The Dietary Supplements Market Outlook: The Impact of Changes in Regulation, Demographics and Consumer Trends
Scripp Business Insights, October 2007, Pages: 198
The dietary supplement market is facing a difficult time with significant shifts in consumer demographics, extensive negative media coverage and legislative changes. In Europe the recent adoption of health claim harmonization via Articles 13 and 14 will significantly impact the ability to market products throughout the region. In the US the recent release of final GMP and AER regulations and a new FDA unit relating to food safety will potentially affect trade both internally and externally. ‘The Dietary Supplements Market Outlook’ is a new management report published by Business Insights analyzing key regulative, demographic and product development changes in the dietary supplements market. This new report also details the results of our proprietary industry survey, industry in-depth interviews and case study analysis including GSK’s MyAlli.
Some key findings from this report...
-Condition specific sales of dietary supplements are growing fastest amongst those aged between 18 to 29 years old. The 43 million ‘Generation Y’ consumers in this demographic will account for nearly 30% of growth, coming mainly from the sports/energy and weight-loss categories.
-Economic and regulatory structures are likely to change significantly in the BRIC markets from 2007 to late 2008. This change will be driven by the entry of larger multinationals attracted by rapidly growing populations and strong GDP growth.
-Declassification of ingredients in Japan to non-drug status, will enhance current market growth and novel innovation within the functional foods and dietary supplement categories.
-Harmonizing the dietary supplements industry is negatively impacting on small and medium size businesses, with more confusion, financial pressure and barriers to free trade .
This new report will enable you to...
-Quantify and target new and emerging growth opportunities across the vitamins and minerals, herbs and botanicals, and sports and specialty markets with this report’s European, Japanese and US market value data.
-Understand the future potential created by products switching from pharma to OTC based on this report’s case study analysis of GSK’s “MyAlli” including analysis of sales, key GSK executives and their marketing strategy.
-Benchmark leading executives’ opinions on the future of dietary supplements using this report’s analysis of our proprietary global survey and industry interviews, detailing the key issues affecting the future of NPD and innovation in the dietary supplements market.
-Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of innovation by region and category using global Productscan data of over 3,400 dietary supplement product launches between 2004 and 2007.
Key issues examined in this report...
-US legislation. As new regulation and substantiation guidelines are introduced, those with proven clinical research for their products will be at a significant advantage.
-European legislation. Product innovation may be under threat for those companies which have not submitted dossiers for health claim approval in 2007.
-Adulteration and contamination. Recent US GMP and AER guidelines will tighten up manufacturing procedures, whilst increased security checks may lead to increased prices.
-Japanese legislation. New deregulation guidance may potentially enhance the growth of imported ingredients such as Ginseng.
-Demographic change. The boomer category will triple in number in the US over the next 50 y ears leading to a shift towards long term prevention and multi-action dietary supplements.
Your questions answered...
-Which region offers the greatest potential sales growth in dietary supplements?
-What are the key trends driving the dietary supplements market?
-How will regulatory changes impact on dietary supplements NPD?
-Which dietary supplements categories are growing fastest?
-What will be the most important demographic for dietary supplements manufacturers in the future?
-Why are scientific efficacy and clinical research growing in importance for the promotion of dietary supplements?
-What is the latest research on key ingredients and their corresponding health benefits? What is the potential for dietary supplements manufacturers?
EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
- Research methodology
- What is this report about?
- The supplements market defined
- Vitamins and minerals
- Herbs and botanicals
- Sports and specialty
CHAPTER 2: MARKET DRIVERS AND ISSUES
- Factors affecting the growth of the industry
- Economics
- Cost of healthcare
- Exchange rates
- Demographics and beyond…
- Regulatory issues – opportunities and threats
for manufacturers
- United States, Europe, Japan
CHAPTER 3: THE SUPPLEMENTS MARKET
- Sales of supplements
- United States
- Vitamin and mineral markets
- Herbal and botanical markets
- Sports and specialty
- Europe
- Overview of European markets
- Vitamin and mineral markets
- Herbal and botanicals
- Sports and specialty
- Industry interview – High5
- Japan
- Vitamins and minerals
- Herbals and botanicals
- Sports and specialty
CHAPTER 4: INNOVATION AND NPD
- Innovation and NPD
- Category analysis
- Vitamins and minerals
- Vitamin B6 – the next folic acid?
