Contents:

Preface. Acknowlegments. Foreword. Introduction. CHAPTER ONE: The Dinosaurs. MAYER AMSCHEL ROTHSCHILD: Out of the Ghetto and into the Limelight. NATHAN ROTHSCHILD: When Cash Became King—and Credit Became Prime Minister. STEPHEN GIRARD: The First Richest Man in America Financed Privateers. JOHN JACOB ASTOR: A One-Man Conglomeration. CORNELIUS VANDERBILT: A Man Above The Law. GEORGE PEABODY: A Finder of Financing and Financiers. JUNIUS SPENCER MORGAN: The Last of the Modern Manipulators. DANIEL DREW: Much "To Drew" About Nothing. JAY COOKE: Stick To Your Knitting. CHAPTER TWO: Journalists and Authors. CHARLES DOW: His Last Name Says It All. EDWARD JONES: You Can’t Separate Rodgers and Hammerstein. THOMAS W. LAWSON: "Stock Exchange Gambling is the Hell of it All . . . ". B.C. FORBES: He Made Financial Reporting Human. EDWIN LEFEVRE: You Couldn’t Separate His Facts from His Fiction. CLARENCE W. BARRON: A Heavyweight Journalist. BENJAMIN GRAHAM: The Father of Security Analysis. ARNOLD BERNHARD: The Elegance of Overview on a Single Page. LOUIS ENGEL: One Mind that Helped Make Millions More. CHAPTER THREE: Investment Bankers and Brokers. AUGUST BELMONT: He Represented Europe’s Financial Stake in America. EMANUEL LEHMAN AND HIS SON PHILIP: Role Models For So Many Wall Street Firms. JOHN PIERPONT MORGAN: History’s Most Powerful Financier. JACOB H. SCHIFF: The Other Side of the Street. GEORGE W. PERKINS: He Left the Comfy House of Morgan to Ride a Bull Moose. JOHN PIERPONT "JACK" MORGAN, JR.: No One Ever Had Bigger Shoes to Fill. THOMAS LAMONT: The Beacon for a Whole Generation. CLARENCE D. DILLON: He Challenged Tradition and Symbolized the Changing World. CHARLES E. MERRILL: The Thundering Herd Runs Amok in the Aisles of the Stock Market’s Supermarket. GERALD M. LOEB: The Father of Froth—He Knew the Lingo, Not the Logic. SIDNEY WEINBERG: The Role Model for Modern Investment Bankers. CHAPTER FOUR: The Innovators. ELIAS JACKSON "LUCKY" BALDWIN: When You’re Lucky, You Can Go Your Own Way. CHARLES T. YERKES: He Turned Politics into Monopolistic Power. THOMAS FORTUNE RYAN: America’s First Holding Company. RUSSELL SAGE: A Sage for all Seasons. ROGER W. BABSON: Innovative Statistician and Newsletter Writer. T. ROWE PRICE: Widely Known as the Father of Growth Stocks. FLOYD B. ODLUM: The Original Modern Corporate Raider. PAUL CABOT: The Father of Modern Investment Management. GEORGES DORIOT: The Father of Venture Capital. ROYAL LITTLE: The Father of Conglomerates. CHAPTER FIVE: Bankers and Central Bankers. JOHN LAW: The Father of Central Banking Wasn’t Very Fatherly. ALEXANDER HAMILTON: The Godfather of American Finance. NICHOLAS BIDDLE: A Civilized Man Could Not Beat a Buccaneer. JAMES STILLMAN: Psychic Heads America’s Largest Bank. FRANK A. VANDERLIP: A Role Model for Any Wall StreetWanna-Be. GEORGE F. BAKER: Looking Before Leaping Pays Off. AMADEO P. GIANNINI: Taking the Pulse of Wall Street Out of New York. PAUL M. WARBURG: Founder and Critic of Modern American Central Banking. BENJAMIN STRONG: Had Strong Been Strong the Economy Might Have Been, Too. GEORGE L. HARRISON: No, This Isn’t the Guy From the Beatles. NATALIE SCHENK LAIMBEER: Wall Street’s First Notable