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Electrolyte and Vitamin Water Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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    Report

  • 150 Pages
  • October 2023
  • Region: Global
  • IMARC Group
  • ID: 5700876
Description Jump to:
The global electrolyte and vitamin water market size reached US$ 7.9 Billion in 2022. Looking forward, the analyst expects the market to reach US$ 12.8 Billion by 2028, exhibiting a growth rate (CAGR) of 8.2% during 2023-2028.

Electrolyte water is fortified with calcium, sodium, potassium, magnesium, and other electrically charged minerals that help keep the brain, heart, muscles, and nervous system functioning. It regulates the hydration level by maintaining the internal pH level of the human body. It also aids in moving nutrients into the body cells and rebuilding damaged tissues. On the other hand, vitamin water is infused with numerous water-soluble vitamins and essential nutrients. It helps eliminate harmful free radicals from the cells, keeping the body hydrated and regulating body temperature. Besides this, its moderate consumption aids in maintaining the required pH level and proper functioning of muscles and nerves. As a result, the demand for electrolyte and vitamin water is gaining traction across the globe, especially among the millennial population.

Electrolyte and Vitamin Water Market Trends:

The rising prevalence of obesity and other lifestyle diseases represents one of the key factors positively influencing the market. In addition, the growing population, rapid urbanization, and the escalating demand for nutrient-rich beverages are strengthening the market growth. Apart from this, the rising awareness among individuals about the benefits of maintaining a healthy lifestyle and hydration level is catalyzing the demand for electrolyte and vitamin water across the globe. Furthermore, the increasing participation of individuals in sports, physical fitness, and adventure activities is driving the need for vitamin and mineral-rich food products and beverages. Moreover, the expansion of organized distribution channels, coupled with the shifting consumer inclination toward online shopping that offers easy product availability, free doorstep delivery, exciting offers, and secured online payment methods, is offering lucrative growth opportunities to manufacturers. Besides this, the rising focus of leading market players on various marketing strategies, such as celebrity endorsement, attractive packaging, and promotional activities on social media platforms, is propelling the market growth.

Key Market Segmentation

The report provides an analysis of the key trends in each sub-segment of the global electrolyte and vitamin water market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on fortification, variants, type, packaging and distribution channel.

Breakup by Fortification:

  • Vitamin Only
  • Electrolyte Only
  • Electrolyte & Vitamin

Breakup by Variants:

  • Flavored
  • Non-flavored

Breakup by Type:

  • Sweetened
  • Non-sweetened

Breakup by Packaging:

  • PET
  • Glass
  • Aluminum

Breakup by Distribution Channel:

  • Supermarkets
  • Convenient Stores
  • Online Stores
  • Specialty Stores
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players being Danone S.A., Essentia Water LLC (Nestlé USA), Frucor Suntory (Suntory Holdings Limited), Karma Culture LLC, Keurig Dr Pepper Inc., PepsiCo Inc., Talking Rain Beverage Company, The Alkaline Water Company Inc., The Coca-Cola Company, Vitamin Well and VOSS of Norway AS.

Key Questions Answered in This Report:

