 1 481 1716 or +353 1 653 1571 - From Rest of World