Innovation Driving Luxury Watch Market
Koncept Analytics, October 2007, Pages: 21
Worldwide luxury watch market is completely dominated by Switzerland which contributes almost 100 percent of the market value. The major export markets include United States, France, Germany, Italy, and United Kingdom. Rolex dominates the luxury watch market, followed by Tag Heuer, Omega, Breitling, Cartier, Bulgari, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines, and Patek Philippe.
Traditionally considered a male domain, women are also driving up sales now. Luxury watch makers are trying their best to design the female equivalent of their most popular watch models. Another notable trend is the integration of new technology and the use of unconventional materials in luxury watches. Also all major brands are raising their price level by repositioning of their products.
The report is aimed at providing a basic understanding of the luxury watch market. It analyzes the Swiss luxury watch market and its export destinations. Apart from providing a competitive landscape of the market, the report also profiles the major luxury watch makers, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the luxury watch market.
1. Market Overview
Watch Market: Price Segmentation
2. Market Size
2.1 Luxury Sector
2.2 Swiss Watch Market
Swiss Watch Exports
Swiss Watches – Export Markets
Major Exporting Countries
3. Market Trends
3.1 Rising Demand for Six-Figure Watches
3.2 Designer Watches Gaining Popularity Among Women
3.3 Silicon Trend
3.4 Rich Asians Driving Demand for Luxury Watches
4. Competitive Landscape
Worldwide Watch Market Share
Watch Brands: Positioning By Price Category
Online Search Comparison in US & Europe
5. Major Brands
5.1 Rolex
Overview
Watch Models
Major Launches
5.2 Tag Heuer
Overview
Major Launches
Business Strategies
Focus on Upscale Segment
Increase in Ad Spending
5.3 Omega
Overview
Watch Models
Major Launches
Business Strategies
Value Strategy
Focus on Mechanical Movements
Streamlining of Distribution Network
5.4 Breitling
Overview
Major Launches
5.5 Cartier
Overview
Watch Models
Major Launches
Business Strategies
Supply Chain Efficiency
Improvement in Wholesale Network
Expansion Strategy
List of Tables
Watch Market: Price Segmentation
Worldwide Watch Market Share (2006)
Watch Brands: Positioning By Price Category
TAG Heuer Concept Watches
TAG Heuer Collections
LVMH – Watches/Jewelry: Breakdown of 2006 Sales by Brand
TAG Heuer: Major Launches In 2007
List of Charts
Luxury Sales Growth Vs Global GDP Growth (1990-2005)
Swiss Watch Exports (2001-06)
Swiss Watches – Export Markets
Online Search Comparison in the US (2006)
Online Search Comparison in Europe (2006)
- Bulgari
- Chopard
- Ebel
- Girard-Perregaux
- Jaeger-LeCoultre
- Longines
- Patek Philippe
- Rolex
- Tag Heuer
- Omega
- Breitling
- Cartier
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