China Cookies Market Overview, 2027

The China cookies market is anticipated to undergo substantial growth during the next five years owing to increased consumption of bakery based product and a rising number of health-conscious consumers. The manufacturers are also coming up with a variety of flavors, which is further accelerating the market's growth. A healthy lifestyle has spread widely among Chinese people so that they pay greater attention to what they eat every day. The high amounts of sugar in biscuits drive health-minded consumers away. Thus, the changing concept gives birth to functional biscuits, which have less sugar and more health benefits. Several companies took advantage of this opportunity to launch so-called healthy biscuits and enjoyed great success in the Chinese biscuit market. A cookie is a bakery product that is a sweet biscuit with a chewy texture, is fairly soft, and usually contains pieces of chocolate, fruit, or nuts to enhance the flavor.

According to the report, China Cookies Market Overview, 2027 the market is anticipated to increase by USD 0.75 Billion from 2021 to 2027. The increasing demand for bakery-based products among the population is the major factor driving the growth of the market. In addition, the changing lifestyle and working habits, availability of digestive, gluten-free, healthy Cookies are the key factor for fueling the market growth. Furthermore, economic improvement and growing disposable income are some other factors driving the growth of the market. However, the rising manufacturing cost and price related to the cost of raw materials are factors expected to hamper the market growth. The availability of a wide variety of cookies as a snack for consumers is the major driving factor for the cookie market. It is a ready-to-use snack and is consumable at any time during the day. In addition, they are available at different prices, flavors, sizes, or quantities and with attractive packaging which makes them convenient to store and carry and hence is preferred by the majority of the population thereby augmenting the market growth.

There is a wide variety of flavours in the Chinese biscuit market, primarily savoury biscuits and sweet biscuits (cookies). Flavor-coated (chocolate or strawberry) biscuits, filled biscuits, wafers, and some other different forms share the market simultaneously. Functional biscuits with less sugar or special advantages for health have a rapidly growing market. Though we already have a number of brands and products in such a complicated market. A Hougu biscuit first launched by Jiangzhong Pharmaceutical Co. Ltd. claims to contain Hericium erinaceus (a fungus used in traditional Chinese medicine), and the advertising says that this nourishes the stomach. Therefore, Hougu biscuits are becoming widely accepted. Many consumers buy the biscuits not only for themselves but also for their elders, who are not the target customers of biscuit brands in China. Another wheat cracker without sugar launched by Silang Co. Ltd. has also gained great popularity as it can help digestion. Surprisingly, diabetics can also eat this kind of biscuit because it has no sugar. It's also a good option for people trying to lose weight because it provides a sense of fullness, which helps to suppress appetite. So, it is no surprise that when these healthy biscuits first appeared, people rushed to buy them. Eying their success, other companies promoted their own healthy biscuits to follow the trend.

Domestic products are cheaper and few of them prioritize packaging, but they have a large mass base in the market, which keeps their sales volume at a stable level. Local brands such as XU FU JI (徐福记) and Hao Chi Dian (好吃点) originate in the Pearl River Delta economic zone. Foreign products pushed in Chinese market strongly with solid investment. They have a higher price and quality as well as more attractive package. Smart distribution strategies accompanied by a premium image of brands also help to increase their sales. Since its market entry, Danisa became one of the most popular choices of gifts in holidays. Tmall is the main platform that consumer purchase the snack. Despite the ingredient and quality of the biscuit, younger generation consumer value the packaging design of the biscuit. For instance, millennials tend to buy a brand such as Shiroi Koibito (白色恋人), Akaibohshi (红帽子) and Jenny Bakery （珍妮小熊）because of the fancy packaging. Any entrant of the biscuit market in China who can grab the selling point of wellness and well-designed packaging will sure become the dark horse among biscuits producers.

The growth rate of snack sales in Tmall is faster than the growth rate of snack sales in Taobao. Biscuits and bakery products have relatively low sales compared to other categories. However, it also indicates the biscuit market in China has huge potential to grow.

Covid-19

The COVID-19 pandemic initially caused the temporary shutdown of manufacturing plants and loss of manpower, which reduced the production of cookies. In some countries, the cookie manufacturers were exempted from the lockdown restrictions, but the difficulty in the procurement of raw material due to the least mobility led to a shortage of production. The import and export ban imposed in several countries led to the disruption of the supply chain market. The domestic supply chain disruption caused due to the transportation restrictions and shutdown of distribution channels impacted the sales and revenue of the cookies market. Supermarkets and retail stores faced a shortage of the product due to initial panic buying and later due to the shutdown. The demand for cookies increased, whereas the supply was not able to meet the requirements.

Considered in this report

• Geography: China
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• China Cookies market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product

• Bar Cookies
• Sandwich Cookies
• Molded Cookies
• Pressed Cookies
• Rolled Cookies
• Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.)

By Packing

• Flexible Packing
• Rigid Packing
• Other Packing

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores & Retailers
• Online Retailers
• Others

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.