Contents:

??e??t??e S?µµa?? 1. Market Definition REPORT COVERAGE MARKET SECTORS Ethnic Foods Rice MARKET TRENDS Growing Market for Polish Ethnic Food Consolidation Continues Among Ethnic Food Producers Salt Reduction of Ethnic Foods Indian Food Still Dominates in the UK Main Factors Driving Demand for Ethnic Foods ECONOMIC TRENDS Population Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006 Gross Domestic Product Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006 Inflation Table 3: UK Rate of Inflation (%), 2002-2006 Unemployment Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006 Household Disposable Income Table 5: UK Household Disposable Income Per Capita (£), 2002-2006 MARKET POSITION The UK Table 6: Consumer Expenditure on Ethnic Foods and Rice as a Percentage of Household Final Consumption Expenditure on Food (£m at rsp and %), 2002-2006 Overseas 2. Market Size THE TOTAL MARKET Table 7: The Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2002-2006 Figure 1: The Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2002-2006 By Market Sector Ethnic Foods Table 8: The Total UK Ethnic Foods Market — Excluding Rice — by Sector by Value at Current Prices (£m at rsp and %), 2006 Figure 2: The Total UK Ethnic Foods Market — Excluding Rice — by Sector by Value at Current Prices (%), 2006 Indian Food Table 9: The UK Indian Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006 Chinese Food Table 10: The UK Chinese Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006 Mexican/Tex-Mex Food Table 11: The UK Mexican/Tex-Mex Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006 Thai Food Table 12: The UK Thai Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006 Caribbean Food Table 13: The UK Caribbean Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006 Other Ethnic Foods Table 14: The UK Other Ethnic Foods Sector by Value at Current Prices (£m at rsp and %), 2002-2006 By Product Type Table 15: The Total UK Ethnic Foods Market by Product Type by Value at Current Prices (£m at rsp and %), 2006 RICE Table 16: The Total UK Rice Market by Value at Current Prices (£m at rsp), 2002-2006 OVERSEAS TRADE Table 17: Overseas Trade in Selected Ethnic Foods (£m), 2006 3. Industry Background RECENT HISTORY NUMBER OF COMPANIES Table 18: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food, Beverages and Tobacco by Turnover Sizeband (number and %), 2006 EMPLOYMENT Table 19: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food, Beverages and Tobacco by Employment Sizeband (number and %), 2006 REGIONAL VARIATIONS IN THE MARKETPLACE DISTRIBUTION Table 20: The Total UK Grocery Market by Share of the Leading Supermarket Chains (%), 12 Weeks Ending 20th May 2007 HOW ROBUST IS THE MARKET? Table 21: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food, Beverages and Tobacco by Age of Business (years), 2006 LEGISLATION Food Safety Act 1990 Contaminants in Food Regulations 2006 KEY TRADE ASSOCIATIONS British Frozen Food Federation Chilled Food Association Food and Drink Federation Food Processors Association Pickles and Sauces Association 4. Competitor Analysis THE MARKETPLACE Market Leaders Associated British Foods PLC Company Structure Current and Future Developments Financial Results Daloon Foods (UK) Ltd Company Structure Current and Future Developments Financial Results Discovery Foods Ltd Company Structure Current and Future Developments Financial Results G Costa and Company Ltd Company Structure Current and Future Developments Financial Results General Mills Berwick Ltd Company Structure Current and Future Developments Financial Results Greencore Group PLC Company Structure Current and Future Developments Financial Results HJ Heinz Company Ltd Company Structure Current and Future Developments Financial Results Mars UK Ltd Company Structure Current and Future Developments Financial Results Noon Products Ltd Current and Future Developments Financial Results RHM Ltd Company Structure Current and Future Developments Financial Results S&A (Property) Foods Ltd Company Structure Current and Future Developments Financial Results Sco-Fro Foods Ltd Company Structure Financial Results Tilda Ltd Company Structure Current and Future Developments