7-Eleven: Towards Healthy Convenience - Market Research Reports - Research and Markets

Printer Friendly

Printed from http://www.researchandmarkets.com/reports/567127

7-Eleven: Towards Healthy Convenience

Description:

This report charts 7-Eleven’s better-for-you progress in both Japan and the US and in doing so proves that no area of the food industry can afford to ignore the ever-growing worldwide consumer demand for healthier and more nutritious foods and beverages.

Healthy and nutritious foods and beverages may not be the first things that come to mind at the mention of 7-Eleven, the original and leading global chain of convenience stores, but since the turn of the century its Japanese owners have been placing more and more emphasis on “healthy convenience”.

Today health-oriented fast foods and perishable foods account for more than 40% of 7-Eleven Japan’s total sales and there are clear signs that owners Seven & I Holdings are determined to increase the number of healthy offerings in every one of the more than 32,000 7-Eleven stores worldwide.

While gasoline and tobacco still account for more than half of 7-Eleven USA’s revenues, it too is also moving into the realm of better-for-you foods and trying to appeal more to women while at the same time not forsaking its core target of on-the-go young men.

As the only company in the world dedicated solely to analysing the global nutrition business New Nutrition Business’s analysis will give you practical insights that are second-to-none.

Contents:

1. Key Point Summary

2. Japan

2.1 Why 7-Eleven is biggest in Japan
2.2 An own-label pioneer
2.3 Not ‘the best for you’ convenience store

3. The U.S

3.1 The need to focus on food
3.2 Getting better at better for you
3.3 Energising 7-Eleven’s offerings
3.4 Flirtation or long-term commitment?

Photographs

1. Healthya Ryokucha Catechin rich. Green Tea
2. Kuro Oolong Tea
3. A 7-Eleven storefront in Osaka
4. Calpis’ Peptide Power; Morinaga’s Wider in Jelly Daizu Peptide & Wider Recovery Peptide & Wider Recovery
5. A 7-Eleven in Seattle transformed into a Kwik-E-Mart
6. From Slurpee to smoothie: A better-for-you makeover in progress

Charts

1. 7-Eleven Japan’s sales by category (year ended February 2005)
2. How often customers frequent 7-Eleven Japan
3. Average number of 7-Eleven customers per day by age group in 1993 & 2005 (per store)

Table

1. Fast food 7-Eleven Japan style

Boxes

1. How Japan’s Big 3 convenience store chains stack up
2. 7-Eleven delivers
3. 7-Eleven exclusives
4. Making D’oh from The Simpsons

Companies Mentioned

- Accelerade - FRS - Fusion - Gatorade - Healthya Ryokucha - Naked Juice - Peptide Power - Pick Smart - Red Bull - Wider - 7-Eleven - Cadbury Schweppes - Calpis - Cannondale Associates - Coca-Cola Co. - Family Mart - FANCL - Kao Corporation - Lawson - McDonald’s - Morinaga - Natural Lawson - New Sun Nutrition - PepsiCo - Seven and I Holdings Co. - Skylark - Suntory - Tesco: Fresh & Easy - Valen Group

Ordering:

Order Online - visit http://www.researchandmarkets.com/reports/567127

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Page 1 of 2
Printed 15/02/2012 21:11:43

Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net

Order information
Please verify that the product information is correct and select the format you require.


Product Name:
7-Eleven: Towards Healthy Convenience
Web Address:
http://www.researchandmarkets.com/reports/567127
Office Code:
OC8IHINLSNNSS

Report formats
Please enter the quantity of the report format you require.

	Format	Quantity	Price
	Electronic (PDF) - Enterprisewide		€330.00
	Electronic (PDF) - Single User		€110.00

Contact information
Please enter all the information below in BLOCK CAPITALS.


	First Name:	Last Name:
	Email Address:
	Job Title:
	Organisation:
	Address:
	City:
	Postal/Zip Code:
	Country:
	Phone Number:
	Fax Number:

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Page 2 of 2
Printed 15/02/2012 21:11:43

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

Pay by Credit Card:

	American Express
	Diners Club
	Master Card
	Visa


Cardholder's Name:

Cardholder's Signature:

Expiry Date:	/

Card Number:

CVV Security Code:

Issue Date:	/ (Diners Club only)

Pay by Check:

Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Pay by Wire Transfer:

Please transfer funds to:


Account number:	83313083
Sort code:	98-53-30
Swift code:	ULSBIE2D
IBAN number:	IE78ULSB98533083313083
Bank Address:	Ulster Bank, 27-35 Main St, Blackrock, Co. Dublin, Ireland.

If you have a Marketing Code please enter it below:
	Marketing Code:

Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)