Providing applications to financial services (FS) firms on a rental basis can translate into extremely lucrative opportunities. The Application Service Provider (ASP) marketplace is, however, extremely saturated with established technology players as well as ASP pure plays. A shakeout is inevitable. The surviving companies will own a larger share of FS firms'' technology spend. Datamonitor''s new report, ASPs in US Financial Services, discusses the evolving ASPs in US FS. The report reveals opportunities for technology vendors, as well as strategies for FS firms seeking to realize and exploit the benefits of the rapidly expanding ASP marketplace. ASPs in US Financial Services will allow you to determine: The market size for ASPs in FS to 2006 Suitability of applications for ASP solution What strategic partnerships will help exploit opportunities for ASPs in the FS industry The motivators and inhibitors for FS firms considering an ASP strategy The difference between horizontal and vertical applications in the FS industry.