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Innocent: What Makes Europes Fastest-Growing Smoothie Maker So Successful?
New Nutrition Business, Aug 2007, Pages: 28
For any company, large or small, looking to create a successful health proposition the story of the meteoric rise of smoothie makers Innocent Drinks shows what can be achieved in a tough, highly competitive category. Innocent’s strategies are not elusive, nor unachievable rather, they are steps that any company can easily take to propel its brands to new levels.
Thanks to frank, in-depth interviews with the company’s founders, New Nutrition Business has been in the unique position of tracking the rise and rise of Innocent Drinks to its current status as the world’s fourth-largest smoothie brand. This report reveals how the company went from start-up to over $250 million in annual sales in just eight years.
Innocent Drinks’ packaging and distribution, marketing communications, brand positioning, and its plans for European brand expansion are used to illustrate how its simple strategies have brought major success for this innovative company.
As the only company in the world dedicated solely to analysing the global nutrition business our analysis will give you practical insights for creating success – and for reducing risks – that are second-to-none.
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