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From A to A+ Notebook PC Market Strategies of Acer and Asus.

Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Sep 2007, Pages: 33


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Both in terms of performance and price, notebook PCs are closing the gap with desktop PCs, and the desktop PC replacement phenomenon is becoming increasingly common. In 2007, notebook PC shipments share of total PC shipments has a chance to reach 40%. In this rapidly growing and competitive market, Taiwanese companies Acer and Asus have maintained high growth rates, and their successes in the Asia-Pacific region, emerging markets, and Europe have attracted much attention. This report analyzes the product strategies, pricing strategies, and distribution systems adopted by Acer and Asus.

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