- Vitamin C and the common cold
- Vitamin D – upping intake
- Vitamin D and metabolic syndrome
- Vitamin K the cardioprotectant
- Herbs and botanicals
- EGCG – Teavigo’s seal of guarantee
- Botanical fingerprinting and GMP
- American ginseng
- Industry interview - Aloecorp
- Sports and specialty
- Age still a big driver
- Whey gets blocked in China
- Case study – MyAlli
- Regional analysis
- United States
- Obesity still BIG business
- Microencapsulation
- Health claims in the US
- Interview – insight into North America
- Europe
- Innovation stifled by regulation
- Nanotechnology
- Industry interview – insight into Europe
- Japan
- Economic recovery has not guaranteed
success for supplement market
- Innovation in the hands of weight loss
and beauty
- Soy peptide gets a brake
- Industry insight – insight into Asia
CHAPTER 5: KEY AND FUTURE TRENDS IN
SUPPLEMENTS
- Personalization
- Demographic differentiation
- Emerging markets - the key to growth
- Immunity gathers momentum
- Obesity and cross-category-marketing
- Consumer trends – where is the market
headed?
- Weight loss
- Male marketing
- Motherhood revisited
- Boomers
- Pain management
- Industry interview – consumer insight
- The meta-analysis – “friend or foe”
- Visual differentiation through research
- Industry interview – clinical research
CHAPTER 6: INDUSTRY SURVEY
- Supplements NPD
- Target audience
- Price premiums
- Regional potential
- Distribution channels
- Supplement categories
- Supplements versus food and drinks
- Impact of external factors on supplement NPD
- Launching a dietary supplement
- Marketing supplements
CHAPTER 7: CONCLUSIONS
- Growth opportunities and resistance
- Differentiation
- Delivery systems
- Disease prevention and healthcare
(self-medication)
- Development of emerging markets
- EU and US regulations
- Personalization
- Purity and ingredient efficacy
- Partnerships: making traditional and local
insights work
- The rise of Rx-to-OTC
TABLES
- Sales of dietary supplements
- US $m, 2002-2006
- Europe $m, 2002-2006
- Japan $m, 2002-2006
- Per capita sales of dietary supplements
- US $, 2002-2006
- Europe $, 2002-2006
- Japan $, 2002-2006
FIGURES
- Regulatory structure in Europe
- Food for Special Dietary Uses (FOSDU)
- Food for Specific Health Uses (FOSHU)
- Overview of Japanese regulatory system of
dietary supplements
- Coral Calcium Supreme
- Pfizer’s Zoloft
- Phosphagen Elite from EAS containing
Carnosyn beta-alanine
- Advantra-Z (Citrus aurantium) from Nutratech
- Maximuscle products
- Super Carbs from High-5
- DSM Nutritionals Teavigo seal of quality
- Wisconsin Ginseng Board seal
- MyAlli starter pack
- MyAlli starter pack with Steven Burton, Vice
President of the weight control unit
- Cross channel growth in healthcare products
GSK
- Percentage share of supplements launched
- By category 2004 and 2007
- By region, 2004 and 2007
- Percentage growth of supplements launched,
2004 and 2007
- Nutri-Nano CoQ10 from Solgar, US
- Cold-Fx from CV Technologies Inc
- AC-11(R) from Optigenex Inc
- Acomplia from Sanofi-Aventis
- Drivers of dietary change
- Influence of a negative meta-analysis on
Avandia
- The importance of key health areas in
supplements NPD over the next 5 years
- Demographic groups that will be the most
important for the growth of the supplements
market over the next 5 years
- Price premium consumers are willing to pay for
a particular benefit
- Regional growth potential for supplements
manufacturers over the next 5 years
- Sales growth potential in key distribution
channels over the next 5 years
- Supplements categories that will offer the
most sales growth potential over the next 5
years
- Future sales growth – from supplements or
from use in food and drinks
- Impact key factors will have on supplements
NPD over the next 5 years
- The importance of key factors for a successful
launch of a dietary supplement
- The importance of various forms of marketing
for the launch of dietary supplements
- Clarinol, Teavigo and Ocean Nutrition MEG-3
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