Fashion Market, Romania, 2003 - 2013
InterBiz Research & Consulting, October 2007, Pages: 107
Purposes of analysis:
- to know the market size: structure, evolution;
- basic conditions offered by landlords, wholesalers, retailers;
- understand competitive environment, identify main players, strategies and presentation;
- main cities and shopping centers GLA (stocks and projects);
- market trends;
- forecast for 6 years;
- key factors for success;
- useful instrument in decision making.
Overview
According to the author, clothing manufacturing declined over the last three years, accounting for 3.3% of total manufacturing in 2006, but fashion retailing show significant changes. Between 2003 and 2007, the retailing of non-food products registered an annual growth rate of 22.4%, being the lowest rate on domestic retail market.
Clothing market weighted 12.5% of non-food domestic retail and registers a CAGR of 17% during 2003 – 2007. Women’s wear is the leading sector of the clothing market. In 2006, women’s wear sales account for almost 60% of total fashion market. The low price segment, with a market share of 35%, continues to dominate, but decreasing in the last two years.
Retailing trends
Over the last 3 years, number of small outlets (10,000 sq.m.) increased by 32 units. Small shops are moving to shopping centers (malls) or commercial galleries and bigger outlets replace the old store format (120 – 1,000 sq.m.). According to developer’s announcement, in 2011, Romania will have ~ 3.75 mln. sq.m. of letable spaces in shopping centers, 5 times more than now.
Forecast
Consumers in the UK, Austria and Italy are the biggest spenders on clothing in the EU, ten times more than Romanians. For the next six years, the author estimates CAGR of 12% for overall women’s and men’s clothing market. A higher trend is expected for women’s fashion market (+13% / year), while men’s fashion will grow by 11% / year.
Shopping center projects will bring more international fashion brands and competition will became harsher. Already new arrivals were announced: Peek & Cloppenburg, Baltika, Next, Stradivarius, Bershka, Oysho, Oviesse, Hervis, New Yorker. Main losers will be domestic brands or non-branded products.
The analysis has 33 tables, 46 charts and 4 graphs.
1. General overview of the macroeconomic situation in Romania
1.1. Main macroeconomic indicators
1.1.1. Population by sex, age and environment, 2003 - 2013
1.1.2. Gross Domestic Product (GDP), 2003 - 2013
1.1.3. Consumer Prices Index (CPI) and employment, 2003 – 2013
1.1.4. Credits and interest rates, 2003 – 2013
1.2. Clothing sector: positioning on Romanian economy, 2003 – 2006
2. Size, growth and structure of consumption market, Romania , 2003 – 2007
2.1. Structure of total consumption of households, 2003 – 2006
2.2. Structure of consumption of non-food goods, 2003 – 2006
3. Size, growth and structure of clothing market, Romania
3.1. Overall market, 2003 - 2007
3.2. Women’s clothing sector, 2003 – 2006
3.3. Men’s clothing sector, 2003 – 2006
3.4. Consumption seasonality, 2005 - 2007
3.5. Trends & Forecast, 2007 - 2013
4. Size, growth and structure of fashion market, Romania
4.1. Main players, 2004 – 2007 (top 20, presentation)
4.1.1. Main indicators of clothing retailing, 2003 - 2006
4.1.2. Top 20 clothing retailers, by turnover, 2004 – 2007p. Presentation.
4.2. Key factors for success of fashion shops in Romania
4.3. Main cities, main streets, main shopping malls- including new developments
5. Basic conditions offered by landlords in the shopping centers
6. Basic conditions of wholesale fashion products
7. Basic conditions of retail fashion products
8. Most popular and common PR and marketing tools used by main players
9. Most popular luxury lifestyle and woman journals
10. Main fashion fairs, fashion shows, events
Key competitors:
+IT, Adidas, Agnes Toma, Alb & Negru, Alexander McQueen, Balenciaga, Bigotti, Blumarine, Braiconf, BSB Fashion, Calliope, Castro, Chic & Cher, Danik, Debenhams, Dika, Dinasty, Dolce Gabbana, Energie, Ermenegildo Zegna, Escada, Esprit, Famous Brands, Gotech, Guess, House of Art, Hugo Boss, ID Sarrieri, Intersport, Jolidon, Kenvelo, Killtec, Lee Cooper, Levi's, Lo Spaccio, Lotto, Mango, Marks & Spencer, Max Mara, Millenium, miniPrix, Miss Sixty, Moda Aliss, Motivi, Nara Camicie, Nike, Oltre, Pal Zileri, Polo Garage, Promod, Pull & Bear, Puma, Quelle, Reebok, Secuiana, Springfield, Stefanel, Steilmann , Stone Creek, Tasha, Terranova, Time Out, Tina R, Triumph, Versace, Women'Secret, Wrangler, Yves Saint Laurent, Zara and many others.
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