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Surface Care in Hong Kong, China Product Image

Surface Care in Hong Kong, China

  • Published: September 2012
  • 26 pages
  • Euromonitor International

During 2011, surface care players embarked on a series of product bundling offers to entice consumers to try their products from different categories. Brands such as Magiclean from Kao (Hong Kong) Ltd, which was present in kitchen cleaners, window/glass cleaners and bathroom cleaners amongst others, were bundled with products across a number of categories at promotional prices that encouraged trials among consumers.

Euromonitor International's Surface Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, READ MORE >

SURFACE CARE IN HONG KONG, CHINA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Lam Soon (hong Kong) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Lam Soon (Hong Kong) Ltd: Key Facts
Summary 2 Lam Soon (Hong Kong) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Lam Soon (Hong Kong) Ltd: Competitive Position 2011
Tsanglin Industries Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 4 Tsanglin Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Tsanglin Industries Ltd: Competitive Position 2011
Yick Fung Hong Cosmetic & Detergent Co Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 6 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2011
Executive Summary
Home Care Registers A Strong Performance
Effectiveness Is Key in Home Care
International Players Dominate Home Care
Supermarkets Remains the Leading Distribution Channel
Stable Performance Expected for Home Care
Key Trends and Developments
Home Care Benefits From Positive Economic Climate
Private Label Faces Strong Challenges
Home Care Retailing Sees More Dynamism
Convenience Surrounds Home Care
Environmental Issues Within Home Care
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 8 Research Sources

Format Properties
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Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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