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Dairy Products and Alternatives in Malaysia

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    Report

  • 76 Pages
  • September 2023
  • Region: Malaysia
  • Euromonitor International
  • ID: 5616118
Baby food continues to be adversely affected by falling birth rates, economic difficulties, breastfeeding and home-cooked alternatives and variances in distribution. Dried and prepared baby food can be easily replaced by home-cooked food, while rising unit prices force parents to look for cheaper milk formulae or complement with breast milk for economy reasons.

The Dairy Products and Alternatives in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Baby food experiences positive, if moderate, retail volume growth in 2023
  • Convenience and economic factors inform family sizes and demand trends
  • Players recalibrate strategies to gain competitive advantages in 2023
PROSPECTS AND OPPORTUNITIES
  • Rising appreciation of growing-up milk formula as a convenient, nutritious and affordable option
  • New entrants and launches to add dynamism to baby food over the forecast period
  • Existing players set to compete intensively in the premium segment
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2018-2023
  • Table 10 Sales of Baby Food by Category: Value 2018-2023
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
  • Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 16 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Return to pre-pandemic norms dampens retail volume growth in 2023, although price rises boost retail current value growth
  • Low awareness continues to restrict potential of cooking fats
  • Players continue to focus on distribution in 2023
PROSPECTS AND OPPORTUNITIES
  • Butter is predicted to see moderate but gradually rising retail volume and value growth as cooking fats continues to decline over the forecast period
  • Margarine and spreads set to drive growth in the category
  • Existing players to strengthen distribution strategies over the forecast period
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • New product launches push sales of processed cheese in 2023
  • Spreadable cheese benefits from the expansion of premium supermarkets
  • Hard cheese and soft cheese suffer from competition with processed cheese in 2023
PROSPECTS AND OPPORTUNITIES
  • Hard and soft cheese set to see positive demand trajectories over the forecast period
  • New products, packaging sizes and marketing and promotion to stimulate interest in cheese
  • Wider distribution required for spreadable cheese to emerge as a strong category
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2018-2023
  • Table 33 Sales of Cheese by Category: Value 2018-2023
  • Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
  • Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
  • Table 39 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 41 Distribution of Cheese by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Category growth potential stimulates aggressive new product development
  • Players look to investments in production and marketing to gain a competitive edge
  • Players expand their distribution reach in drinking milk products
PROSPECTS AND OPPORTUNITIES
  • New sugar tax may impact demand over the forecast period
  • Players to leverage production and distribution advantages
  • New strategies to improve efficiencies
CATEGORY DATA
  • Table 76 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 77 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 78 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 79 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 80 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 81 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 82 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 83 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 84 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 85 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 86 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Flavoured yoghurt gains traction but drinking yoghurt dominates
  • Ongoing new product development to sustain the demand for yoghurt
  • Yoghurt players expand distribution and shelf space and invest in marketing and promotions to reach out to consumers in 2023
PROSPECTS AND OPPORTUNITIES
  • Yoghurt is set to develop and grow over the forecast period
  • Players to introduce new and reformulated products to add value
  • Yoghurt to see foodservice and distribution developments
CATEGORY DATA
  • Table 46 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 47 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 48 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 51 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 52 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 53 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher prices limit the demand for condensed and evaporated milk
  • Foodservice sales continue to recover as consumers resume pre-pandemic lifestyles
  • Players look to tap into the growing health and wellness trend
PROSPECTS AND OPPORTUNITIES
  • Higher prices to limit the demand for condensed and evaporated milk while coffee whiteners remains niche
  • The government is set to impact the category with new policies in the forecast period
  • Cream stands to benefit from retail and foodservice demand
CATEGORY DATA
  • Table 57 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 58 Sales of Other Dairy by Category: Value 2018-2023
  • Table 59 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 60 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 61 Sales of Cream by Type: % Value 2018-2023
  • Table 62 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 63 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 64 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 67 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • “Other” plant-based milk continues to gain on soy drinks in 2023
  • Imported brands compete through quality positioning, while the domestic player Fresh Farm strengthens its distribution reach
  • Rising costs hinder soy drinks players while the competition intensifies in “other” plant-based milk
PROSPECTS AND OPPORTUNITIES
  • “Other” plant-based milk is expected to continue to gain ground on soy drinks over the forecast period
  • Farm Fresh aims to cross categories while leading players are set to expand their distribution
  • Strong investments are required if plant-based cheese or yoghurt is to take off
CATEGORY DATA
  • Table 69 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 70 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 71 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
  • Table 72 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
  • Table 73 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 74 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 75 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028