Virtual Fitting Room Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2021 to 2029

Increasing Demand Among the Enterprises to Provide Personalized Shopping Experience is Driving the Growth of Virtual Fitting Room Market

Globally, the virtual fitting room market is expected to grow with a CAGR of 20.5% during the forecast period from 2021 to 2029. The market is driven by the increasing focus of retailers on providing personalized shopping experience to the customers. As the competition among the online and offline retailer are increasing and business models are changing, the companies started to focus more on enhancing customer experience. To address these challenges, retailers are shifting towards more advance and digital technologies to provide personalized shopping experience to the customers Retailers are adopting rich 3D graphic content to engage customer in a more efficient manner and provide immersive shopping experience.

The growing trend of online shopping across the globe is also acting as a major factor driving the growth of the market. Moreover, the increasing collaboration activities among the technology solution providers and retailers are also encouraging the market growth. However, complexities in providing real time experience to the customers are acting as a major restraint in the growth of the market. Additionally, the need to develop more user friendly platform for customers has also emerged as one of the most significant challenges in the market.

Eyewear is Estimated to Grow Significantly During the Forecast Period

The virtual fitting room market is characterized based on the application into the apparels, accessories, eye wear, jewelries and watch, cosmetics, and others. Apparels market accounted for more than 30% share of the overall revenue generated in 2020. The growth of the market is driven by the large scale shopping of apparels on online stores. On the other hand, eye wear is estimated to grow significantly during the forecast period due to increasing integration of virtual fitting room across the domain.

North America is Leading the Virtual fitting room Market

North America held more than 42% share in the virtual fitting room market in 2020. The growth of the market is driven by the increasing e-commerce market in the region. U.S. is one of the largest e-commerce markets across the globe with high number of online shoppers. Furthermore, high number of smartphone users and internet users in the region also foster the growth of the market. Additionally, increasing venture capital investment in the tech startups in the region is also backing the growth of the market.

The key players in the virtual fitting room market are 3D-A-PORTER, AstraFit, Coitor IT Tech, ELSE Corp, Fision Technologies, Fit Analytics, FXGear, Magic Mirror, MemoMi, Metail, SenseMi, Sizebay, Total Immersion, triMirror, True Fit, Visualook, and Zugara.

Historical & Forecast Period

This research report presents the analysis of each segment from 2019 to 2029 considering 2020 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment calculated for the forecast period from 2021 to 2029.

Key questions answered in this report

• What was the market size of virtual fitting room in 2020 and forecast up to 2029?
• Which is the largest regional market for virtual fitting room?
• What are the major trends followed in virtual fitting room market across different regions?
• Who are the key companies in the virtual fitting room market?
• What are the key strategies adopted by the leading virtual fitting room companies in market?

Unique data points of this report

• Statistics on virtual fitting room and spending worldwide
• Recent trends across different regions in terms of adoption of virtual fitting room across applications
• Notable developments going on in the industry
• Attractive investment proposition for segments as well as geography
• Comparative scenario for all the segments for years 2020 (actual) and 2029 (forecast)

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