Financial Results Unilever PLC Company Structure Current and Future Developments Financial Results Worldwing Investments Ltd Company Structure Current and Future Developments Financial Results Other Companies Honeytop Speciality Foods Ltd Kikkoman Trading (UK) Ltd Northern Foods PLC Pride Valley Foods Ltd RH Amar & Co Ltd WT Foods Ltd OUTSIDE SUPPLIERS Exhibitions 5. Brand Strategy INTRODUCTION COMPANIES BRANDS Leading Suppliers Associated British Foods PLC Masterfoods Premier Foods PLC Unilever PLC Selection of Other Suppliers RH Amar & Co Ltd Discovery Foods Ltd Kikkoman Trading (UK) Ltd Tahira Foods Ltd Tilda Ltd MARKETING ACTIVITY Main Media Advertising Expenditure Table 22: Main Media Advertising Expenditure on Selected Ethnic Foods and Rice (£000), Year Ending June 2007 6. Strengths, Weaknesses, Opportunities and Threats STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 7. Buying Behaviour CONSUMER PENETRATION Chilled and Frozen Ready Meals Table 23: Users and Non-Users of Chilled and Frozen Ready Meals† in the Last 12 Months by Sex, Age, Social Grade and Region (% of adults), 2006 Cook-In Sauces Table 24: Frequency of Using Cook-In Sauces† in the Last 12 Months, by Sex, Age, Social Grade and Region (% of adults), 2006 Table 25: Usage of Cook-In Sauces† in the Last 12 Months by Type by Sex, Age, Social Grade and Region (% of adults), 2006 Instant Snack Meals Table 26: Frequency of Using Instant Snack Meals in the Last 12 Months by Sex, Age, Social Grade and Region (% of adults), 2006 8. Current Issues POLITICAL FACTORS Office of Fair Trading Proposes to Refer Grocery Market to Competition Commission HEALTH Industry Aims to Reduce Salt Content in Food FOOD LABELlING GDA or Traffic-Light System MARKET DEVELOPMENT Green Market Opportunities for Ethnic Foods Businesses Supermarkets Take a Greater Interest in Ethnic Foods Export Opportunities for UK Ethnic Food Producers CORPORATE ACTIVITY Associated British Foods RHM Ltd Unilever PLC Pak Supermarkets THE ENVIRONMENT Companies Pledge to Reduce Packaging Waste Carbon Footprints 9. The Global Market INTRODUCTION ETHNIC FOODS The US Market The European Market Rice Table 27: World Rice Production, Consumption and Stocks (000 metric tons†), 2003/2004-2006/2007‡ Table 28: World Rice Production by Country (000 metric tons†), 2003/2004-2006/2007‡ Table 29: World Rice Consumption by Country (000 metric tons†), 2003/2004-2006/2007‡ Table 30: World Rice Imports by Country or Region (000 metric tons), Years Ending December 2003-2006 Table 31: World Rice Exports by Country or Region (000 metric tons), Years Ending December 2003-2006 10. Forecasts INTRODUCTION THE ECONOMY Gross Domestic Product Table 32: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011 Population Table 33: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011 Inflation Table 34: Forecast UK Rate of Inflation (%), 2007-2011 Unemployment Table 35: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011 FORECASTS 2007 to 2011 Table 36: The Forecast Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2007-2011 MARKET GROWTH Figure 3: Growth in the Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2002-2011 FUTURE TRENDS Rising Food Prices Less Salt in Ethnic Foods by 2010 Dominant Market Trends Company Activity 11. Company Profiles Associated British Foods Plc Discovery Foods Ltd General Mills Berwick Ltd Mars Uk Ltd Rhm Ltd S&A Foods (property) Ltd Tilda Ltd Unilever Plc 12. Company Financials 13. Consumer Confidence METHODOLOGY KEY FINDINGS THIS QUARTER THE WILLINGNESS TO BORROW Confidence Improves Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007 Willingness to Borrow Slips Slightly Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007 SPENDING FROM SAVINGS Slight Increase in Spending from Savings Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007 Saving Grows in Relative Importance Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007 14. Further Sources Associations General Sources Government Publications Other Sources Bisnode Sources

Companies Mentioned

-Associated British Foods Plc -Discovery Foods Ltd -General Mills Berwick Ltd -Mars Uk Ltd -Rhm Ltd -S&A Foods (Property) Ltd -Tilda Ltd -Unilever Plc