Female Professional. CHARLES E. MITCHELL: The Piston of the Engine that Drove the Roaring 20s. ELISHA WALKER: America’s Greatest Bank Heist—Almost. ALBERT H. WIGGIN: Into the Cookie Jar. CHAPTER SIX: New Deal Reformers. E.H.H. SIMMONS: One of the Seeds of Too Much Government. WINTHROP W. ALDRICH: A Blue Blood Who Saw Red. JOSEPH P. KENNEDY: Founding Chairman of the SEC. JAMES M. LANDIS: The Cop Who Ended Up in Jail. WILLIAM O. DOUGLAS: The Supreme Court Judge on Wall Street? CHAPTER SEVEN: Crooks, Scandals, and Scalawags. CHARLES PONZI: The Ponzi Scheme. SAMUEL INSULL: He "Insullted" Wall Street and Paid the Price. IVAR KREUGER: He Played With Matches and Got Burned. RICHARD WHITNEY: Wall Street’s Juiciest Scandal. MICHAEL J. MEEHAN: The First Guy Nailed by the SEC. LOWELL M. BIRRELL: The Last of the Great Modern Manipulators. WALTER F. TELLIER: The King of the Penny Stock Swindles. JERRY AND GERALD RE: A Few Bad Apples Can Ruin the Whole Barrel. CHAPTER EIGHT: Technicians, Economists, and Other Costly Experts. WILLIAM P. HAMILTON: The First Practitioner of Technical Analysis. EVANGELINE ADAMS: ByWatching the Heavens She Became a Star. ROBERT RHEA: He Transformed Theory into Practice. IRVING FISHER: The World’s Greatest Economist of the 1920s, or Why You Shouldn’t Listen to Economists—Particularly Great Ones. WILLIAM D. GANN: Starry-Eyed Traders "Gann" an Angle Via Offbeat Guru. WESLEY CLAIR MITCHELL: Wall Street’s Father of Meaningful Data. JOHN MAYNARD KEYNES: The Exception Proves the Rule I. R.N. ELLIOTT: Holy Grail or Quack? EDSON GOULD: The Exception Proves the Rule II. JOHN MAGEE: Off the Top of the Charts. CHAPTER NINE: Successful Speculators, Wheeler-Dealers, and Operators. JAY GOULD: Blood Drawn and Blood Spit—Gould or Ghoul-ed? "DIAMOND" JIM BRADY: Lady Luck Was on His Side—Sometimes. WILLIAM H. VANDERBILT: He Proved His Father Wrong. JOHN W. GATES:What Can You Say About a Man Nicknamed "Bet-a-Million"? EDWARD HARRIMAN: Walk Softly and Carry a Big Stick. JAMES J. HILL: When Opportunity Knocks. JAMES R. KEENE: Not Good Enough for Gould, But Too Keen for Anyone Else. HENRY H. ROGERS: Wall Street’s Bluebeard: "Hoist the Jolly Roger!". FISHER BROTHERS: Motortown Moguls. JOHN J. RASKOB: Pioneer of Consumer Finance. ARTHUR W. CUTTEN: Bully the Price, Then Cut’n Run. BERNARD E. "SELL ’EM BEN" SMITH: The Rich Chameleon. BERNARD BARUCH: HeWon and Lost, But Knew When to Quit. CHAPTER TEN: Unsuccessful Speculators, Wheeler-Dealers, and Operators. JACOB LITTLE: The First to Do so Much. JAMES FISK: If You Knew Josie Like He Knew Josie, You’d Be Dead Too! WILLIAM CRAPO DURANT: Half Visionary Builder, Half Wild Gambler. F. AUGUSTUS HEINZE: Burned by Burning the Candle at Both Ends. CHARLES W. MORSE: Slick and Cold as Ice, Everything He Touched . . . Melted. ORIS P. AND MANTIS J. VAN SWEARINGEN: He Who Lives by Leverage, Dies by Leverage. JESSE L. LIVERMORE: The Boy Plunger and Failed Man. CHAPTER ELEVEN: Miscellaneous, But Not Extraneous. HETTY GREEN: TheWitch’s Brew, or . . . It’s Not Easy Being Green. PATRICK BOLOGNA: The Easy Money—Isn’t. ROBERT R. YOUNG: And It’s Never Been the Same Since. CYRUS S. EATON: Quiet, Flexible, and Rich. Conclusion. Appendix. Index.