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Wine Market Report Plus 2007 Product Image

Wine Market Report Plus 2007

  • ID: 571926
  • November 2007
  • Region: United Kingdom
  • Key Note Publications Ltd

FEATURED COMPANIES

  • Constellation Europe Ltd
  • Diageo Plc
  • Foster's Emea Ltd
  • Majestic Wine Plc
  • Oddbins Ltd
  • Pernod Ricard Uk Ltd
  • MORE

UK consumers spent a record £10.65bn on wine in 2006, but are predicted to spend even more in 2007, with wine continuing to take market share from beer and spirits. As a replacement for the declining ready-to-drink (RTD) sector — which includes alcoholic beverages such as Smirnoff Ice and Bacardi Breezer — wines such as sparkling rosé and the trendiest varietals (grape types), Pinot Grigio for example, have given wine an unusual fashion boost in the mid-decade.

Away from the fashion drinks market, wine shows some signs of saturation. This saturation follows 2 decades of good growth, which saw wine adopted as a regular drink (and supermarket trolley item) by the majority of the British population even though almost all wine is imported (British production being negligible). Nevertheless, regular consumer surveys show that penetration for drinking wine has levelled off at around 65% of adults; however, the typical drinker is spending more per bottle as tastes in wine become more sophisticated.

The surveys also reveal that a third of adults buy supermarket `own-label' wine, indicating the importance of the grocers' superstores in developing a take-home READ MORE >

FEATURED COMPANIES

  • Constellation Europe Ltd
  • Diageo Plc
  • Foster's Emea Ltd
  • Majestic Wine Plc
  • Oddbins Ltd
  • Pernod Ricard Uk Ltd
  • MORE

Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

MARKET TRENDS

An Historic Perspective

The New World, Branding and Varietals

Influence of Drinks Fashions

Retailing Trends

Supplier Consolidation

ECONOMIC TRENDS

Population

Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006

Gross Domestic Product

Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006

Inflation

Table 3: UK Rate of Inflation (%), 2002-2006

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006

Household Disposable Income

Table 5: UK Household Disposable Income Per Capita (£), 2002-2006

MARKET POSITION

The UK

Table 6: Wine in the Total UK Alcoholic Drinks Market (£bn and %), 2006

Overseas

2. Market Size

THE TOTAL MARKET

Table 7: The Total UK Wine Market by Value and Volume at Current Prices (£m at rsp, million litres and £), 2003-2007

Figure 1: The Total UK Wine Market by Value at Current Prices (£m at rsp), 2003-2007

Figure 2: The Total UK Wine Market by Volume (million litres), 2003-2007

Figure 3: The Total UK Wine Market by Average Price of Wine per Litre (£ per litre), 2003-2007

BY MARKET SECTOR

Still and Sparkling

Table 8: The UK Still and Sparkling Wine Sectors by Value at Current Prices (£m at rsp and %), 2003-2007

Figure 4: The UK Still and Sparkling Wine Sectors by Value at Current Prices (£m at rsp), 2003-2007

Red, White and Rosé

Table 9: The UK Red, White and Rosé Sectors by Value at Current Prices (£m at rsp and %), 2003-2007

Figure 5: The UK Red, White and Rosé Sectors by Value at Current Prices (£m at rsp), 2003-2007

Single Varietals

Brands and Vineyards

Country and Region of Origin

Table 10: Wines Bought Most Often by Country (% of adults), 2007

Quality or Price

3. Industry Background

Recent History

Number of Companies

Employment

Regional Variations in the Marketplace

Distribution

Off-Trade Distribution

On-Trade Distribution

How Robust is the Market?

Legislation

UK Legislation

EU Legislation

KEY TRADE ASSOCIATIONS

Wine & Spirit Trade Association

Other Associations

4. Competitor Analysis

THE MARKETPLACE

MARKET LEADERS — COUNTRIES

Table 11: Principal Origins of UK Wine Imports by Volume (%), 1996, 2000, 2004 and 2007

France

Australia

Other Countries

MARKET LEADERS — COMPANIES

Table 12: Major Suppliers of Wine in the UK†, 2006

Constellation Europe Ltd

Company Structure

Financial Results

Diageo PLC

Company Structure

Financial Results

E. & J. Gallo Winery Europe

Company Structure

Financial Results

Foster's EMEA

Company Structure

Financial Results

Pernod Ricard UK Ltd

Company Structure

Financial Results

Other Companies

OUTSIDE SUPPLIERS

MARKETING ACTIVITY

Main Media Advertising Expenditure

Table 13: Main Media Advertising Expenditure on Wines (£000), Years Ending June 2006 and 2007

Other Marketing

5. Brand Strategy

INTRODUCTION

RESEARCH FINDINGS

Table 14: Attitudes Towards Types of Wine Bought (% of respondents), 2007

COMPANIES' BRANDS

Table 15: Wines `Ever Drunk' (% of respondents), 2006

Table 16: Leading Brands/Named Wines in the UK, 2007

BRANDS BY COUNTRY

6. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

7. Buying Behaviour

CONSUMER PENETRATION

Table 17: Drinkers of Bottled Table Wine by Amount Consumed (% of adults), 2004-2007

WINE PURCHASERS

Table 18: Main Types of Wine Ever Bought by Sex, Age and Social Grade (% of respondents), 2007

Table 19: Choosing Wine by Varietal, Brand, Country or Region by Sex, Age and Social Grade (% of respondents), 2007

Table 20: Other Methods of Choosing Wines by Sex, Age and Social Grade (% of respondents), 2007

8. Current Issues

2007 SUMMER WEATHER

DRINKS FASHIONS

RETAILER DEVELOPMENTS

AWARDS FOR ENGLISH WINE

SMOKING BAN EFFECTS

BUDGET 2007

ONLINE MARKET

9. The Global Market

TOTAL MARKET TRENDS

MAJOR PRODUCERS

France

Italy

Other European Exporters

New World Producers

GLOBAL GROUPS

10. Forecasts

INTRODUCTION

The Economy

Population

Table 21: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011

Gross Domestic Product

Table 22: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011

Inflation

Table 23: Forecast UK Rate of Inflation (%), 2007-2011

Unemployment

Table 24: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011

FORECASTS 2008 to 2012

Table 25: The Forecast Total UK Wine Market by Value at Current Prices (£m at rsp), 2008-2012

MARKET GROWTH

Figure 6: Growth in the Total UK Wine Market by Value at Current Prices (£m at rsp) 2003-2012

FUTURE TRENDS

11. Company Profiles

Constellation Europe Ltd

Diageo Plc

Foster's Emea Ltd

Majestic Wine Plc

Oddbins Ltd

Pernod Ricard Uk Ltd

Scottish & Newcastle Plc

12. Company Financials

13. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Improves

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Willingness to Borrow Slips Slightly

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007

SPENDING FROM SAVINGS

Slight Increase in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007

14. Further Sources

Associations

Publications

General Sources

Government Publications

Bisnode Sources

-Constellation Europe Ltd
-Diageo Plc
-Foster's Emea Ltd
-Majestic Wine Plc
-Oddbins Ltd
-Pernod Ricard Uk Ltd
-Scottish & Newcastle Plc

Note: Product cover images may vary from those shown

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