The deodorants and fragrances market was valued at $37,897.8 million in 2021 and is estimated to reach $63,155.6 million by 2031, registering a CAGR of 5.3% from 2022 to 2031. In 2021, the spray deodorants and fragrances segment accounted for the majority of the total deodorants and fragrances market. Deodorants and fragrances are products that are used to eliminate body odor and to provide a pleasant smell to the body or enhance the natural scent of the body’s chemical composition by adding layers of complimentary smells. These products work by depositing scented oils of chemical formulations on the skin that adhere to the surface of the skin and release their scents.
Deodorants are most commonly used on a daily basis to mask the smell of body odor by covering it up with scented formulations. Spray deodorants and stick deodorants are the most common forms of deodorants, as they are the most effective at depositing the formulation on the skin. However, they often need to be reapplied, especially spray deodorants, as they lose their effectiveness over time and allow the body odor to emanate once again. Fragrances, on the other hand, deposit single or multiple layers of scents on the skin which accentuate the natural chemical composition of the body to create a natural scent. Sprays, roll-ons, and dab bottles are the most common ways of applying fragrances, with sprays and roll-ons being the most popular delivery mechanisms for fragrances.
Engaged stakeholders in the market try to create innovative products to capture larger market shares. Degree, a brand of Unilever plc, created deodorants for consumers with upper body and arm disabilities to make applying deodorant on themselves easier. Other stakeholders are experimenting with ingredient formulations and packaging to create products that offer multiple benefits to their consumers. These innovations are helping to increase customer interest in the market which is leading to market growth. Furthermore, increasing consumer participation in physical activities such as sports and fitness is leading to market proliferation as consumers are buying more products to get rid of unpleasant smells caused by sweating.
Due to instances of either negligence by manufacturers regarding quality checks of components or cross-contamination of the ingredients during production, some deodorants and fragrances cause harm to the skin or can become carcinogenic in nature. In such cases, the company may recall the products to identify the flaws. Such recall of products leads to the creation of a negative impact on the minds of the consumers, which causes losses for the market.
The increase in popularity of natural and organic products across the world is leading many engaged stakeholders in the deodorants and fragrances market to incorporate such types of ingredients into their products. Many new brands are emerging that make completely natural deodorants and fragrances with oils and waxes to provide maximum benefits to their consumers. In addition, consumers are rapidly adopting such products due to their benefits and low risks, which is leading to the proliferation of natural and organic deodorants and fragrances, and will help accelerate the growth of the market in the future.
The deodorants and fragrances market is segmented on the basis of type, end user, price point, distribution channel, and region. As per type, the market is classified into spray, stick, roll-on, and others. Depending on end users, it is categorized into women and men. According to price point, it is divided across economic, premium, and luxury. Depending on distribution channels, the market is segmented into hypermarkets/supermarkets, specialty stores, online channels, and others. Region wise, the market is divided across North America (U. S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).
Some of the major players analyzed in this report are Edgewell Personal Care Company, Estee Lauder Companies Inc., Giorgio Armani S. p. A., Groupe Rocher, L'Oréal S. A., LVMH Group, PVH Corporation, Revlon, Inc., The Procter & Gamble Company, and Unilever Plc.
Deodorants are most commonly used on a daily basis to mask the smell of body odor by covering it up with scented formulations. Spray deodorants and stick deodorants are the most common forms of deodorants, as they are the most effective at depositing the formulation on the skin. However, they often need to be reapplied, especially spray deodorants, as they lose their effectiveness over time and allow the body odor to emanate once again. Fragrances, on the other hand, deposit single or multiple layers of scents on the skin which accentuate the natural chemical composition of the body to create a natural scent. Sprays, roll-ons, and dab bottles are the most common ways of applying fragrances, with sprays and roll-ons being the most popular delivery mechanisms for fragrances.
Engaged stakeholders in the market try to create innovative products to capture larger market shares. Degree, a brand of Unilever plc, created deodorants for consumers with upper body and arm disabilities to make applying deodorant on themselves easier. Other stakeholders are experimenting with ingredient formulations and packaging to create products that offer multiple benefits to their consumers. These innovations are helping to increase customer interest in the market which is leading to market growth. Furthermore, increasing consumer participation in physical activities such as sports and fitness is leading to market proliferation as consumers are buying more products to get rid of unpleasant smells caused by sweating.
Due to instances of either negligence by manufacturers regarding quality checks of components or cross-contamination of the ingredients during production, some deodorants and fragrances cause harm to the skin or can become carcinogenic in nature. In such cases, the company may recall the products to identify the flaws. Such recall of products leads to the creation of a negative impact on the minds of the consumers, which causes losses for the market.
