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IPS – In the Money Through a Merchant Focus
Maverick China Research, Oct 2007, Pages: 27
IPS is one of China's oldest third-party payment providers, and through their online payment platform, is one of the few Chinese payment providers making a profit. To date, they have been successful where others have failed by focusing on merchant-targeted online payment solutions. IPS has been able to make money in spite of a very small registered user base of only 1.5 million. In this report, we dissect how IPS, already 7 years in the industry, has been successful so far and whether or not their strategy is suitable for future growth in China's payment industry.
Key Findings:
- IPS focuses on accumulating merchant partners and not individual users for its online payment platform.
- IPS is one of the few Chinese payment providers with positive cashflow, putting them in position to grow their business rather than start up a business.
- Strong and aggressive sales and marketing teams, have led to high exposure in local conferences, events, and the press.
- IPS leverages funding and technology from its Hong Kong-listed parent, Universal Technology Holdings.
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