  • How has the global electrolyte and vitamin water market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global electrolyte and vitamin water market?
  • What are the key regional markets?
  • What is the breakup of the market based on the fortification?
  • What is the breakup of the market based on the variants?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the packaging?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global electrolyte and vitamin water market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Electrolyte and Vitamin Water Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Fortification
6.1 Vitamin Only
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Electrolyte Only
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Electrolyte & Vitamin
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Variants
7.1 Flavored
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Non-flavored
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Type
8.1 Sweetened
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Non-sweetened
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Packaging
9.1 PET
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Glass
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Aluminum
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Supermarkets
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Convenient Stores
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Online Stores
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Specialty Stores
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Danone S.A.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 Essentia Water LLC (Nestlé USA)
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Frucor Suntory (Suntory Holdings Limited)
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Karma Culture LLC
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 Keurig Dr Pepper Inc.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.6 PepsiCo Inc.
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Talking Rain Beverage Company
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.8 The Alkaline Water Company Inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.9 The Coca-Cola Company
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 Vitamin Well
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.11 VOSS of Norway AS
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Electrolyte and Vitamin Water Market: Major Drivers and Challenges
Figure 2: Global: Electrolyte and Vitamin Water Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Electrolyte and Vitamin Water Market: Breakup by Fortification (in %), 2022
Figure 5: Global: Electrolyte and Vitamin Water Market: Breakup by Variants (in %), 2022
Figure 6: Global: Electrolyte and Vitamin Water Market: Breakup by Type (in %), 2022
Figure 7: Global: Electrolyte and Vitamin Water Market: Breakup by Packaging (in %), 2022
Figure 8: Global: Electrolyte and Vitamin Water Market: Breakup by Distribution Channel (in %), 2022
Figure 9: Global: Electrolyte and Vitamin Water Market: Breakup by Region (in %), 2022
Figure 10: Global: Electrolyte and Vitamin Water (Vitamin Only) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Electrolyte and Vitamin Water (Vitamin Only) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Electrolyte and Vitamin Water (Electrolyte Only) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Electrolyte and Vitamin Water (Electrolyte Only) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Electrolyte and Vitamin Water (Electrolyte & Vitamin) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Electrolyte and Vitamin Water (Electrolyte & Vitamin) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Electrolyte and Vitamin Water (Flavored) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Electrolyte and Vitamin Water (Flavored) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Electrolyte and Vitamin Water (Non-flavored) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Electrolyte and Vitamin Water (Non-flavored) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Electrolyte and Vitamin Water (Sweetened) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Electrolyte and Vitamin Water (Sweetened) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Electrolyte and Vitamin Water (Non-sweetened) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Electrolyte and Vitamin Water (Non-sweetened) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Electrolyte and Vitamin Water (PET) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Electrolyte and Vitamin Water (PET) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Electrolyte and Vitamin Water (Glass) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Electrolyte and Vitamin Water (Glass) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Electrolyte and Vitamin Water (Aluminum) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Electrolyte and Vitamin Water (Aluminum) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Electrolyte and Vitamin Water (Supermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Electrolyte and Vitamin Water (Supermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Electrolyte and Vitamin Water (Convenient Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Electrolyte and Vitamin Water (Convenient Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Electrolyte and Vitamin Water (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Electrolyte and Vitamin Water (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Electrolyte and Vitamin Water (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Electrolyte and Vitamin Water (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Electrolyte and Vitamin Water (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Electrolyte and Vitamin Water (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: North America: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: North America: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: United States: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: United States: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Canada: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Canada: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Asia-Pacific: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Asia-Pacific: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: China: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: China: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Japan: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Japan: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: India: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: India: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: South Korea: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: South Korea: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Australia: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Australia: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Indonesia: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Indonesia: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Others: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Others: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Europe: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Europe: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Germany: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Germany: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: France: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: France: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: United Kingdom: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: United Kingdom: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Italy: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Italy: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Spain: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Spain: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Russia: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Russia: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Others: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Others: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Latin America: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Latin America: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Brazil: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Brazil: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Mexico: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Mexico: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Others: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Others: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Middle East and Africa: Electrolyte and Vitamin Water Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Middle East and Africa: Electrolyte and Vitamin Water Market: Breakup by Country (in %), 2022
Figure 88: Middle East and Africa: Electrolyte and Vitamin Water Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 89: Global: Electrolyte and Vitamin Water Industry: SWOT Analysis
Figure 90: Global: Electrolyte and Vitamin Water Industry: Value Chain Analysis
Figure 91: Global: Electrolyte and Vitamin Water Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Electrolyte and Vitamin Water Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Electrolyte and Vitamin Water Market Forecast: Breakup by Fortification (in Million US$), 2023-2028
Table 3: Global: Electrolyte and Vitamin Water Market Forecast: Breakup by Variants (in Million US$), 2023-2028
Table 4: Global: Electrolyte and Vitamin Water Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 5: Global: Electrolyte and Vitamin Water Market Forecast: Breakup by Packaging (in Million US$), 2023-2028
Table 6: Global: Electrolyte and Vitamin Water Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 7: Global: Electrolyte and Vitamin Water Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Electrolyte and Vitamin Water Market: Competitive Structure
Table 9: Global: Electrolyte and Vitamin Water Market: Key Players

Companies Mentioned

  • Danone S.A.
  • Essentia Water LLC (Nestlé USA)
  • Frucor Suntory (Suntory Holdings Limited)
  • Karma Culture LLC
  • Keurig Dr Pepper Inc.
  • PepsiCo Inc.
  • Talking Rain Beverage Company
  • The Alkaline Water Company Inc.
  • The Coca-Cola Company
  • Vitamin Well
  • VOSS of Norway AS.

Methodology

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Table Information

Report AttributeDetails
No. of Pages150
PublishedOctober 2023
Forecast Period2022 - 2028
Estimated Market Value ( USD ) in 2022 $ 7.9 Billion
Forecasted Market Value ( USD ) by 2028 $ 12.8 Billion
Compound Annual Growth Rate8.4%
Regions CoveredGlobal
No. of Companies Mentioned11

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