The increase in popularity of natural and organic products across the world is leading many engaged stakeholders in the deodorants and fragrances market to incorporate such types of ingredients into their products. Many new brands are emerging that make completely natural deodorants and fragrances with oils and waxes to provide maximum benefits to their consumers. In addition, consumers are rapidly adopting such products due to their benefits and low risks, which is leading to the proliferation of natural and organic deodorants and fragrances, and will help accelerate the growth of the market in the future.
The deodorants and fragrances market is segmented on the basis of type, end user, price point, distribution channel, and region. As per type, the market is classified into spray, stick, roll-on, and others. Depending on end users, it is categorized into women and men. According to price point, it is divided across economic, premium, and luxury. Depending on distribution channels, the market is segmented into hypermarkets/supermarkets, specialty stores, online channels, and others. Region wise, the market is divided across North America (U. S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).
Some of the major players analyzed in this report are Edgewell Personal Care Company, Estee Lauder Companies Inc., Giorgio Armani S. p. A., Groupe Rocher, L'Oréal S. A., LVMH Group, PVH Corporation, Revlon, Inc., The Procter & Gamble Company, and Unilever Plc.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the deodorants and fragrances market analysis from 2021 to 2031 to identify the prevailing deodorants and fragrances market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the deodorants and fragrances market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global deodorants and fragrances market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Spray
- Stick
- Roll On
- Others
By End-User
- Women
- Men
By Price Point
- Economic
- Premium
- Luxury
By Distribution Channel
- Hypermarket and Supermarket
- Specialty Stores
- Online Channels
- Others
By Region
- North America
- U. S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest Of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest Of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest Of LAMEA
Key Market Players
- Edgewell Personal Care Co
- Estee Lauder Companies Inc.
- giorgio armani
- Groupe Rocher
- Loreal S. A.
- LVMH GROUP
- PVH Corp.
- Revlon, Inc.
- Procter & Gamble Co.
- Unilever plc
Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
3.7. Pricing Analysis
3.8. Value Chain Analysis
3.9. Market Share Analysis
CHAPTER 4: DEODORANTS AND FRAGRANCES MARKET, BY TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Spray
