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2008 Sales Training Vendor Guide
ES Research Group, Inc., Oct 2007, Pages: 185
This comprehensive report provides an analytic review and comparison of the leading sales training providers. It serves as a vital instrument to help match any sales organization’s sales training and performance needs with the right sales training provider to meet those needs.
For this 2008 Report we have included two new evaluation criteria:
-Learning Technologies: What technologies are being successfully deployed to improve the quality and learning retention in the sales training arena?
-Sales Performance Improvement Measurement
Programs: What methods, techniques and tools are being deployed to assure that the training and related sales performance interventions are achieving their projected results? Increasingly, selected sales training and methodology companies are taking a leadership position in these two areas.
Our research shows that 90% of all sales training programs result in a 90-120 day increase in sales productivity. This is apparently little more than temporary productivity blip, and fewer than 20% of companies show a sustainable productivity gain that lasts a year or more. Our research further shows that the most important factor in sustainable sales improvement is a sales training program carefully matched to and directly supporting the use of your sales methodology and sales force profile.
Our clients report to us that our report Understanding Defining and Meeting Your Sales Methodology and Training Requirements, used along with this guide, will provide companies seeking to establish long-term relationships with sales training providers with what they need to accomplish that objective
Summary
-19 Leading sales training companies compared and contrasted
-More than 170 pages pages of relevant, authoritative analysis
-More than 60 colour graphs and tables
-Based upon hundreds of training buyer interviews
-Expert advice from analysts, consultants and executives
Description
Top 10 Questions ESR's 2008 Sales Training Vendor Guide Will Answer For You Include:
1.What sales training companies should I consider for my long list?
2.What are the strengths and challenges of the leading firms?
3.Which firms are strongest in the critical area of customization?
4.How does my current training company compare to the best?
5.What capabilities are critical for my success when I engage with a provider?
6.How should I evaluate a sales training provider?
7.What do training buyers like me say about these vendors?
8.Who is the sales training company leader in technology support?
9.Who is the sales training company leader in post-program support?
10.Whose approach most closely matches my requirements?
This one-of-a-kind Report will:
-be the best money you ever invest in sales training
-enable you to more effectively strategize against your competition.
-educate you on the issues companies face when engaging with a sales training company.
-update you on the capabilities, strategies, programs and services of 20 leading sales performance providers.
-prepare you and your team in advance of engaging with a new provider, saving you time and money as well as reducing your risk.
-enable you to see how your current provider ranks against their competitors.
-give you clear, unambiguous advice on the do's and don'ts when selecting a sales training company
If you are not currently looking for a sales training provider, it will:
-provide a benchmark against which you can measure your current vendor
-enable you to begin gathering information about your vendor options and alternatives
-give you insight into what your competitors may be learning and doing
If you are considering a sales training provider and they are not covered in this report:
-you will understand precisely how any sales training provider should be evaluated
-you may realize that the provider you are considering doesn't measure up
-this report can confirm that you are, in fact, considering a capable provider
Comprehensive comparisons of vendors in their:
-Methodology
-Breadth and depth of programs
-Educational design
-Performance measurement
-Customer satisfaction
-Ability to customize
-Learning technology, including a discussion of Sales 2.0
-CRM/SFA technology support
-First-line sales manager programs
Research and analysis based upon hundreds of interviews with vendor executives, VPs of sales, end-user buyers, and managers of sales training. Authoritative, expert recommendations and detailed courses of action for any size company
Product samples
2008 Sales Training Vendor Guide Sample
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