An analysis of the recent 2022 FEI World Equestrian Games, which provides insight the event's broadcasters, sponsorship portfolio, attendance and ticketing
The 2022 FEI World Equestrian Games boasted 29 different broadcast deals, with fans expected to tune in from all over the world. 4.7 million US viewers tuned into the 2018 event on NBC, highlighting the increased popularity of the FEI World Equestrian Games in recent times.The event's current sponsorship deals are worth an estimated $18.48 million by the publisher. The deal with Longines is the event's biggest deal, which is estimated to be worth $13.3 million a year by the publisher and Longines serve as the official timekeeper for the competition. On Saturday 17th September, 22,000 people attended the cross-country event in Pratoni, Italy. Ticket prices started at $29.62 in Herning, whilst Pratoni saw ground passes start at $4.94 for the first two days of the eventing and driving dressage.
The 2022 FEI World Equestrian Games boasted 29 different broadcast deals, with fans expected to tune in from all over the world. 4.7 million US viewers tuned into the 2018 event on NBC, highlighting the increased popularity of the FEI World Equestrian Games in recent times.The event's current sponsorship deals are worth an estimated $18.48 million by the publisher. The deal with Longines is the event's biggest deal, which is estimated to be worth $13.3 million a year by the publisher and Longines serve as the official timekeeper for the competition. On Saturday 17th September, 22,000 people attended the cross-country event in Pratoni, Italy. Ticket prices started at $29.62 in Herning, whilst Pratoni saw ground passes start at $4.94 for the first two days of the eventing and driving dressage.
Key Highlights
This year's FEI World Equestrian Games was expected to amass 200 million viewers across the events in Denmark, as predicted by the FEI. Regarding sponsorship, the event had a total of 103 sponsors, which are worth a total of $18.48 million annually. The long-term deal with Longines is the most valuable partnership with the tournament, worth an estimated $13.3 million annually, as per the publisher.Scope
- This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2022 FEI World Equestrian Games sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures are also included
Reasons to Buy
- For those wanting an in-depth analysis of how the 2022 FEI World Equestrian Games performed, in the sense of both business and popularity
Table of Contents
- Introduction
- Executive Summary
- Introduction
- Broadcasters
- The 2022 FEI World Equestrian Games Breakdown Across the World
- Sponsorship
- The 2022 FEI World Equestrian Games Sponsorship Portfolio
- The 2022 FEI World Equestrian Games Annual Sponsorship Breakdown
- The 2022 FEI World Equestrian Games Annual Sponsorship Breakdown Continued
- The 2022 FEI World Equestrian Games Annual Sponsorship Breakdown Further Continued
- Attendance and Ticketing
- The 2022 FEI World Equestrian Games Attendance and Ticketing Breakdown
- Appendix
- References
- Contact the Publisher
- About the Publisher
- Contact the Publisher - a global network of offices
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Longines
- SAP
- Ecco
- Stutteri Ask
- Blue Hors
- Orifarm
- Helgstrand Dressage
- Agria Dyreforsikring
- Mustang Trailers
- Slangerupgaard
- Roelofsen Horse Truck
- Fendt
- B&B Horse
- Prestige Italia
- Goldspan Italia
- Horse-Trainer
- Mustad Hoofcare
- Equitatus 1991
- Hooks
- Ecoplus
- Panduro
- Premier Equestrian
- Ejner Hessel
- Antonio Carraro
- Boehringer
- Hojgaard Hestehospital
- EquiLink
- IDEXX
- Kingsland Equestrian
- Krafft
- Fitness Engros
- Bemer Group
- Pressalit
- JYSK
- Rich Stables
- First Climate
- Europcar
- Peter Larsen Kaffe
- Alfarvad
- Matzen Tegl
- Buus
- DK Company
- Garia
- Intec
- Dansk Varmblod
- Horse Crown
- Hr. Larsens
- Stutteri Mariendal
- Trolle Company
- Bolig Markedet
- Spar Nord
- Andersen Partners
- Boxit
- Ctwlk
- EquiSafe
- HP Horses
- Maskiner A/S
- Olive Tree Farm
- Ovilsen & Far
- Peregrina Stud
- Rehoff Horses
- Soren Vallentin
- Graedstrup Stal
- Ptfe Engineering
- Adax Copenhagen
- Engerupgaard
- Pedersen Sporthorses
- Stal Hendrix
- Zinck Capital
- AVK Holding
- Stutteri Evo
- Almind Horses
- Equine Sport
- Performance Sales
- Bilicon
- Capacity Horses
- Copi Group
- Designa Aalborg
- ID Service
- Jumpr
- Hunneberga Gard AB
- Kortsen
- O.B.Wiik
- Rocas do Vouga
- SEC Datacom
- Walber
- Assouline Dressage
- Avlscenter Kauergaard
- Evergate Stables
- Hena Dressage
- Plus Horse
- Smith Saddle Company
- Aspegaarden
- Baur.dk
- Fondsmaeglerselskabet
- Globerider
- Linde Equestrian
- Formue Pleje
- Innova Advokatfirma
- FinansConzept
- Zo24
- Andelskassen