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Stick
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Roll On
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country
4.5 Others
4.5.1 Key market trends, growth factors and opportunities
4.5.2 Market size and forecast, by region
4.5.3 Market analysis by country
CHAPTER 5: DEODORANTS AND FRAGRANCES MARKET, BY END-USER
5.1 Overview
5.1.1 Market size and forecast
5.2 Women
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Men
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
CHAPTER 6: DEODORANTS AND FRAGRANCES MARKET, BY PRICE POINT
6.1 Overview
6.1.1 Market size and forecast
6.2 Economic
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Premium
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 Luxury
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country
CHAPTER 7: DEODORANTS AND FRAGRANCES MARKET, BY DISTRIBUTION CHANNEL
7.1 Overview
7.1.1 Market size and forecast
7.2 Hypermarket and Supermarket
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 Specialty Stores
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
7.4 Online Channels
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by region
7.4.3 Market analysis by country
7.5 Others
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by region
7.5.3 Market analysis by country
CHAPTER 8: DEODORANTS AND FRAGRANCES MARKET, BY REGION
8.1 Overview
8.1.1 Market size and forecast
8.2 North America
8.2.1 Key trends and opportunities
8.2.2 North America Market size and forecast, by Type
8.2.3 North America Market size and forecast, by End-User
8.2.4 North America Market size and forecast, by Price Point
8.2.5 North America Market size and forecast, by Distribution Channel
8.2.6 North America Market size and forecast, by country
8.2.6.1 U. S.
8.2.6.1.1 Market size and forecast, by Type
8.2.6.1.2 Market size and forecast, by End-User
8.2.6.1.3 Market size and forecast, by Price Point
8.2.6.1.4 Market size and forecast, by Distribution Channel
8.2.6.2 Canada
8.2.6.2.1 Market size and forecast, by Type
8.2.6.2.2 Market size and forecast, by End-User
8.2.6.2.3 Market size and forecast, by Price Point
8.2.6.2.4 Market size and forecast, by Distribution Channel
8.2.6.3 Mexico
8.2.6.3.1 Market size and forecast, by Type
8.2.6.3.2 Market size and forecast, by End-User
8.2.6.3.3 Market size and forecast, by Price Point
8.2.6.3.4 Market size and forecast, by Distribution Channel
8.3 Europe
8.3.1 Key trends and opportunities
8.3.2 Europe Market size and forecast, by Type
8.3.3 Europe Market size and forecast, by End-User
8.3.4 Europe Market size and forecast, by Price Point
8.3.5 Europe Market size and forecast, by Distribution Channel
8.3.6 Europe Market size and forecast, by country
8.3.6.1 UK
8.3.6.1.1 Market size and forecast, by Type
8.3.6.1.2 Market size and forecast, by End-User
8.3.6.1.3 Market size and forecast, by Price Point
8.3.6.1.4 Market size and forecast, by Distribution Channel
8.3.6.2 Germany
8.3.6.2.1 Market size and forecast, by Type
8.3.6.2.2 Market size and forecast, by End-User
8.3.6.2.3 Market size and forecast, by Price Point
8.3.6.2.4 Market size and forecast, by Distribution Channel
8.3.6.3 France
8.3.6.3.1 Market size and forecast, by Type
8.3.6.3.2 Market size and forecast, by End-User
8.3.6.3.3 Market size and forecast, by Price Point
8.3.6.3.4 Market size and forecast, by Distribution Channel
8.3.6.4 Italy
8.3.6.4.1 Market size and forecast, by Type
8.3.6.4.2 Market size and forecast, by End-User
8.3.6.4.3 Market size and forecast, by Price Point
8.3.6.4.4 Market size and forecast, by Distribution Channel
8.3.6.5 Spain
8.3.6.5.1 Market size and forecast, by Type
8.3.6.5.2 Market size and forecast, by End-User
8.3.6.5.3 Market size and forecast, by Price Point
8.3.6.5.4 Market size and forecast, by Distribution Channel
8.3.6.6 Netherlands
8.3.6.6.1 Market size and forecast, by Type
8.3.6.6.2 Market size and forecast, by End-User
8.3.6.6.3 Market size and forecast, by Price Point
8.3.6.6.4 Market size and forecast, by Distribution Channel
8.3.6.7 Rest of Europe
8.3.6.7.1 Market size and forecast, by Type
8.3.6.7.2 Market size and forecast, by End-User
8.3.6.7.3 Market size and forecast, by Price Point
8.3.6.7.4 Market size and forecast, by Distribution Channel
8.4 Asia-Pacific
8.4.1 Key trends and opportunities
8.4.2 Asia-Pacific Market size and forecast, by Type
8.4.3 Asia-Pacific Market size and forecast, by End-User
8.4.4 Asia-Pacific Market size and forecast, by Price Point
8.4.5 Asia-Pacific Market size and forecast, by Distribution Channel
8.4.6 Asia-Pacific Market size and forecast, by country
8.4.6.1 China
8.4.6.1.1 Market size and forecast, by Type
8.4.6.1.2 Market size and forecast, by End-User
8.4.6.1.3 Market size and forecast, by Price Point
8.4.6.1.4 Market size and forecast, by Distribution Channel
8.4.6.2 Japan
8.4.6.2.1 Market size and forecast, by Type
8.4.6.2.2 Market size and forecast, by End-User
8.4.6.2.3 Market size and forecast, by Price Point
8.4.6.2.4 Market size and forecast, by Distribution Channel
8.4.6.3 India
8.4.6.3.1 Market size and forecast, by Type
8.4.6.3.2 Market size and forecast, by End-User
8.4.6.3.3 Market size and forecast, by Price Point
