Digital Youth Study

Continental Automated Buildings Association, June 2006

The Digital Youth study, developed by the CABA Internet Home Alliance Research Council and released Feb. 15, 2007, examined youth influence on consumer technology purchase. It found that youth age 8-18 have influence on the purchase of products/services that are primarily used by youth and not by parents. They exert little influence on the purchase of: desktops, laptops, Media Center PCs, external hard drives, printers (color laser, all-in-one inkjet, standard inkjet, snapshot photo), broadband, digital cameras, satellite radio, HDTV, and DVRs. Cisco Systems and AT&T led, funded and participated in this research.

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