8.4.6.3.4 Market size and forecast, by Distribution Channel
8.4.6.4 South Korea
8.4.6.4.1 Market size and forecast, by Type
8.4.6.4.2 Market size and forecast, by End-User
8.4.6.4.3 Market size and forecast, by Price Point
8.4.6.4.4 Market size and forecast, by Distribution Channel
8.4.6.5 Australia
8.4.6.5.1 Market size and forecast, by Type
8.4.6.5.2 Market size and forecast, by End-User
8.4.6.5.3 Market size and forecast, by Price Point
8.4.6.5.4 Market size and forecast, by Distribution Channel
8.4.6.6 Rest of Asia-Pacific
8.4.6.6.1 Market size and forecast, by Type
8.4.6.6.2 Market size and forecast, by End-User
8.4.6.6.3 Market size and forecast, by Price Point
8.4.6.6.4 Market size and forecast, by Distribution Channel
8.5 LAMEA
8.5.1 Key trends and opportunities
8.5.2 LAMEA Market size and forecast, by Type
8.5.3 LAMEA Market size and forecast, by End-User
8.5.4 LAMEA Market size and forecast, by Price Point
8.5.5 LAMEA Market size and forecast, by Distribution Channel
8.5.6 LAMEA Market size and forecast, by country
8.5.6.1 Brazil
8.5.6.1.1 Market size and forecast, by Type
8.5.6.1.2 Market size and forecast, by End-User
8.5.6.1.3 Market size and forecast, by Price Point
8.5.6.1.4 Market size and forecast, by Distribution Channel
8.5.6.2 Argentina
8.5.6.2.1 Market size and forecast, by Type
8.5.6.2.2 Market size and forecast, by End-User
8.5.6.2.3 Market size and forecast, by Price Point
8.5.6.2.4 Market size and forecast, by Distribution Channel
8.5.6.3 Saudi Arabia
8.5.6.3.1 Market size and forecast, by Type
8.5.6.3.2 Market size and forecast, by End-User
8.5.6.3.3 Market size and forecast, by Price Point
8.5.6.3.4 Market size and forecast, by Distribution Channel
8.5.6.4 United Arab Emirates
8.5.6.4.1 Market size and forecast, by Type
8.5.6.4.2 Market size and forecast, by End-User
8.5.6.4.3 Market size and forecast, by Price Point
8.5.6.4.4 Market size and forecast, by Distribution Channel
8.5.6.5 South Africa
8.5.6.5.1 Market size and forecast, by Type
8.5.6.5.2 Market size and forecast, by End-User
8.5.6.5.3 Market size and forecast, by Price Point
8.5.6.5.4 Market size and forecast, by Distribution Channel
8.5.6.6 Rest of LAMEA
8.5.6.6.1 Market size and forecast, by Type
8.5.6.6.2 Market size and forecast, by End-User
8.5.6.6.3 Market size and forecast, by Price Point
8.5.6.6.4 Market size and forecast, by Distribution Channel
CHAPTER 9: COMPANY LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Key developments
CHAPTER 10: COMPANY PROFILES
10.1 Edgewell Personal Care Co
10.1.1 Company overview
10.1.2 Company snapshot
10.1.3 Operating business segments
10.1.4 Product portfolio
10.1.5 Business performance
10.1.6 Key strategic moves and developments
10.2 Estee Lauder Companies Inc.
10.2.1 Company overview
10.2.2 Company snapshot
10.2.3 Operating business segments
10.2.4 Product portfolio
10.2.5 Business performance
10.2.6 Key strategic moves and developments
10.3 giorgio armani
10.3.1 Company overview
10.3.2 Company snapshot
10.3.3 Operating business segments
10.3.4 Product portfolio
10.3.5 Business performance
10.3.6 Key strategic moves and developments
10.4 Groupe Rocher
10.4.1 Company overview
10.4.2 Company snapshot
10.4.3 Operating business segments
10.4.4 Product portfolio
10.4.5 Business performance
10.4.6 Key strategic moves and developments
10.5 Loreal S. A.
10.5.1 Company overview
10.5.2 Company snapshot
10.5.3 Operating business segments
10.5.4 Product portfolio
10.5.5 Business performance
10.5.6 Key strategic moves and developments
10.6 LVMH GROUP
10.6.1 Company overview
10.6.2 Company snapshot
10.6.3 Operating business segments
10.6.4 Product portfolio
10.6.5 Business performance
10.6.6 Key strategic moves and developments
10.7 PVH Corp.
10.7.1 Company overview
10.7.2 Company snapshot
10.7.3 Operating business segments
10.7.4 Product portfolio
10.7.5 Business performance
10.7.6 Key strategic moves and developments
10.8 Revlon, Inc.
10.8.1 Company overview
10.8.2 Company snapshot
10.8.3 Operating business segments
10.8.4 Product portfolio
10.8.5 Business performance
10.8.6 Key strategic moves and developments
10.9 Procter & Gamble Co.
10.9.1 Company overview
10.9.2 Company snapshot
10.9.3 Operating business segments
10.9.4 Product portfolio
10.9.5 Business performance
10.9.6 Key strategic moves and developments
10.10 Unilever plc
10.10.1 Company overview
10.10.2 Company snapshot
10.10.3 Operating business segments
10.10.4 Product portfolio
10.10.5 Business performance
10.10.6 Key strategic moves and developments
Executive Summary
According to this report, titled, 'Deodorants and Fragrances Market,' the deodorants and fragrances market was valued at $37.9 billion in 2021, and is estimated to reach $63.2 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031.Deodorants and fragrances are some of the most popular products in the personal care and cosmetics category. These products are used by the majority of the world’s consumers on a daily basis as benefits include reduction of body odor, creation of a pleasant smell, and in the case of antiperspirants, prevention of sweating. Deodorants and fragrances are available in various sizes and form factors, which enable consumers to select the products according to their requirements.
The most commonly used forms of deodorants and fragrances are sprays as they are readily available and easy to use. Furthermore, spray deodorants and fragrances dry very quickly as the liquid is converted into a mist or small particulates which evaporate faster, leaving the area dry. Stick deodorants are becoming increasingly popular due to their ability to last longer than spray deodorants and the removal of the need for constant re-application in order to keep smelling fresh. Stick deodorants also offer better control over the area and amount of application, however, the wax used for making the products can leave a residue on the clothes if worn immediately after the application of the products. Due to this reason, roll-ons are also popular and gaining popularity in the Deodorants and Fragrances industry as they dry quickly because of liquid application and provide control over application areas like stick deodorants.
Many engaged stakeholders in the market are making innovative products in order to provide consumers with additional benefits and functionalities that can help improve consumer experiences. This will help attract more consumers to the products. However, the identification of carcinogenic ingredients in products and subsequent product recalls due to such instances are also creating a sense of fear amongst the consumers, which will have a negative impact on the Deodorants and Fragrances Market Growth. In an effort to drive the sale of their products, many premium and luxury manufacturers of deodorants and fragrances are creating celebrity-centered products that are endorsed by those celebrities, which leads to a massive sale of the products by the celebrity fan base.
The deodorants and fragrances market is segmented on the basis of type, end user, price point, and distribution channel, and region. By type, the deodorants and fragrances market is classified into spray, stick, roll-on, and others. Depending on end users, the market is categorized into women and men. By price point, the market is divided across economic, premium, and luxury. According to distribution channels used for the sale of deodorants and fragrances, the market is segmented into hypermarkets/supermarkets, specialty stores, online channels, and others.
Spray deodorants and fragrances accounted for 42.8% of the market share of the Deodorants and Fragrances Market Size due to the easy availability of the product and the stick segment is predicted to have a steady growth with a CAGR of 5.5% during the forecast period as its adoption is gradually increasing, especially in the developing countries across the world. Women were the most frequent purchasers and users of deodorants and fragrances and accounted for 56.9% of the market share, while the men’s segment is predicted to have the highest growth during the forecast period. Due to the prevalence of economic deodorants and fragrances, the segment accounted for 70.7% of the market share and there is a steady observable growth for premium products. Specialty stores were the most popular mode of purchase of deodorants and fragrances in 2021, however, the sale of deodorants and fragrances through online sales channels is expected to grow with a CAGR of 6.0% in the future owing to the ease of purchase and larger varieties of sticks available online.
North America was the largest shareholder in terms of Deodorants and Fragrances Market Demand in the base year owing to the massive consumer base and presence of several brands in the region. Europe was the second largest in terms of market share, followed by Asia-Pacific, and the Asia-Pacific and LAMEA regions are expected to have the highest growth rates with CAGR of 6.2% and 5.5% respectively at the end of the forecast period.
The players operating in the deodorants and fragrances market have adopted various Deodorants and Fragrances Market Trends to increase their Deodorants and fragrances Market Share, gain profitability, and remain competitive in the market. The key players operating in the Deodorants and fragrances Market Analysis include- Edgewell Personal Care Company, Estee Lauder Companies Inc., Giorgio Armani S.p.A., Groupe Rocher, L'Oréal S.A., LVMH Group, PVH Corporation, Revlon, Inc., The Procter & Gamble Company, and Unilever Plc.
Key findings of the study
By type, the spray segment dominated the market in 2021 and the stick segment is expected to have the highest growth during the forecast period.By end user, the men segment is anticipated to fastest growing segment during the forecast period.
By price point, the economic segment is the most popular, and the premium segment is predicted to have a steady growth during the forecast period.
By distribution channel, specialty stores had the highest market share in 2021 while the online channel is expected to have the highest growth during the forecast period.
Companies Mentioned
- Edgewell Personal Care Co
- Estee Lauder Companies Inc.
- Giorgio Armani
- Groupe Rocher
- Loreal SA
- Lvmh Group
- Pvh Corp.
- Revlon, Inc.
- Procter & Gamble Co.
- Unilever PLC
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 431 |
| Published | October 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 37897.8 million |
| Forecasted Market Value ( USD | $ 63155.6 million |
| Compound Annual Growth Rate | 5.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
